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The “Pre-Holiday Pour”: Why We Start Early
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The holidays haven’t even started — but your wine glass already has.
In this episode, Mike Hardenbrook unpacks the pre-holiday pour: why so many people start drinking more before the actual celebrations begin, and what that reveals about stress, anticipation, and how we try to “prepare” for joy. You’ll learn:
- The psychology behind pre-holiday drinking — from reward behavior to social pressure
- How stress hormones and dopamine make early drinking feel justified (but backfire fast)
- The real physical toll of “starting early” on sleep, immunity, and mental health
- Practical ways to decompress without draining your energy — plus how nutrients like Vitamin B12 and N-Acetyl Cysteine (NAC) in Cloud9’s Daily Restore support mood, liver health, and recovery during the busiest season of the year
🎧 Tap play to learn why we drink before the holidays even start — and how to make this season feel lighter, calmer, and actually restorative.
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