Best Nicola Calabrese from Undertow Podcasts (2025)

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AI and International Marketing: Finding the Human-Tech Balance with Charlotte Jaakola 25:56

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4h ago25:56

25:56

How do you build a global B2B marketing strategy that actually works? 🌍In this episode, Nicola Calabrese sits down with Charlotte Jaakola, CCO of Advance B2B, to unpack the real challenges and opportunities SaaS companies face when expanding internationally. Together, they explore:✨ Market entry done right — why defining your Ideal Customer Profile…

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🌍 From Local to Global: Ton Dobbe on SaaS Expansion with The Remarkable Effect 41:45

1d ago41:45

41:45

How do B2B SaaS companies expand internationally without falling into the “just translate it” trap? In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, s…

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Jobs to Be Done: Understanding Your True Competition in Global Markets 31:28

2M ago31:28

31:28

🌍 Unlock the secrets to international success in the latest episode of The Multilingual Content Podcast! 🎧 Join host Nicola Calabrese as she dives deep into the art of pricing strategies with industry expert Kris, co-founder of Valueships. Discover how to leverage market research, understand purchasing power, and adapt your pricing models to conque…

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From Bootstrap to Global Scale: Lessons from Livestorm's Expansion 42:40

2M ago42:40

42:40

In this exciting episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Gilles Bertaux, CEO and co-founder of Livestorm, the leading webinar platform.Gilles shares how Livestorm evolved from a college project into an eight-figure global company. Learn how their focus on small-scale, self-service innovation and smart langu…

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Vincent Jong on Product-Led Sales and International Expansion 27:57

3M ago27:57

27:57

🚀 Product-led sales meets global growth! In this episode, we sit down with Vincent Jong, former founder of FunnelFox and CPO at Dealfront, to unpack how combining automation with sales teams can accelerate international expansion. 🌍Vincent shares his experience building and scaling B2B SaaS products, the pros and cons of product-led sales when ente…

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Global SaaS Focus: Why Your SEO Localization Fails (And How to Fix It) 6:41

3M ago6:41

6:41

Going global? Don’t make the classic mistake of copy-pasting your English content. In this episode of Global SaaS Focus, Nicola Calabrese (Undertow) talks with Clément Dumont (The Growth Syndicate) about how to localize SEO with purpose—and avoid the traps that tank performance abroad.🎯 What you’ll learn:Why translating everything is a waste of tim…

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Global Mindset from Day One: Collaborative Localization Strategies 26:49

3M ago26:49

26:49

Ready to take your B2B SaaS global? In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with localization expert Émilie Némorin (ex-Booking.com, Adidas, Zoom) to break down how localization can drive growth—not just add costs.Discover how to:Turn localization into a revenue enablerCollaborate effectively across product, …

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Global SaaS Focus: Localizing for Growth in Europe and Beyond 5:26

4M ago5:26

5:26

Should you localize your product and marketing content, or is English enough? 🌍 In this episode, Nicola Calabrese (Undertow) is joined by Clément Dumont, co-founder of The Growth Syndicate, to explore the real-world challenges and strategies behind SaaS localization in international markets.With experience working across Europe and the US, Clément …

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Global Growth Tips: PLG Insights with Tamara Ceman 36:55

4M ago36:55

36:55

🌍 Going Global: Multilingual Content & International Expansion with Tamara Ceman 🚀In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Tamara Ceman, a seasoned marketing director in B2B SaaS, to explore the challenges and opportunities of international expansion and multilingual content strategy. 🎯Tamara's caree…

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Global SaaS Focus: Balancing English-First Products with Local Market Needs 6:24

4M ago6:24

6:24

Can you scale globally without localizing everything from day one? 🌍In this episode, Clément Dumont, co-founder of The Growth Syndicate, joins us to explore how SaaS companies can balance the efficiency of English-first products with the expectations of local users. We dive into what it takes to go international in a lean, strategic way without ski…

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AI, Internationalization, and Growth with Melanie Heighway, from Atlassian 27:37

4M ago27:37

27:37

🌍 Are you making these common mistakes in your product localization strategy?Join our host, Nicola Calabrese, as he dives deep into the world of international expansion with Melanie Heighway, Head of Product Internationalization at Atlassian. 🚀This episode unravels the myths surrounding localization, highlights the critical role of AI 🤖 in enhancin…

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Global SaaS Focus: What SaaS Founders Must Know About Global Growth 6:18

5M ago6:18

6:18

🌍 Are you ready to take your B2B SaaS company global? In this insightful episode of Global SaaS Focus, hosted by Nicola Calabrese, we dive deep into the world of international expansion with Clément Dumont, co-founder of The Growth Syndicate.Together, we unpack the essential building blocks of successful global growth—from navigating regional regul…

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The SaaSiest Guide to European Market Expansion 29:14

5M ago29:14

29:14

🌍 Ready to take your SaaS company global but not sure where to start? 🚀This episode of The Multilingual Content Podcast, hosted by Nicola Calabrese, is exactly what you need! 🎙️ We’re joined by Daniel Nackovski and Thomas Sjöberg from SaaSiest, the leading B2B SaaS community, to uncover battle-tested strategies for international expansion.🔥 What yo…

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Pricing & International Expansion: Are you charging the right amount? 28:55

6M ago28:55

28:55

🌍 Unlock the secrets to successful international expansion with Ayon Bhattacharyya, a market strategy veteran with over two decades of experience helping top-tier companies like Westpac, Trade Me, Equifax, and NewsCorp. In this episode of "The Multilingual Content Podcast," hosted by Nicola Calabrese, we delve deep into the intricacies of positioni…

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Going Global: Smart Strategies for B2B SaaS Expansion 25:32

6M ago25:32

25:32

🎧 Ready to take your B2B SaaS company global? Tune in to this insightful episode with Clément Dumont, co-founder of The Growth Syndicate, as he shares his expertise on international expansion strategies.🌍 Clément breaks down the key factors to consider when evaluating new markets, including market size, demand, competitive landscape, cultural diffe…

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Automating Localization Workflows with Connectors and AI 23:17

6M ago23:17

23:17

🚀 Scaling your B2B SaaS product internationally? Localization is key—but how do you keep it efficient, consistent, and cost-effective? In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Andriy Poznakhovskyy, Head of Customer Growth at Crowdin, to dive into the role of Translation Management Systems (TMS) in gl…

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The Future of B2B SaaS Marketing: Trends in Localization and AI 20:27

7M ago20:27

20:27

In this episode of The Multilingual Content Podcast, host Nicola Calabrese speaks with Nicoletta Dorizzi, Senior Global Performance Marketing Manager at Inriver, about the challenges and strategies behind managing multilingual content in international marketing. Nicoletta shares her approach to market research, emphasizing the importance of underst…

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How Localization Drives International Growth in B2B SaaS 26:52

7M ago26:52

26:52

In this episode of The Multilingual Content Podcast, Nicola Calabrese is joined by Michael Levot, a seasoned localization leader from Canva. Michael shares his journey of scaling a localization program to support over 100 languages, transforming the company’s global presence, and navigating the complexities of international growth.Discover the stra…

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Product Marketing Across Borders: Challenges and Opportunities 32:12

8M ago32:12

32:12

In this episode of The Multilingual Content Podcast, we’re joined by Ashley Herbert Popa, Head of Product Marketing at Sendcloud, to explore the fascinating and complex world of international expansion, especially in the context of B2B SaaS companies. Ashley unpacks strategies for identifying high-potential markets, adapting products and marketing …

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AI vs. Human Touch: The Future of Localization 26:54

8M ago26:54

26:54

In this episode of The Multilingual Content Podcast, our host Nicola Calabrese engages in a fascinating conversation with Aline Rocha, Localization Team Lead at Booking.com, who brings over a decade of experience in global content and localization strategy. Together, they delve into the critical role of localization specialists in the age of AI and…

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Mastering Localization for B2B SaaS: Strategy, Technology, and Operations 27:47

9M ago27:47

27:47

In this episode of The Multilingual Content Podcast, Nicola Calabrese and Marco Airoldi, co-founders of Undertow, have a conversation about the pivotal role of localization in driving B2B SaaS growth. They explore three critical areas: aligning localization strategy with business objectives, optimizing execution workflows, and ensuring cultural ada…

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Balancing Global Vision with Local Flavor: The Art of International Branding 27:32

10M ago27:32

27:32

Join us as we chat with Angeley Mullins, Chief Commercial Officer at Resourcify, about the nuances of building a global brand that thrives locally. From navigating cultural differences in marketing strategies to leveraging storytelling for impactful B2B branding, Angeley shares invaluable insights drawn from years of experience in international mar…

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Sustainable Localization: How to Thrive with Limited Resources 26:21

10M ago26:21

26:21

In this episode of The Multilingual Content Podcast, Nicola from Undertow dives into a critical discussion with Veronica DiMartino, Eventbrite’s Head of Localization, on navigating the world of localization when resources are limited. Many companies pursuing global expansion face resource constraints, making the art of “doing more with less” a comm…

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Exolyt’s International Playbook: Marketing, Growth, and AI Innovation 25:55

11M ago25:55

25:55

In this episode of the Multilingual Content Podcast, we sit down with Henri Malkki, CEO and co-founder of Exolyt, a leading platform for analyzing short-form social media content like TikTok. Henri shares the fascinating journey of Exolyt, which launched globally in 28 languages from day one, enabling rapid international growth. We dive into the ch…

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Global Content, Local Impact: Lessons from Booking.com 27:56

11M ago27:56

27:56

In this episode of The Multilingual Content Podcast, host Nicola Calabrese interviews Aline Rocha, a seasoned professional from Booking.com with over a decade of experience in content and localization. They delve into the complexities of adapting content for global markets, touching on challenges like cultural sensitivity, the importance of localiz…

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The Art of Prioritizing Languages and Markets for Expansion 23:56

12M ago23:56

23:56

In this episode of the Multilingual Content Podcast, Nicola sits down with Veronica, the Localization Manager at Eventbrite, to dive into the intricate world of localization and internationalization. Veronica shares her journey of leading Eventbrite's localization efforts, from being a solo contributor to scaling a global operation that supports di…

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The Power of Minimal Viable Products 33:57

1y ago33:57

33:57

In this episode of the Multilingual Content Podcast, Farokh Shahabi, CEO of Formaloo, shares insights into his B2B SaaS startup journey. Formaloo, launched in 2020 in Tallinn, Estonia, empowers businesses to create applications without coding using a drag-and-drop interface. Farokh discusses the challenges and successes of their international expan…

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Navigating the Complexities of Software Internationalization and Local 14:21

1y ago14:21

14:21

Discover how leading industry experts handle software localization in our latest podcast episode featuring Fred Fischer, an Internationalization Consultant. Join us for valuable insights into internationalization, localization, and optimizing user experiences in global markets. Listen now!

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International Product Management: More Than Just Translation 33:20

1+ y ago33:20

33:20

Explore how top industry professionals manage product localization in our latest podcast episode with Aglaia Pavlerou, Localization Manager at DICE. Tune in for insights into enhancing user experience across global markets. Listen now!

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Collaboration Between Teams for Inclusive UX Localization 29:30

1+ y ago29:30

29:30

Discover expert insights on UX localization, inclusivity, and managing complex translation projects from Aglaia Pavlerou, Localization Manager at DICE.

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Scaling Global Success: Startup Localization Tips 21:31

1+ y ago21:31

21:31

Explore the complexities of managing multilingual products with Francesca Sorrentino, Localization Director at Phrase. Uncover how translation agencies can be a game-changer for startups aiming for global success.

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Partner Perspectives: Insights for Effective Collaboration 29:09

1+ y ago29:09

29:09

Dive into the essential strategies for fostering seamless collaborations between startups and translation agencies, straight from Francesca Sorrentino, Localization Director at Phrase.

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Global Expansion Strategies: Leveraging Localization Early On 29:23

1+ y ago29:23

29:23

Learn how integrating localization early in the product journey can lead to enhanced user experiences and market penetration with Morana Perić, Head of Localisation at DeepL. Uncover strategies for global success and the crucial blend of technology and human insight.

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Balancing AI and Human Expertise in Content Localization 27:07

1+ y ago27:07

27:07

Tune in to the Multilingual Content Podcast for an exclusive interview with Morana Perić, Head of Localization at DeepL. Gain valuable insights into the synergistic fusion of AI and human expertise for next-level localization strategies. Discover why relying solely on AI isn't the panacea for localization challenges. Join us as we delve into the in…

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Translating videos: Audiovisual Localization 40:59

1+ y ago40:59

40:59

Discover the secrets of audiovisual localization with Alexander Ekhilevskiy, Localization Operations Manager at Vista, and learn how to expertly navigate the challenges of adapting video and audio content for global audiences. Listen to it now.

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Metrics that matter in SaaS Localization 34:05

1+ y ago34:05

34:05

"Discover the vital metrics 📊 for #SaaSLocalization success in our latest 🎙️ podcast, ""Metrics that Matter in SaaS Localization,"" featuring insights from @Julio Leal, Head of Localization at Spendesk. 📲Undertow brings you an engaging conversation 👥 that delves deep into user engagement, conversion rates, customer retention, and how these factors …

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Impact of workflow automation on localization 35:37

1+ y ago35:37

35:37

Gain valuable insights into the key advantages of automation and learn best practices for implementation from Alexander Ekhilevskiy, Localization Operations Manager at Vista. Listen to it now.

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Getting started with Localization for SaaS 44:26

1+ y ago44:26

44:26

Delve into the essentials of starting a localization program for SaaS startups, with expert insights on best practices, tools, and strategies for global success from Julio Leal, Localization Expert at Spendesk. Listen to it now.

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Mastering Global User Experience 23:13

1+ y ago23:13

23:13

Dive into the world of UX localization in part 2 of this interview with Stefania Russo, Head of UX Content at Glovo. Explore the challenges, strategies, and collaboration between different teams to create a seamless multilingual user experience. Listen to it now.

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Navigating the World of UX Localization 20:04

1+ y ago20:04

20:04

In this episode, we discuss the importance of UX localization with guest expert Stefania Russo, Head of UX Content at Glovo. We explore topics such as language nuances, collaboration among teams, user research, and the role of UX writers. Tune in to gain valuable insights.

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Maximizing the Impact of Localization: Effective Measures Explained 19:59

2y ago19:59

19:59

Dive into the complexities of localizing content with Miguel, Sepulveda, Globalization Director at King. Explore the challenges, ROI metrics, and budget optimization strategies in Part 2 of this insightful Podcast episode. Tune in now for expert insights!

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Understanding the Role of Localization in Global Expansion 24:51

2y ago24:51

24:51

Discover the power of global reach! Join us as we discuss localization, market entry, and more in Part 1 of this interview with Miguel Sepulveda, Globalization Director at King, creators of Candy Crush. Listen to it here.

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Multilingual Content Strategy and International SEO - Part 2 34:11

2y ago34:11

34:11

Unlock Multilingual Content Success in Part 2 of this interview with Bea Redondo! Balancing content goals, localization, link building and how to build a winning strategy. Listen to it here.

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Multilingual Content Strategy and International SEO - Part 1 28:09

2y ago28:09

28:09

In Part 1 of this podcast, Bea Redondo discusses how to create a strategy for entering new markets, emphasizing keyword research, cluster strategies, competitor analysis, local partnerships and more. Listen to it now.

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The best approach for SEO Localization - Part 2 23:26

2y ago23:26

23:26

Discover the power of SEO Localization with Alfonso Gonzalez in Part 2 of this podcast! Gain insights on cultural understanding, image selection, keyword targeting, and more. Learn how market maturity affects SEO localization and the significance of setting specific content goals.

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The best approach to SEO Localization - Part 1 21:04

2y ago21:04

21:04

In Part 1 of this podcast, Alfonso Gonzalez discusses the importance of SEO localization. He emphasizes that SEO localization goes beyond simple translation and involves optimizing translated content to rank higher in search engine results pages. Listen to find out why.

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Outsourcing vs In-house Multilingual Content Production 29:31

2y ago29:31

29:31

There are multiple ways to implement your multilingual content strategy and, in this episode, we’re going to explore the pros and cons of outsourcing vs. keeping in-house international content production.

Nicola Calabrese From Undertow Podcasts