))
Mastering Localization for B2B SaaS: Strategy, Technology, and Operations
Manage episode 501643856 series 3684881
Content provided by Nicola Calabrese from Undertow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicola Calabrese from Undertow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Multilingual Content Podcast, Nicola Calabrese and Marco Airoldi, co-founders of Undertow, have a conversation about the pivotal role of localization in driving B2B SaaS growth. They explore three critical areas: aligning localization strategy with business objectives, optimizing execution workflows, and ensuring cultural adaptation. Whether you're navigating market entry, streamlining processes, or enhancing user engagement, this episode is packed with practical insights. Tune in to discover how localization can be a powerful growth driver for your B2B SaaS company.
…
continue reading
50 episodes
Share
