Jobs to Be Done: Understanding Your True Competition in Global Markets
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π Unlock the secrets to international success in the latest episode of The Multilingual Content Podcast! π§ Join host Nicola Calabrese as she dives deep into the art of pricing strategies with industry expert Kris, co-founder of Valueships. Discover how to leverage market research, understand purchasing power, and adapt your pricing models to conquer new markets with confidence. π This episode is a must-listen for: π©βπΌ B2B SaaS founders π§βπ» Product managers & product marketing managers π Marketing managers & localization managers Learn how to: π± Use the Purchasing Power Index (PPI) πΆ Adopt local currencies effectively π§Ύ Build localized billing systems that enhance user trust π§ Kris shares invaluable insights on aligning pricing with regional behaviors and market trends. β¨ Key takeaways include: π Smart methods for conducting market research & understanding regional price sensitivities π Why KPIs like ARPU and expansion revenue matter π How cultural factors & local competitors shape your global strategy β οΈ Common pitfalls to avoidβand actionable steps to go global smoothly Featuring Krisβs rich experience and tactical advice on tools and frameworks, this episode will equip you with everything you need to optimize pricing and drive international growth. π± π€ Connect with Kris on LinkedIn: https://www.linkedin.com/in/krzysztof-szyszkiewicz/ π Learn more about Valueships https://www.valueships.com/ Whether youβre a seasoned exec or a budding entrepreneur, this conversation is packed with practical tips and strategic insights. π Tune in now to level up your international pricing strategy! π‘
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