In this exciting episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Gilles Bertaux, CEO and co-founder of Livestorm, the leading webinar platform. Gilles shares how Livestorm evolved from a college project into an eight-figure global company. Learn how their focus on small-scale, self-service innovation and smart language choices helped them scale rapidly during the COVID-19 pandemic. He also breaks down the real-life challenges of going global, including the bold move to prioritize English both internally and externally—despite their French roots. Here’s what we cover: 🟢 The impact of multilingual marketing and product localization 🟢 Customer-led translation strategies that saved time and budget 🟢 How AI is shaping the future of live captioning and voice translation 🟢 Why cultural understanding is just as important as language skills in sales and support 🟢 Lessons learned from what worked—and what didn’t—along the way Whether you’re a SaaS founder, product manager, or localization lead, you’ll walk away with practical tips to guide your own global growth. 🎧 Tune in and get inspired by Livestorm’s journey and insights you can put into action.