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Content provided by Nicola Calabrese from Undertow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicola Calabrese from Undertow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Localization Drives International Growth in B2B SaaS

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Manage episode 501643859 series 3684881
Content provided by Nicola Calabrese from Undertow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicola Calabrese from Undertow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Multilingual Content Podcast, Nicola Calabrese is joined by Michael Levot, a seasoned localization leader from Canva. Michael shares his journey of scaling a localization program to support over 100 languages, transforming the company’s global presence, and navigating the complexities of international growth. Discover the strategies behind building a mature localization framework, prioritizing markets effectively, and leveraging data to make informed decisions. Michael discusses early challenges, significant wins, and the lessons learned along the way, offering invaluable advice for startups and established companies alike. If you’re just starting with localization, this episode serves as a great source of inspiration and guidance on how to approach the process strategically. Whether you’re a founder, marketer, or product manager in the B2B SaaS space, this conversation is packed with actionable insights to help you harness the power of localization as a key driver of growth. Tune in to uncover the secrets of scaling a global B2B SaaS business through localization!
  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 501643859 series 3684881
Content provided by Nicola Calabrese from Undertow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicola Calabrese from Undertow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Multilingual Content Podcast, Nicola Calabrese is joined by Michael Levot, a seasoned localization leader from Canva. Michael shares his journey of scaling a localization program to support over 100 languages, transforming the company’s global presence, and navigating the complexities of international growth. Discover the strategies behind building a mature localization framework, prioritizing markets effectively, and leveraging data to make informed decisions. Michael discusses early challenges, significant wins, and the lessons learned along the way, offering invaluable advice for startups and established companies alike. If you’re just starting with localization, this episode serves as a great source of inspiration and guidance on how to approach the process strategically. Whether you’re a founder, marketer, or product manager in the B2B SaaS space, this conversation is packed with actionable insights to help you harness the power of localization as a key driver of growth. Tune in to uncover the secrets of scaling a global B2B SaaS business through localization!
  continue reading

47 episodes

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