🌍 Are you making these common mistakes in your product localization strategy? Join our host, Nicola Calabrese, as he dives deep into the world of international expansion with Melanie Heighway, Head of Product Internationalization at Atlassian. 🚀 This episode unravels the myths surrounding localization, highlights the critical role of AI 🤖 in enhancing workflows, and shares invaluable insights on building a global product from day one. 💡 Melanie shatters three major localization myths, showing why localization is a collaborative effort beyond just translation. Learn how AI is revolutionizing the process at Atlassian—from context gathering to solving complex issues swiftly—and how it's making products more accessible 🌎 to a global audience. 🔍 Listen as Melanie breaks down: ✅ The balance between AI advancements and human expertise ✅ The evolving challenges of testing localized software ✅ How to justify localization investments strategically 📢 This episode is packed with practical advice for B2B SaaS founders, product managers, and marketing leaders looking to scale globally 🌏. 🎧 Don’t miss out! Tune in now and level up your localization strategy. 👉 Learn more at undertowlanguages.com