In this episode of the Multilingual Content Podcast, we sit down with Henri Malkki, CEO and co-founder of Exolyt, a leading platform for analyzing short-form social media content like TikTok. Henri shares the fascinating journey of Exolyt, which launched globally in 28 languages from day one, enabling rapid international growth. We dive into the challenges and surprises faced during this expansion, explore how AI-powered insights are transforming social media analytics, and discuss the importance of understanding cultural nuances when going global. Henri also offers valuable advice for startups looking to scale internationally and how Exolyt helps businesses, marketers, and influencers uncover hidden social media trends. Whether you’re a marketer, entrepreneur, or content strategist, this episode offers actionable insights on leveraging AI and multilingual strategies for global success.