🌍 Unlock the secrets to successful international expansion with Ayon Bhattacharyya, a market strategy veteran with over two decades of experience helping top-tier companies like Westpac, Trade Me, Equifax, and NewsCorp. In this episode of "The Multilingual Content Podcast," hosted by Nicola Calabrese, we delve deep into the intricacies of positioning, pricing, and packaging for B2B SaaS companies venturing into new international markets. 🎧✨ 🚀 Ayon, the founder of Biz Growth Spurt, specializes in aiding small to mid-sized B2B subscription businesses to navigate the complex landscape of pricing and market positioning. Listen as he shares his comprehensive approach, beginning with value discovery, advancing through customer and product segmentation, and culminating in strategic pricing and positioning to outmaneuver the competition. 🔑 Key discussion points include: 🧐 The foundational steps of value discovery and the importance of mapping the value chain. 🎯 Differentiation strategies across customer, product, and market dimensions. 💰 How to tailor packaging and pricing to meet the specific needs of international markets. 🌐 The critical role of localization in ensuring market success, featuring fascinating examples from brands like McDonald's and Slack. ⚖️ The significance of balancing between cost leadership and value to maintain a competitive edge. 💡 Ayon provides actionable insights on handling limited resources, understanding market-specific cultural differences, and leveraging AI to enhance localization efforts. He also highlights common pitfalls to avoid and shares real-world examples, including Uber's initial pricing missteps in India and how they adapted to local market demands. 📢 Whether you're a founder, product manager, or marketing professional in the B2B SaaS space, this episode is packed with valuable strategies and expert advice to help you succeed in your international endeavors. 🎙️ Tune in to discover more and master the art of international expansion with Ayon Bhattacharyya! Don't forget to check the show notes for links to Ayon's LinkedIn profile and additional resources on Business Growth Spurt's website. 📩 Connect with Ayon: 🔗 LinkedIn: https://www.linkedin.com/in/valueconquer/ 🌐 https://bizgrowthspurt.com/ 📞 For more insights on multilingual content and international expansion, reach out to Undertow: 🌎https://www.undertowlanguages.com/