How do you build a global B2B marketing strategy that actually works? 🌍 In this episode, Nicola Calabrese sits down with Charlotte Jaakola, CCO of Advance B2B, to unpack the real challenges and opportunities SaaS companies face when expanding internationally. Together, they explore: ✨ Market entry done right — why defining your Ideal Customer Profile (ICP) for each new market is crucial, and how cultural nuances can completely reshape your go-to-market strategy. ⚠️ Pitfalls in multilingual growth — the common mistakes SaaS leaders make when scaling abroad, from underestimating budgets to expecting instant traction. 🗣️ Beyond translation — why simply translating your content won’t cut it, and how thoughtful localization builds real trust with new audiences. 🤖 AI in international marketing — how tools and AI agents can speed up research, testing, and scaling, while still needing a human touch to capture brand voice and authenticity. Links & Contacts: 🔗 Charlotte Jaakola on LinkedIn: https://www.linkedin.com/in/charlottejaakola 🌐 Advance B2B website: https://www.advanceb2b.com 🌍 Undertow: https://www.undertowlanguages.com