In this episode, Undertow’s Founder, Nicola Calabrese, sits down with Sjeel Koster, a fractional CMO who helps startups and scaleups expand into new markets with structure, strategy, and confidence. 💡 With years of experience guiding companies through different stages of growth, Sjeel has developed a five-step strategic market expansion playbook that helps teams enter new markets effectively, from early planning to scaling sustainably. Together, they explore: ✨ The five essential phases of successful market expansion 🧭 How to build a strong strategic foundation before going international 🚀 What a minimum viable go-to-market strategy really looks like 🗣️ The critical role of localization in adapting your product and messaging to new audiences 🤝 Why alignment between product, marketing, and leadership is key to long-term success 🧩 How product marketing can uncover market nuances and inform better positioning 📊 When and how to validate early results, and what to do if your go-to-market motion isn’t working Whether you’re a founder preparing for international expansion, a marketer managing multilingual content, or part of a team navigating new markets, this episode is packed with actionable insights and real-world strategies you can apply right away. 🎧 Tune in to learn how to approach global growth with clarity and purpose, and discover how to make localization a true business enabler. 💬 Connect with Sjeel Koster: 🔗 LinkedIn: https://www.linkedin.com/in/sjeel-koster/ 📰 Substack: https://substack.com/@fractionalsjeel?utm_campaign=profile&utm_medium=profile-page 💼 Learn more about Undertow: www.undertowlanguages.com 📩 Connect with Nicola: https://www.linkedin.com/in/nicola-calabrese/ 🎧 The Multilingual Content Podcast is produced by Undertow, the partner for B2B SaaS companies expanding internationally through strategic localization. 🌐 Follow us for more conversations about global growth, localization strategy, and building international content operations that scale.