Global SaaS Focus: Balancing English-First Products with Local Market Needs
MP3•Episode home
Manage episode 501643868 series 3684881
Content provided by Nicola Calabrese from Undertow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicola Calabrese from Undertow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Can you scale globally without localizing everything from day one? π In this episode, ClΓ©ment Dumont, co-founder of The Growth Syndicate, joins us to explore how SaaS companies can balance the efficiency of English-first products with the expectations of local users. We dive into what it takes to go international in a lean, strategic way without skipping the groundwork. π― Topics we cover: π Spotting early traction in new markets π§© Minimum viable localization: what it is and why it matters π¬ When itβs okay to keep your product in English (and when itβs not) π§ How buyer and user expectations differ across regions π§ͺ Testing messaging, sales, and hiring before going all-in If you're building or expanding a B2B SaaS product, this episode is packed with insights to help you localize smart, scale efficiently, and serve global users better π π Follow the show for more practical conversations on growing SaaS businesses internationally.
…
continue reading
47 episodes