🌍 Going Global: Multilingual Content & International Expansion with Tamara Ceman 🚀 In this episode of The Multilingual Content Podcast, host Nicola Calabrese sits down with Tamara Ceman, a seasoned marketing director in B2B SaaS, to explore the challenges and opportunities of international expansion and multilingual content strategy. 🎯 Tamara's career journey is anything but conventional—starting as a copywriter and evolving into a leader in Voice of the Customer programs for industry giants like Microsoft. She shares insider strategies on product-led growth (PLG), localization, and global marketing that every founder, product manager, and marketer should know. ✨ Key Takeaways: ✅ Identifying Viable International Markets – How to assess market readiness for PLG success. ✅ Localization Beyond Language – A holistic approach that includes design, onboarding, and messaging. ✅ Competitive Analysis – Researching competitors to carve out your unique positioning. ✅ Pricing & Compliance – Navigating the complexities of international pricing and regulations. ✅ AI in Localization – How AI is shaping (and sometimes falling short in) multilingual content. Tamara’s expertise offers a roadmap for global success, ensuring a seamless user experience across regions. 🎧 Tune in now for actionable insights on taking your B2B SaaS company global! 📩 Connect with Tamara: https://www.linkedin.com/in/tamaraceman/ 🌐 Learn more about Undertow: undertowlanguages.com