Join us as we chat with Angeley Mullins, Chief Commercial Officer at Resourcify, about the nuances of building a global brand that thrives locally. From navigating cultural differences in marketing strategies to leveraging storytelling for impactful B2B branding, Angeley shares invaluable insights drawn from years of experience in international markets. Discover why early branding is crucial for B2B SaaS startups, how localization can drive growth, and the evolving role of technology in shaping brand identity. Whether you're scaling internationally or refining your marketing strategy, this episode is packed with actionable advice.