In this episode of The Multilingual Content Podcast, we’re joined by Ashley Herbert Popa, Head of Product Marketing at Sendcloud, to explore the fascinating and complex world of international expansion, especially in the context of B2B SaaS companies. Ashley unpacks strategies for identifying high-potential markets, adapting products and marketing efforts to different cultural landscapes, and creating a seamless minimum viable experience (MVE) for international customers. We also dive into the challenges of collaboration across departments, the importance of building trust in new markets, and the role of localization in achieving long-term global success. Whether you're a founder, marketer, or product manager, Ashley’s insights will help you navigate the nuances of multilingual customer journeys, understand the value of product-market fit, and design scalable strategies for international growth. Tune in to learn how Sendcloud approaches global expansion and discover actionable takeaways to help your business thrive on the international stage.