Hey, there! Welcome to the Marketing Made Easy for HR Consultants Podcast hosted by Nick Poninski. This show is here to help you get control of your HR Consultancy by helping you build a business that earns £70K or more. So if you want to discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings... Then this is the show for you, my friend - so strap yourself in. ---------- ...
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Behind the Scenes: Unfiltered Q&A with HR Consultants Like You
1:06:48
1:06:48
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1:06:48Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking. I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up! Not to worry – their questions were gold. In this candid conversation, we dive deep into the challenges of scal…
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How to Stand Out from the Crowd: The Signature Offer Secret for HR Consultants
21:05
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21:05You think you need to sell HR. But that's a complete misunderstanding. And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn. So in this episode of Marketing Made Easy for HR Consultants, I’m pulling back the curtain on the bigges…
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How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day
20:09
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20:09As an HR Consultant, you know lead generation is essential, but you might not be sure where to start. You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail. You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from…
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If you've ever found yourself saying... "I just wish I had more leads." "I swear I thought this self-employment lark would be easier." Or, "I know I need more leads. I just don't know how to get them." Then this bonus episode is you, my friend. Because you're about to discover how you can get 5 leads a week - or your money back. Sound good? Then cl…
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How to Price Your HR Services with Confidence (and Get Paid What You’re Worth)
24:23
24:23
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24:23Ever wondered what to charge for your HR services… without scaring the client off? You don’t want to undercharge and resent the work. But you don’t want to overcharge and lose the sale either. So you second-guess yourself. You tweak the number. You stall sending the proposal — just in case it’s “too much.” Sound familiar? Well, this episode of Mark…
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BNI: Brilliant Lead Gen or a Hard Sell in Disguise?
52:24
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52:24If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI. Maybe you tried it out. Maybe you didn’t. But either way, you’ve probably heard one of two things… “It’s a silver bullet for business success – all my clients come from BNI.” Or, “It’s a cliquey cult with fake referrals wher…
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The Missing Link Between My Book and Your Results
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30:37Most HR Consultants read business books with the best intentions. But then life happens. The plan feels overwhelming. And when they don't get immediate results… they quietly stop. Which isn't ideal. Especially if you've bought the book because you want a better business. So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consult…
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Escape the Invisible Expert Trap and Build Your £70K HR Consultancy
24:36
24:36
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24:36Most self-employed HR consultants are brilliant at what they do… Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge. But they're invisible to the people who actually have the power (and budget) to hire them. And that means they're waking up at night an…
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How to Get Leads and Clients on LinkedIn TODAY
13:47
13:47
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13:47Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform. Meaning, they're wasting their time firing posts and DMs into the void. So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... Then this is the episode for you, my friend. You’ll discover: A sim…
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The Myth You Probably Believe Which is Killing Your Business
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6:35
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6:35There’s a huge myth in the HR Consultancy world that catches EVERYONE out. What’s the myth? “SMEs are a target audience.” Wanna know why this myth is destroying your business? And what to do instead so you can… Leave your peers and competitors in the dust… Get an abundance of leads and clients queuing up to work with you… And finally make marketing…
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You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant. So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing. And then you go and experience an awkward AF afternoon. Small talk with strangers… everyone trying to sell their …
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The 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate Marketing
22:58
22:58
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22:58Most HR consultants overcomplicate their marketing. They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers. Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan. But that’s like throwing random ingredients into a mixing bowl and expecting to c…
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Behind the Scenes of HR Unboxed with Natalie Ellis
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38:05This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover: How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success. Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and…
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Why Your Proposal Was Ghosted and What to Do About It: A HR Consultant’s Guide
22:20
22:20
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22:20Ever Been Left in Proposal Purgatory? Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air. No replies. No feedback. Nothing but deafening silence. Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth. In this week's episode, …
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The Surprising Way Charging for Consultation Calls Gets You More Clients (Not Less)
15:17
15:17
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15:17This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be. You’ll discover: Why charging for consultation calls is a no-brainer move that every HR Consultant should do. How to ask for a paid consultation call without losing the lead. When you should …
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Client-Getting Solutions: A Live Coaching Call with HR Consultant Hannah Webb
27:44
27:44
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27:44This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover: Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark) How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. Grow your list of le…
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Why Retreats Make HR Consultants Indispensable to Their Clients
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25:29On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant. 🔊 Listen now to discover: ✅ How you can build stronger relationships with your clients – without spending all your time on calls. 💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients…
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How to Make Sure Your Proposals Don’t Get Ghosted
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30:02On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them... So tune in and discover... 🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place. ⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone. 🚦 Ho…
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The Complete Guide to Monetising Facebook Groups with Zoe McKeown
40:41
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40:41In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI. So tune in and discover: 🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients. 💡 Why most HR consultants waste time posting about thei…
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9 Things Every HR Consultant Needs to Earn £70K or More
31:40
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31:40In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more. Specifically, here’s what you’ll discover in this episode: The #1 mistake HR consultants make in their marketing – and how to fix it. Your secret weapon for standing out in a crowded market – and how it can make …
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"The Golden Thread": June Hogan’s Blueprint for HR Consultancy Success
28:54
28:54
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28:54In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy. So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss! Tune in and discover: 🎯 The Mindset Shift That Tra…
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Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine
32:21
32:21
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32:21In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business. So tune in and discover: 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts. 💌 The Secret to Building an Email List That Works for You – Why your em…
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How to Set and Achieve EVERY Goal You Have for 2025
27:42
27:42
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27:42Ready to make 2025 your most successful year yet? Good, because in this episode, you'll discover: Proven steps to set goals that stick – and the key actions to ensure you actually achieve them. The #1 reason people fail to achieve their goals – and a simple way to overcome it. Why goal setting is essential for achieving anything worthwhile in life …
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A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support. I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect! Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete …
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A brief festive message from me to you! Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than…
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From Invisible to Everywhere: How Smart HR Consultants Repurpose Their Content
34:03
34:03
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34:03💡 Struggling to market your HR consultancy without burning out? This week on the podcast, I’m joined by the brilliant Shelly Terry to talk about something every HR consultant needs to know: How to repurpose your long-form content effectively. 🎙️✨ Here’s what you’ll discover: 👉 How to do more marketing with less effort. 👉 Why long-form content is yo…
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Alcohol-Free Living: Tips and Tricks to Help You Quit or Reduce Your Intake
27:39
27:39
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27:39In this episode, we dive deep into alcohol and why you might want to give it up. Tune in and discover: How to handle nights out and the tricky questions that come when you say, “I’m not drinking.” The truth behind the industry’s claims about alcohol – and why they’re not as accurate as you think. Is giving up alcohol really that hard? It might be e…
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Alcohol: How It Can Destroy Your Productivity, Your Potential, and Your Life
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31:30
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31:30This episode is all about alcohol and the damage it's doing to you, your business and your life. So tune in and discover: How even the smallest amount of alcohol disrupts your ability to be the best version of yourself. What alcohol costs you - and it isn't just the cash in your pocket. Alcohol is relatively safe, right? WRONG. It actually kills mo…
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HRBSS Black Friday Bonanza: Double the Value, Half the Price
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6:10Wanna build your business for half price? Then check out this mini bonus podcast. And then join the fun here. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can …
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The HR Consultant’s Complete Guide to Using ChatGPT to Get More Clients With Less Work
29:37
29:37
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29:37We’ve all been there—staring at a blank screen, willing the words to appear. You know you need to put out content to attract clients, but no matter how much time you spend, the words just won’t flow. So you procrastinate. You second-guess yourself. And before you know it, another week has passed without a single LinkedIn post, email, or blog. But w…
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PR Powerhouse: Using the Media to Win Awards and Dominate Your HR Niche
27:05
27:05
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27:05In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business. So tune in and discover: Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients. What awards to try and win - and which to avoid (You shouldn't try a…
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Authenticity: The Secret Ingredient to Marketing Success
30:15
30:15
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30:15In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important. So tune in and discover: Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is). What authenticity in marketing is - and what it looks like. Where you can do your best marke…
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What to Expect When You Join the HR Business Success Squad: An Onboarding Journey
46:52
46:52
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46:52This episode is specifically for those who want to know what to expect when they join The HR Business Success Squad. So tune in and discover: The exact steps you'll take when you join The HR Business Success Squad. What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy. Where The HRCCCCS and The HR Business Suc…
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20 Reasons Why You Should Join The HR Business Success Squad
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38:05On the fence about joining The HR Business Success Squad? 🤔 Then check out today's podcast. 🎧 You'll discover: 👇 How "The HR Business Success Squad" will make your professional and personal life 10x better. 🚀 What you can do with your 1:1 coaching call if you want to. 📞 The secret to building a successful HR Consultancy. 🤫 Why you should join The H…
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The HR Business Success Squad Is Live: Grow Your HR Consultancy on Your Terms
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10:08I've been teasing it for a few days now, but here's the big news: The HR Business Success Squad is Live and ready to join. Wanna know more about it? Well, you're in luck! Tune into this bonus podcast to discover: The full lowdown on what you get inside this exclusive membership. How long you're tied into a contract if you join (HINT - There's no mi…
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Being a Self-Employed HR Consultant: The Harsh Truth
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40:26This podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter. Here's what you'll discover: The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is. Surviving the Feast or Famine…
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Behind the Scenes: Andrea Derbyshire's Tell-All Take on Working with Me
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20:15This week's podcast is a little bit different than normal. Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks. We talk about... What it was like to work with me for 8 weeks. The most surprising part of working with me. What could've gone better. What w…
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The Ultimate HR Consultant's Membership: Behind the Scenes of the HRCCCCS
25:34
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25:34In this episode you'll discover more about how my membership programme works - and why you should join it. What level of support to expect (Hint - it's a lot). Why I only work with 8 HR Consultants in each cohort. What's covered in the programme and how. The missing ingredient from most programmes that takes centre-stage in this programme. Why I sa…
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How to Build a £70K HR Consultancy in Under an Hour a Day
44:48
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44:48In this episode you'll discover more about my big promise - how to earn £70K as a HR Consultant: How to become the go-to consultant for high-paying clients. The secret to creating irresistible marketing messages that grab attention and generate leads. What the best lead generation method to tap into is — that doesn't waste time or money. Why learni…
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Get More Leads and Clients for Your HR Consultancy in Just 3 Days
18:37
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18:37In this episode you'll discover why you should come along to my upcoming FREE 3 day workshop in October including how to: Unlock proven strategies: Discover actionable techniques that successful HR consultants use to attract leads and convert them into high-paying clients. Avoid common pitfalls: Learn the critical mistakes that many consultants mak…
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How to Use Lumpy Mail to Get Clients and Leads for Your HR Consultancy.
26:10
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26:10Ever received something unexpected and “lumpy" in the post? Something you know isn’t just a letter… but you have no idea what it is… Or who it’s from? Exciting isn’t it? Kinda like Christmas or your Birthday. And that excitement gets you to open the package with glee and anticipation. Well, that’s the beauty of lumpy mail: An underused-but-compelli…
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Grow Your HR Consultancy AND Build Your Community
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33:11The HRi have their annual conference on September 27th and this episode is dedicated to celebrate that and to try and persuade you to come along! As such, I'm joined by Mary Asante, CEO of HRi and Charlotte Allfrey, Operations Director to discuss the event and what you'll get out of it if you join in the fun. We'll be talking about... The 6 Speaker…
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9 Marketing Truths That Will Make or Break Your HR Consultancy
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27:09HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path. Which is admirable, amazing, and I love seeing people take this bold step. But here’s the thing: Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want. In fact, g…
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5 Simple Questions to Help You Identify the Right Niche for Your HR Consultancy
23:30
23:30
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23:30If you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend. And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this ep…
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Behind the Scenes: A Real Life Coaching Call with Independent HR Consultant Ruth Barker Magowan
37:23
37:23
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37:23This week's podcast is something a little bit different to normal. Rather than listening to me drone on about an element of marketing, sales, copywriting or personal development... you're gonna get access to footage of a real-life consultation call with one of my clients, Ruth Barker Magowan. So tune in to discover what Ruth struggles with... how I…
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The Ultimate HR Consultant Website Checklist: Get More Leads & Clients in Under 2 Minutes
24:57
24:57
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24:57Your website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere. But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly. That’s because they’re missing up to 16 critical elements that turn casual visitors into paying…
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The Missing Piece to Your Success: A Free and Exclusive Community
6:28
6:28
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6:28Unlock the Secrets to Marketing Success by Joining a Community of HR Consultants Just Like You! Feeling stuck in your marketing efforts? Wondering how to attract more clients, generate leads, and boost your sales as an HR consultant? If so, this podcast could be for you. Here’s a sneak peek: 🚀 Discover a supportive community of HR consultants who u…
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Dressing for Success With Lisa Gillbe: A Guide for HR Consultants
31:22
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31:22In this episode, we're joined by Style Guru, Lisa Gillbe and she's on hand to share all sorts of style tips for HR Consultants. So make sure to tune in and discover: 👉 Why what you wear is as important as what you say. 👉 The 3 things to consider BEFORE going shopping for a new wardrobe. 👉 Where to find your perfect style if you've no idea where to …
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Unlocking the Secrets to Running Your Own Successful Webinar: Insights From My First Experience
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20:15Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it. Additionally, here's what you'll discover: The most important thing to consider before deciding to host your own webinar. Whether hosting is a good idea for you as a HR Consultant and whether it'll generate lead…
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5 Reasons HR Consultants Fail at Marketing – And How to Succeed Instead
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28:37HR Consultants typically go self-employed because: They love HR. They want more flexibility in their life. They want to be their own boss. They DON’T go self-employed so they can become an expert marketer. But when one goes self-employed, one needs to do their own marketing. And the lack of knowledge in this arena means most HR Consultants struggle…
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