Most HR Consultants read business books with the best intentions.

But then life happens.

The plan feels overwhelming.

And when they don't get immediate results… they quietly stop.

Which isn't ideal.

Especially if you've bought the book because you want a better business.

So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and your business hasn’t changed yet, this episode is for you.

You’ll discover:

✅ Why reading the book isn’t enough - and what to do to make sure you get the expected results from it.
✅ The 5 most common reasons HR consultants fail to get the promised £70K HR Consultancy business (and how to overcome them).
✅ How to know EXACTLY where you're going wrong with your marketing plan using the LAPS Formula.
✅ What nurture marketing actually means - and why most HR consultants get it wrong.
✅ The simple solution if you're overwhelmed, second-guessing yourself, or struggling to apply the advice from the book.

So if you're serious about building your £70K consultancy and want to finally make the book work for you, give this episode a listen.

Because the plan works.

But only if you work the plan.

Timestamps:

• 00:00 – Why most business books never lead to results
• 01:45 – What to do if the book isn’t making sense (and why it’s OK to ask for help)
• 03:00 – The big promise of the book: How to build a £70K HR consultancy
• 04:40 – Step-by-step: the theory behind getting a £70K HR Consultancy
• 04:25 – How to identify your perfect audience (and why “SMEs” isn’t good enough)
• 05:30 – The best lead generation for HR consultants
• 06:55 – The power of lead magnets for HR Consultants (and how to use them properly)
• 08:05 – How to run a qualifying call like a trusted expert, not a desperate freelancer
• 11:05 – Why lead generation is the engine of your entire business
• 15:00 – What to do if your email list is dead or inconsistent
• 18:00 – Fear of selling: The hidden block that’s costing you clients
• 21:00 – The internal blockers: Why you’re not applying the book (even if you want to)
• 22:45 – Why you need Accountability as a HR Consultant
• 24:15 – Perfectionism and fear: The two biggest blocks to action
• 26:00 – The 3 paths forward: Give up, fix it yourself, or ask for help

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.