Most HR consultants overcomplicate their marketing.

They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.

Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.

But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.

Effectively, tactics without strategy don’t work.

So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:

• The simple 3-step formula ANY HR consultant can plug in to their business… And make getting HR clients easy, predictable, and repeatable.
  
• Why most HR consultants fail at marketing… Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money… whilst delivering minimal results.
  
• The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen… and what to do instead.
  
• A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.
  
• How to adapt your sales process to get more sales and avoid proposal ghosting for good.

So tune in now to get all this and more.

Timestamp:

• 00:00 – 01:06 | Why HR Consultants Struggle to Get Clients
• 01:06 – 03:05 | Why Generic Marketing Doesn’t Work
• 03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing
• 04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing
• 07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems
• 07:34 – 09:40 | Step 1: Pick a Clear Niche
• 09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier
• 12:15 – 13:39 | Finding the Right Niche for Your Consultancy
• 13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy
• 16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting
• 19:56 – 21:46 | Why Most HR Consultants Fail at Marketing
• 21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.