Ever wondered what to charge for your HR services… without scaring the client off?

You don’t want to undercharge and resent the work.

But you don’t want to overcharge and lose the sale either.

So you second-guess yourself.

You tweak the number.

You stall sending the proposal — just in case it’s “too much.”

Sound familiar?

Well, this episode of Marketing Made Easy for HR Consultants is going to help you price your HR services with confidence — and still keep prospects warm and interested.

Because if you’ve ever said “I’m not sure what to charge” — this is the episode that sorts that out once and for all.

So hit play now and discover:

✅ Why I compare my book to the price of a bottle of wine - and why you should compare your prices to something too.
✅ 3 other sneaky (but ethical) tactics you can use to make your fees feel like a steal.
✅ How TK Maxx gets you to feel smug about spending £50 — and how you can use the same principle in your sales calls.
✅ The real reason pricing feels hard (hint: it’s nothing to do with your prices).
✅ How to confidently quote higher fees without losing sleep over it.
✅ Why pricing isn’t really about numbers — it’s about psychology, positioning, and perceived value.
✅ When to charge per day vs per project — and how to avoid the hourly-rate trap.
✅ Why you need to get at least 50% of the agreed fee up front. And what to do if you can't.

And much, MUCH more.

Timestamps:

00:00 – Why Pricing Feels So Hard for HR Consultants
01:14 – Price Anchoring: The Simple Psychology Hack That Works
02:41 – Real-World Anchoring: What HR Consultants Can Learn from TK Maxx
03:48 – How to Use Anchoring in Sales Calls and Website Pricing
04:41 – Itemise What Clients Get to Justify Your Fee
05:39 – A Simple Method to Work Out What to Charge for Your HR Services
06:29 – When and How to Offer a Pay-in-Full Discount
08:20 – Stop Charging for Time – Start Charging for Transformation
10:02 – How to charge high Prices and Attract High-Quality Clients
11:30 – What to Say When Clients Push Back on Price
13:03 – How to Use Case Studies to Back Up Your Fees
15:00 – Confidence in Delivery = Confidence in Pricing
18:55 – Stick to Your Fees or Risk Losing Authority
21:40 – How to Price HR Services

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.