Ever received something unexpected and “lumpy" in the post?

Something you know isn’t just a letter… but you have no idea what it is…

Or who it’s from?

Exciting isn’t it? Kinda like Christmas or your Birthday.

And that excitement gets you to open the package with glee and anticipation.

Well, that’s the beauty of lumpy mail:

An underused-but-compelling lead gen strategy that could be just the ticket to helping you grab all the clients and leads you need for your HR consultancy.

If that sounds interesting, then tune in to this podcast episode where you'll...

• Discover how personalised, creative packages sent via snail mail can grab the attention of high-value clients and open doors to new business.
• Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you can avoid common pitfalls that waste time and money.
• Get step-by-step advice on crafting memorable lumpy mail packages that speak directly to your prospect’s interests and needs.
• Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
• Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
• And much much more!

So tune in now.

Timestamps:

• What is Lumpy Mail? (00:18)
• What are the benefits of Lumpy Mail? (00:40)
• What are the disadvantages of lumpy mail? (09:53)
• How to conduct a successful lumpy mail campaign. (14:53)
• How to use lumpy mail to get clients. (18:03)
• Key takeaways (24:41)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.