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Escape the Invisible Expert Trap and Build Your £70K HR Consultancy

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Manage episode 477368683 series 3551442
Content provided by Nick Poninski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Poninski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most self-employed HR consultants are brilliant at what they do…

Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.

But they're invisible to the people who actually have the power (and budget) to hire them.

And that means they're waking up at night and wondering where the next client is coming from... lurching from feast to famine... and frequently wondering if they should go back to the 9-5.

They’ve unknowingly fallen into what I call the Invisible Expert Trap - showing up, doing the work, but constantly overlooked by the very clients who need their help.

So if you’ve ever asked,

“Why is being self-employed so hard?”

“Why does it feel like everyone else has amazing businesses and winning awards, while I'm struggling to get a full stable of retainer gigs?”

or

“Why am I STILL not getting consistent leads and clients despite doing what everyone else is doing?”

Then this episode is for you, my friend.

You’ll discover:

  • ✅ A simple 4-step system to become visible, valuable, and in demand (no fluff, no faff)
  • 🧠 The overlooked reason why your networking, LinkedIn posts, and DMs don't get leads and clients (and what to do instead).
  • 💸 How to charge premium fees and actually get them
  • 📅 Why giving away free calls is killing your business, and what to do instead
  • 🔁 The easiest way to rinse and repeat your success so you’re booked out months in advance

And loads more insights you won’t find by posting motivational quotes or going to another networking breakfast.

So if you’re ready to stop being the best-kept secret in HR… And finally build the business you thought you were signing up for when you went solo…

Then listen to this episode.

Because getting clients isn’t hard when you know what you're doing.

And when you're ready, head here to grab a copy of my new book so you're no longer the Invisible Expert.

Timestamps:

  • 00:00 – Why most HR consultants don't have the leads and clients they need for their business
  • 00:42 – The harsh truth about networking and why it rarely leads to sales
  • 01:39 – What it means to be an “Invisible Expert” and how to know if that’s you
  • 02:56 – Introducing the Authority Amplifier Method (and why it works)
  • 04:28 – What’s inside The Complete Guide to Building a £70K HR Consultancy book
  • 06:11 – The foundation every successful HR consultancy needs to get leads and clients
  • 07:04 – How to stand out from the crowd of other HR consultants
  • 08:28 – Why lead generation is so important to HR Consultants
  • 10:05 – Simple steps to turn networking conversations into paying clients
  • 11:36 – When to charge for consultation calls (and how to do it)
  • 12:19 – How to get more sales as a HR Consultant
  • 13:14 – How to handle price objections with confidence
  • 14:27 – Tracking what’s working in your marketing
  • 15:28 – The sec

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 477368683 series 3551442
Content provided by Nick Poninski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Poninski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most self-employed HR consultants are brilliant at what they do…

Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.

But they're invisible to the people who actually have the power (and budget) to hire them.

And that means they're waking up at night and wondering where the next client is coming from... lurching from feast to famine... and frequently wondering if they should go back to the 9-5.

They’ve unknowingly fallen into what I call the Invisible Expert Trap - showing up, doing the work, but constantly overlooked by the very clients who need their help.

So if you’ve ever asked,

“Why is being self-employed so hard?”

“Why does it feel like everyone else has amazing businesses and winning awards, while I'm struggling to get a full stable of retainer gigs?”

or

“Why am I STILL not getting consistent leads and clients despite doing what everyone else is doing?”

Then this episode is for you, my friend.

You’ll discover:

  • ✅ A simple 4-step system to become visible, valuable, and in demand (no fluff, no faff)
  • 🧠 The overlooked reason why your networking, LinkedIn posts, and DMs don't get leads and clients (and what to do instead).
  • 💸 How to charge premium fees and actually get them
  • 📅 Why giving away free calls is killing your business, and what to do instead
  • 🔁 The easiest way to rinse and repeat your success so you’re booked out months in advance

And loads more insights you won’t find by posting motivational quotes or going to another networking breakfast.

So if you’re ready to stop being the best-kept secret in HR… And finally build the business you thought you were signing up for when you went solo…

Then listen to this episode.

Because getting clients isn’t hard when you know what you're doing.

And when you're ready, head here to grab a copy of my new book so you're no longer the Invisible Expert.

Timestamps:

  • 00:00 – Why most HR consultants don't have the leads and clients they need for their business
  • 00:42 – The harsh truth about networking and why it rarely leads to sales
  • 01:39 – What it means to be an “Invisible Expert” and how to know if that’s you
  • 02:56 – Introducing the Authority Amplifier Method (and why it works)
  • 04:28 – What’s inside The Complete Guide to Building a £70K HR Consultancy book
  • 06:11 – The foundation every successful HR consultancy needs to get leads and clients
  • 07:04 – How to stand out from the crowd of other HR consultants
  • 08:28 – Why lead generation is so important to HR Consultants
  • 10:05 – Simple steps to turn networking conversations into paying clients
  • 11:36 – When to charge for consultation calls (and how to do it)
  • 12:19 – How to get more sales as a HR Consultant
  • 13:14 – How to handle price objections with confidence
  • 14:27 – Tracking what’s working in your marketing
  • 15:28 – The sec

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

  continue reading

79 episodes

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