If you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend.

And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this episode is the one for you, my friend.

So strap yourself in, because in this week's release, you’ll discover:

• 5 simple questions that’ll help you find YOUR audience. One that you wake up every day delighted to serve.
• Why choosing the wrong audience (even by accident) could be sabotaging your growth.
• A quick and easy explanation of what the difference between target market and niche is (which is one of the most common questions I get asked).
• The hidden opportunities you’re missing out on by not serving a specific audience.
• 3x concrete strategies to attract clients who are eager to pay and stay.

And much, much more.

So stop spinning your wheels and start getting more and better clients by tuning in now!

00:00 - The importance of choosing the right target audience for your HR consultancy.

00:47 - Why targeting SMEs is a mistake: A brief overview of common misconceptions.

03:18 - What is a target market? Definition and significance in HR consultancy.

05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.

07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.

09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.

12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.

15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.

18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.

20:50 - Seeking support: How to get help if you're unsure about implementing these changes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.