Marketing That Resonates: How Empathy and Representation Build Stronger Brands
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We dig into:
How customer-centric storytelling earns attention and trust
Why diversity and inclusion are revenue strategies, not just values
How to build visibility for underrepresented voices (including your own)
Ways to shift from promoting product features to elevating your audience’s identity and success
Melissa also shares how she’s helping female executives move from operating quietly to showing up powerfully and why that visibility benefits not just the individual, but the brand.
If you're ready to make your brand more relevant, more human, and more effective—this one’s for you.
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98 episodes