Best Performance Based Advertising Podcasts (2025)

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The Real Pipeline Fix: How Coaching, Curiosity, and Authenticity Close More Deals 29:27

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13h ago29:27

29:27

Lee shares the sales effectiveness habits that separate top performers from the rest: Why training alone doesn’t work—and what coaching really looks like How to develop curiosity and authenticity as sales superpowers What deliberate practice means (and why most teams skip it) How sales leaders can drive better prep, follow-through, and customer tru…

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From Start Up Burnout to Finding Balance: Ben Lee's Journey 56:37

1d ago56:37

56:37

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.co…

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Toxic Leadership Teams: What to Do When Your Peers Turn Against You 10:13

2d ago10:13

10:13

In this episode of The Courageous Leaders Podcast, I share one of the hardest chapters of my leadership journey, being excluded, questioned, and broken down by the very people I was meant to lead alongside. I reveal the five lessons that helped me survive it and rebuild stronger. If you're stuck in a toxic dynamic, this episode is for you. We Cover…

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Performance Max vs. Search: Which one is better for you? 10:55

2d ago10:55

10:55

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you. Jyll clarifies what ea…

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The Culture Multiplier: Why People First Leadership Is Your Most Underrated Revenue Strategy 30:39

3d ago30:39

30:39

You’ll learn: How to lead marketing teams through layoffs without losing trust Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture The business case for investing in appreciation even during a downturn How to support employees through change with real empathy Whether you're scaling a …

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From Insight to Impact: Smarter Research for Personalization That Resonates 33:21

5d ago33:21

33:21

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran—B2B revenue-…

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The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI 42:21

7d ago42:21

42:21

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's…

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Toxic Positivity vs. Office Politics, Which Is Worse? 45:42

9d ago45:42

45:42

Is your team's growth being silently blocked by toxic positivity, hidden politics, or a culture of avoidance? What if you could banish just one of these frustrations to unlock everyone's true potential? I put that exact challenge to three brilliant leaders in a special 'Leadership Room 101' debate. I welcomed Nishma Patel Robb (Founder, Glittersphe…

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Can you get good results in Google Ads with a small budget? 26:34

9d ago26:34

26:34

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from h…

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BEST OF: Will Guidara: The Pursuit of Unreasonable Hospitality 1:01:28

9d ago1:01:28

1:01:28

00:00 Introduction and Evoking Smiles 01:27 Background and Unreasonable Hospitality 12:05 Making it Cool to Care: Passion and Infectious Energy 29:31 The Importance of the Fan Meal: Preparing for Success 30:26 Building Relationships and Creating Community in the Workplace 31:18 Effective Communication and the Value of Daily Huddles 32:08 The Impact…

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The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart DOOH 31:48

10d ago31:48

31:48

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a snea…

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The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead 26:13

14d ago26:13

26:13

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…

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Abi Adamson: Breaking Down Barriers in the People Business 53:53

15d ago53:53

53:53

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.co…

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Are broad match keywords worth it in Google Ads? 15:22

16d ago15:22

15:22

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client acc…

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How to Raise Confident Girls in a Fear-Based World 51:39

16d ago51:39

51:39

In this powerful episode, I sat down with Abi Wright and Jen Toll, the inspiring founders behind Festival of The Girl. What started as a grassroots idea is now a powerful movement helping girls step into their power and challenge gender stereotypes from childhood. We talked about how courage can grow from anger, why shrinking starts in childhood, a…

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BEST OF: Kevin Smith: From Clerks to NFTs & The Future of Indie Filmmaking 33:16

17d ago33:16

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#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.co…

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The Fast and The Curious with Chris Hirst 6:46

22d ago6:46

6:46

“What’s the biggest bullshit in leadership?” Chris Hirst answers without blinking. But you’ll have to watch to hear what he says. In this Fast & The Curious episode,Chris, former Global CEO of Havas Creative goes from sharp insight to guilty pleasures in under six minutes. ☕ A very strong opinion on herbal tea 🎸 A Nickelback moment he didn’t see co…

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From Intern to President: Randy Shacka's Inspiring Journey at Two Men and a Truck 44:04

22d ago44:04

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#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.co…

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How to Build a High-Performing Team (Even If You’re Failing) 46:35

23d ago46:35

46:35

What happens when you’ve spent years inside a failing business, then asked to take over as CEO and turn it around? For Chris Hirst, it wasn’t just a step up. It was a defining challenge that forced him to rethink everything he knew about leadership. In this episode of The Courageous Leaders Podcast, I’m joined by leadership expert, award-winning au…

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Do ecommerce businesses need a Google Shopping feed? 7:29

24d ago7:29

7:29

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses. In thi…

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Packaging and Pricing: The Key Revenue Strategy Most CEOs Miss 32:57

26d ago32:57

32:57

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a…

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Facing the Storm: Record Holding Endurance Rower Angus Collins Mental Health Journey 50:04

29d ago50:04

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#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale. To learn more, please visit: https://www.fountain.co…

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3 Simple Steps to Lead with Empathy 6:01

1M ago6:01

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Many leaders still see empathy as a weakness. This is shortsighted as empathy is one of the most powerful skills to drive trust, performance, and real connection. In this episode, I explain what it means to lead with empathy and share three practical ways to integrate it into your leadership today. You’ll learn how empathy shifts behaviour, strengt…

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Help! My Google Ads audiences aren't working! 16:00

1M ago16:00

16:00

What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to pivot and find a creative solution when things don't go according to plan. In Episode 72, host Jyll Saskin…

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Madeline Laurano: Unlocking Skills-Based Hiring: A New Era in Recruitment: Unleash 2025 13:46

1M ago13:46

13:46

Summary: In this episode of #thePOZcast, Rhona Pierce interviews Madeline Lourano, founder of Aptitude Research, about the evolving landscape of skills-based hiring. They discuss the challenges companies face in validating candidate skills, the role of AI in improving hiring processes, and the future of recruitment strategies. The conversation high…

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Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum 35:36

1M ago35:36

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“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable re…

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Matt Alder: The Future of Recruiting: AI and Its Implications: LIVE from Unleash 2025 25:02

1M ago25:02

25:02

Summary In this engaging podcast episode, host Rhona Pierce speaks with Matt Alder, a seasoned expert in recruiting and futurism. They explore the evolving landscape of recruitment, particularly the impact of AI and neurodiversity in the workplace. Matt shares his insights on the future of work, the importance of adapting to change, and the need fo…

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George Rogers: The Power of Purpose in Leadership: LIVE from Unleash 2025 20:32

1M ago20:32

20:32

Summary In this episode of the POZcast, host Rhona Pierce engages with George Rogers, Chief Strategy Officer at Lighthouse Research, discussing the importance of purpose-driven leadership, employee engagement, and the evolving workplace culture. George shares his journey of discovering his leadership principles rooted in love, grace, and trust, and…

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From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing 27:51

1M ago27:51

27:51

Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that…

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Blair Bennett: PepsiCo's SVP of TA: Innovations in Talent Acquisition: LIVE from Unleash 2025 20:19

1M ago20:19

20:19

Summary In this episode of the Pozcast, host Rhona Pierce speaks with Blair Bennett, Senior Vice President of Talent Acquisition at PepsiCo. They discuss the evolving landscape of talent acquisition, the importance of employer branding, and how technology is reshaping recruitment processes. Blair shares insights from her career journey, emphasizing…

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The Fast and The Curious with Dave Buonaguidi 9:48

1M ago9:48

9:48

What can a grizzly bear in a denim jacket teach us about leadership? More than you’d think. In this week’s Fast & The Curious, Dave takes us from Hackney to Hollywood (almost) with his usual cheeky, sweary brilliance. ⚡ What leadership advice does he swear by? ⚡ Why pink paint is his power colour ⚡ And how he ended up designing a jacket for an 8-fo…

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Nick Lavery: Recalibrated Warrior: Life Beyond Borders: A Soldier's Perspective 1:06:26

1M ago1:06:26

1:06:26

Summary In this engaging conversation, Nick Lavery shares his experiences as a military service member, discussing the importance of gratitude, the realities of life outside the U.S., and the human connections formed in combat zones. He emphasizes the significance of trust within teams, the challenges of media representations of military life, and …

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Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale 27:47

1M ago27:47

27:47

“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Reve…

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“Don’t Be a Wanker”: Dave Buonaguidi’s No-BS Leadership Rule 56:11

1M ago56:11

56:11

Naughty, and unfiltered – Dave Buonaguidi, ex-adman turned full-time artist, shares how he blew up a 35-year career, lost everything, and finally found joy. From co-founding iconic agencies like St. Luke’s and Karmarama to walking away from the industry (and his marriage) at 50, Dave tells it like it is – with plenty of swearing, sharp wit, and har…

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Should you use Target CPA bidding in Google Ads? 9:21

1M ago9:21

9:21

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Targe…

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Mervyn Dinnen: Understanding Gen Z: The Future of Work: LIVE from Unleash 2025 25:14

1M ago25:14

25:14

Summary: In this engaging podcast episode, Rhona Pierce hosts Mervyn Dinnen, an expert in HR and generational dynamics in the workplace. They explore the evolving relationships between different generations, particularly focusing on Gen Z and their integration into the workforce. Mervyn shares insights on the friction that often arises between youn…

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Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results 34:03

1M ago34:03

34:03

“It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion—not just better targeting.” That’s a quote from Kristina Jaramillo and a sneak peek at today’s episode Welcome to Revenue Boo…

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Jackye Clayton: Navigating Trust in HR and Tech: LIVE from Unleash 2025 19:42

1M ago19:42

19:42

Summary In this episode of the Pozcast, host Rona Pierce engages with Jackye Clayton, a TA leader and founder of People Puzzles, discussing the complexities of trust in HR, the challenges of implementing HR tech, and the evolving role of AI in the industry. They explore the benefits of peer-to-peer mentoring in career transitions and the contradict…

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Jason Desentz: Toshiba's CHRO: The State of Human Capital: LIVE from Unleash 2025 19:16

1M ago19:16

19:16

Summary In this episode of #thePOZcast, host Rhona Pierce engages with Jason Desentz, Chief Human Resources Officer at Toshiba Americas, discussing the evolving role of HR in organizations. They explore the importance of authentic vulnerability in leadership, the shift of HR towards being business advisors, and the critical role of data in influenc…

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Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact 27:52

1M ago27:52

27:52

“If people show up to a meeting and spend the whole time on their laptop, they probably don’t need to be there. Let’s call it out—and give them permission to opt out.” That’s a quote from Matt Heinz in today’s sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn…

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Tara Turk-Haynes: Empowering Diversity in Business 46:01

1M ago46:01

46:01

Summary In this episode of the POZcast, Adam Posner interviews Tara Turk Haynes, a leader in diversity, equity, and inclusion. Tara shares her journey from a first-generation college graduate to a solopreneur, discussing the lessons learned from her parents about work ethic and money management. The conversation delves into the changing nature of j…

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The Future of AI in Marketing: How Smart Teams Are Upskilling Now 33:59

1M ago33:59

33:59

“If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation.” That’s a quote from Pam Boiros and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn ma…

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The #1 Leadership Habit Ruining Teams (And How to Fix It!) 45:22

2M ago45:22

45:22

Can three top leaders agree on what’s killing modern leadership? What happens when you bring together a CEO, a president, and a CCO to tackle what’s dragging teams down and how to fix it? In this special 'Leadership Room 101' edition of The Courageous Leaders Podcast, I sat down with Jessica Tamsedge (CEO, Dentsu Creative), Josh Green (CCO, House 3…

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Do Google Ads Demand Gen campaigns work for lead generation? 16:20

1M ago16:20

16:20

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Aus…

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Simon Taylor: Harnessing High Performance in Leadership: LIVE from UNLEASH 2025 23:04

1M ago23:04

23:04

Summary In this episode, Simon Taylor, Senior Director of Talent and Organizational Effectiveness at GAP, shares insights on building high-performing teams through the lens of his experiences in competitive rowing. He emphasizes the importance of having a clear vision, a strong mindset, and the balance between performance and human connection. Simo…

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John Federman: Harnessing Data for HR Success: LIVE from UNLEASH 2025 19:13

2M ago19:13

19:13

Summary: In this episode, the conversation revolves around the evolving role of HR in mid-sized companies, the importance of data-driven decision-making, and the impact of effective leadership. John Federman, CEO of Higher Road, shares insights on connecting buyers and sellers, the significance of team accountability, and the transformative power o…

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Cynthia Abbott Kerr: The Future of Pay Transparency: LIVE from UNLEASH 2025 21:48

2M ago21:48

21:48

Summary: In this podcast episode, Rhona Pierce interviews Cynthia Abbot Kerr, founder and CEO of WellPay AI, discussing her journey in the compensation industry, the complexities of pay transparency, and the impact of AI on compensation strategies. Cynthia shares insights on the importance of transparency in pay, the challenges of decision fatigue …

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The Fast and The Curious with Chloe Davies 4:28

2M ago4:28

4:28

What if you had to pick one emoji… to sum up your entire personality? Chloe Davies didn’t flinch. In the latest episode of The Fast & The Curious, Chloe brought the same energy she brings to every room. Bold, brilliant, and a little bit cheeky. 🎯 Watch the full F&TC episode to find out: ⚡ What would Chloe do as Prime Minister for the day? ⚡ What mu…

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Victoria Williams: The Rise of Wake and Vape: A Cannabis Success Story 45:11

2M ago45:11

45:11

Chapters 00:00 Introduction to Victoria Williams and Her Journey 03:04 The Impact of Family Background on Entrepreneurial Spirit 05:46 Navigating the Cannabis Industry: Education and Advocacy 08:54 Understanding Social Equity in Cannabis Licensing 11:52 The Evolution of Wake and Vape: From Idea to Brand 15:00 Challenges Faced in the Cannabis Busine…

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Introducing Marketing Mindshift Academy 12:17

2M ago12:17

12:17

In this episode of the Vera Shafiq podcast, Vera discusses the importance of integrating AI into marketing strategies and introduces the Marketing Mindshift Academy. As we reach the midpoint of 2025, Vera highlights key statistics from the 2025 State of Marketing AI report, revealing that a significant portion of marketers are already experimenting…