Best Startup GoToMarket Podcasts (2025)

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From Mission to Metrics: How to Build a Scalable Growth Engine 39:57

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4h ago39:57

39:57

Is your team chasing growth or just chasing KPIs?In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise.You’ll hear how Ollie went from RevOps and CRO roles to leading Attribu…

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist 54:36

4d ago54:36

54:36

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…

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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan 56:35

7d ago56:35

56:35

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…

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Customer-Obsessed and Future-Focused: Scaling Lessons from Naj Husain 26:51

7d ago26:51

26:51

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. On this episode, host Sage Nye sits down with Najaf (Naj) Husain, four-time founder and CEO of Elastio, to un…

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Risk Smarter, Grow Faster: AI-Driven Lessons for DTC Brands 33:15

10d ago33:15

33:15

Still waiting for the perfect strategy, hire, or agency to fix your growth?While you’re hesitating, someone else is testing faster, learning smarter and winning.In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accel…

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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick 49:46

11d ago49:46

49:46

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…

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Content That Converts: Why Your Brand Needs a Strategy, Not Just Posts 34:36

14d ago34:36

34:36

Are you still posting on LinkedIn without a plan and wondering why it’s not working?If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy.In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry…

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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 57:56

14d ago57:56

57:56

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…

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From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale 31:39

18d ago31:39

31:39

Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline.In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits d…

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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks 59:40

18d ago59:40

59:40

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…

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Winning the Agency Pitch: Strategies for Standing Out and Closing Fast 28:19

19d ago28:19

28:19

Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too.Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of …

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Beyond the Buyer: How Executive Engagement Drives More B2B Revenue 29:53

21d ago29:53

29:53

Feeling the pressure to grow—but struggling to get above the line of power in your deals?You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships.In this episode of Revenue Boost: A Marketing Podcast titled “Beyond…

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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 54:32

21d ago54:32

54:32

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…

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B2B Events That Close Deals: Strategies for Relationship-First Growth 46:49

20d ago46:49

46:49

Sick of trade shows that cost a fortune but never drive real pipeline?If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script.In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran…

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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 1:00:45

25d ago1:00:45

1:00:45

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…

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Pipeline in Person: How Relationship-First Events Drive Real ROI 36:44

26d ago36:44

36:44

Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In this episode, Pipeline in Person: How Relationship-Fir…

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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 47:37

28d ago47:37

47:37

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…

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Scale Smarter Under Pressure: How CMOs Win With Peer Collaboration 32:43

28d ago32:43

32:43

“It’s never been harder to be a CMO—and never more important to get it right.” Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out. If …

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 57:30

1M ago57:30

57:30

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 49:38

1M ago49:38

49:38

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…

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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 54:18

1M ago54:18

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#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…

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Your Brand in Real Life: Event Strategies for Lasting Brand and Revenue Impact 30:52

1M ago30:52

30:52

“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…

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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook 59:28

1M ago59:28

59:28

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…

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Your Agency Growth Strategy Is Broken: How to Pivot Now to Stand Out and Get Shortlisted 41:58

1M ago41:58

41:58

Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…

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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand 55:59

2M ago55:59

55:59

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …

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Leadership Lessons from Corey Thomas: Scaling Rapid7 from Startup to IPO 38:57

1M ago38:57

38:57

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. What does it really take to scale a cybersecurity company from startup to IPO? On this episode of Built Not B…

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Marketing That Resonates: How Empathy and Representation Build Stronger Brands 37:30

2M ago37:30

37:30

"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great …

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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team 59:46

2M ago59:46

59:46

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…

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The Real Pipeline Fix: How Coaching, Curiosity, and Authenticity Close More Deals 29:27

2M ago29:27

29:27

Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…

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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman 46:34

2M ago46:34

46:34

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…

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The Culture Multiplier: Why People First Leadership Is Your Most Underrated Revenue Strategy 30:39

2M ago30:39

30:39

Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits. The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts,…

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From Insight to Impact: Smarter Research for Personalization That Resonates 33:21

2M ago33:21

33:21

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran—B2B revenue-…

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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 55:33

2M ago55:33

55:33

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…

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The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI 42:21

2M ago42:21

42:21

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's…

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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer 56:22

2M ago56:22

56:22

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…

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The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart DOOH 31:48

2M ago31:48

31:48

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a snea…

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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis 56:31

2M ago56:31

56:31

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …

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The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead 26:13

2M ago26:13

26:13

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…

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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 56:20

2M ago56:20

56:20

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…

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Why I Love Marketing (Quick Voice Note From Dave) 7:01

2M ago7:01

7:01

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …

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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 58:22

2M ago58:22

58:22

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…

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Email Deliverability: What Every B2B Marketer Needs to Know 58:05

2M ago58:05

58:05

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …

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Packaging and Pricing: The Key Revenue Strategy Most CEOs Miss 32:57

3M ago32:57

32:57

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a…

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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping 53:06

3M ago53:06

53:06

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…

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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising 45:06

3M ago45:06

45:06

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …

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Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum 35:36

3M ago35:36

35:36

“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable re…

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From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing 27:51

3M ago27:51

27:51

Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that…

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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams 55:06

3M ago55:06

55:06

#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…

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Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale 27:47

3M ago27:47

27:47

“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Reve…

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Practitioner to Founder: How Stas Bojoukha Is Reinventing IT GRC with Compyl 29:02

3M ago29:02

29:02

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. In this episode, host Sage Nye sits down with Stas Bojoukha, founder and CEO of Compyl, to unpack his transit…