Best Startup GoToMarket Podcasts (2025)

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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island 50:25

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1d ago50:25

50:25

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation…

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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji 53:07

5d ago53:07

53:07

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing team…

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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter 1:00:02

8d ago1:00:02

1:00:02

#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…

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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto 55:58

12d ago55:58

55:58

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…

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The Future of B2B PR: How Today’s Leaders Win with AI and Story-Driven Strategies 32:52

14d ago32:52

32:52

What if your competitors are using PR to drive revenue while you’re still chasing headlines?Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact.In this…

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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack 52:43

15d ago52:43

52:43

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…

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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt 1:01:32

19d ago1:01:32

1:01:32

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…

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How B2B Marketers Are Actually Using AI for Content 1:02:12

22d ago1:02:12

1:02:12

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…

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From Mission to Metrics: How to Build a Scalable Growth Engine 39:57

22d ago39:57

39:57

Is your team chasing growth or just chasing KPIs?In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise.You’ll hear how Ollie went from RevOps and CRO roles to leading Attribu…

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist 53:00

26d ago53:00

53:00

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…

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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan 54:59

29d ago54:59

54:59

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…

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Hockey Stick Effect: The Customer-Obsessed Framework for Exponential Growth with Naj Husain 26:51

19d ago26:51

26:51

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. On this episode, host Sage Nye sits down with Najaf (Naj) Husain, four-time founder and CEO of Elastio, to un…

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Risk Smarter, Grow Faster: AI-Driven Lessons for DTC Brands 33:15

1M ago33:15

33:15

Still waiting for the perfect strategy, hire, or agency to fix your growth?While you’re hesitating, someone else is testing faster, learning smarter and winning.In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accel…

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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick 48:10

1M ago48:10

48:10

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…

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Content That Converts: Why Your Brand Needs a Strategy, Not Just Posts 34:36

1M ago34:36

34:36

Are you still posting on LinkedIn without a plan and wondering why it’s not working?If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy.In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry…

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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 56:20

1M ago56:20

56:20

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…

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From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale 31:39

1M ago31:39

31:39

Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline.In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits d…

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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks 58:04

1M ago58:04

58:04

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…

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Winning the Agency Pitch: Strategies for Standing Out and Closing Fast 28:19

1M ago28:19

28:19

Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too.Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of …

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Beyond the Buyer: How Executive Engagement Drives More B2B Revenue 29:53

1M ago29:53

29:53

Feeling the pressure to grow—but struggling to get above the line of power in your deals?You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships.In this episode of Revenue Boost: A Marketing Podcast titled “Beyond…

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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 52:56

1M ago52:56

52:56

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…

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B2B Events That Close Deals: Strategies for Relationship-First Growth 46:49

1M ago46:49

46:49

Sick of trade shows that cost a fortune but never drive real pipeline?If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script.In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran…

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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 59:09

2M ago59:09

59:09

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…

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Pipeline in Person: How Relationship-First Events Drive Real ROI 36:44

2M ago36:44

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Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In this episode, Pipeline in Person: How Relationship-Fir…

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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 46:00

2M ago46:00

46:00

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…

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Scale Smarter Under Pressure: How CMOs Win With Peer Collaboration 32:43

2M ago32:43

32:43

“It’s never been harder to be a CMO—and never more important to get it right.” Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out. If …

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 55:54

2M ago55:54

55:54

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 48:01

2M ago48:01

48:01

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…

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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 52:41

2M ago52:41

52:41

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…

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Your Brand in Real Life: Event Strategies for Lasting Brand and Revenue Impact 30:52

2M ago30:52

30:52

“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…

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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook 57:51

2M ago57:51

57:51

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…

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Your Agency Growth Strategy Is Broken: How to Pivot Now to Stand Out and Get Shortlisted 41:58

2M ago41:58

41:58

Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…

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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand 54:23

2M ago54:23

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#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …

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Leadership Lessons from Corey Thomas: Scaling Rapid7 from Startup to IPO 38:57

2M ago38:57

38:57

Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. What does it really take to scale a cybersecurity company from startup to IPO? On this episode of Built Not B…

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Marketing That Resonates: How Empathy and Representation Build Stronger Brands 37:30

2M ago37:30

37:30

"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great …

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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team 58:10

2M ago58:10

58:10

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…

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The Real Pipeline Fix: How Coaching, Curiosity, and Authenticity Close More Deals 29:27

2M ago29:27

29:27

Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebas…

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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman 44:58

3M ago44:58

44:58

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…

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The Culture Multiplier: Why People First Leadership Is Your Most Underrated Revenue Strategy 30:39

3M ago30:39

30:39

Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits. The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts,…

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From Insight to Impact: Smarter Research for Personalization That Resonates 33:21

3M ago33:21

33:21

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran—B2B revenue-…

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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 53:57

3M ago53:57

53:57

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…

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The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI 42:21

3M ago42:21

42:21

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's…

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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer 54:46

3M ago54:46

54:46

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…

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The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart DOOH 31:48

3M ago31:48

31:48

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a snea…

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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis 54:55

3M ago54:55

54:55

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …

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The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead 26:13

3M ago26:13

26:13

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…

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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 54:43

3M ago54:43

54:43

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…

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Why I Love Marketing (Quick Voice Note From Dave) 5:13

3M ago5:13

5:13

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …

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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 56:46

3M ago56:46

56:46

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…

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Email Deliverability: What Every B2B Marketer Needs to Know 56:28

3M ago56:28

56:28

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …