B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Brand Strategy Podcasts
Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
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A weekly podcast featuring the leading thinkers in business and management.
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.
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Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Ready to build your audience and generate a constant flow of leads so that your course sells itself?
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Big Brand Ventures was Co-Founded by Sharks with decades of high-level business knowledge and experience. Join Co-CEOs Brandon T. Adams and Brian Harrington as they discuss topics like Investing, Digital Marketing, Personal Branding and Business Growth! Ultimately, Brandon and Brian want to help you build and scale your brand beyond 9 figures. 🚀
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Create Brand NV is your go-to podcast for bold business insights and smart marketing strategies. Whether I’m interviewing standout leaders or breaking things down solo, you’ll get real stories, proven tactics, and fresh ideas to help your business grow. If you’re building a brand, leading a team, or ready to level up—listen in. Learn, engage, and thrive. Learn more at https://www.createbrandnv.com
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This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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An expert in consultative selling talks to specialists and shares the latest insights in branding, entrepreneurship, business technology, and sheer grit and motivation.
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At BABCO, we build iconic brands and products. This series brings those conversations to life… spotlighting operators who prove what works in the real world and the principles we use every day to build, scale, and stick in people’s heads.
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Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandu ...
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Many business owners strategize the purpose and function of their business, but few strive to make it “beautiful.” Each week, listen in as Steven Morris and his guests discuss brand, culture, and business strategies that will create new ways to shape your beautiful business. If you are ready to evolve your business from functional to beautiful, this is the podcast for you.
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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters
Haylee Gaffin, Growth Strategist for Podcast Hosts
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Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starti ...
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Brand to Scale is a podcast where we talk to business leaders and industry influencers about how they built their brands. Each episode dives into real stories about starting up, growing through challenges, and what success looks like behind the scenes. It's an honest look at the people and ideas driving business forward.
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The Brand Atelier Show Most brand advice chases trends. This podcast builds brands that last. Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and flavor-of-the-month marketing to focus on what actually matters: strategic positioning, enduring identity, and brands built for the long game. If you're a founder, brand strategist, or creative director tired of being ...
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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
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Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.
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The BBC’s only English language programme entirely dedicated to the war in Ukraine and its fallout, Ukrainecast is your go-to podcast which investigates the biggest issues around the conflict: Could Putin push the nuclear button? How could Donald Trump end the war in 24 hours? What is the price for peace? The podcast is hosted by Newsnight presenter Victoria Derbyshire and BBC Monitoring’s Vitaly Shevchenko. Ukrainecast covers the most important topics around the conflict and speaks to the r ...
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and ...
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The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
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Actionable marketing strategies and insights from the leaders steering the world's most influential brands.
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Fou ...
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Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
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Mind the Game is back for Season 3 — continuing to celebrate this beautiful game of basketball with two of the most hardworking and brilliant minds in the sport, LeBron James and 2X NBA MVP, Steve Nash. Season 3 carries forward the mission of exploring the X’s and O’s, breaking down game plays, strategy, and all the ways basketball continues to evolve into one of the most tactical sports on the planet. Mind the Game cuts through the clutter of highlight reels and hot takes to uncover the nua ...
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The Munk Debates podcast is an extension of the main stage events - in subject, speaker selection, tone and format. It will introduce the iconic brand - and its engaging debates about significant issues of our time. Audiences will hear strong and passionate arguments from both sides of an issue so they will have enough information to make up their own minds about where they stand.
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Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
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Bringing Together Local Businesses & Neighbors.
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Leadership, Brand Strategy & Transformation - Minter Dialogue
Evergreen Podcasts | Minter Dialogue
1640
With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! This show has had multiple awards and citations over the years, including the #2 Brand Strategy podcast worldwide by Feedspot in 2025 (#1 in the ...
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Becoming a Powerhouse Brand is the podcast for ambitious, soul-led women who are ready to step into their power, build a standout personal brand, and take up space as the leader they were born to be. Hosted by Jacquie Lawes, a Brand and Empowerment Mentor for Women and mum of three, this show is all about real talk on growing a business while juggling life, claiming your authority, and scaling in a way that feels fully aligned. With trailblazing guests sharing their journeys and strategies, ...
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Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with. The Intangible Brand is brought to you by Cline and TOKY. Say [email protected]
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Whether you're an entrepreneur, small business owner or business professional, this podcast provides you with immediate access to tools, tips and tactics to Build Your Brand, Optimize Relationships, Obtain More Leads, Secure Thought Leadership Space and Tap into New Markets. Each episode is dedicated to relevant topics to help listeners B.O.O.S.T.® their business success!
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Building a Clear Authentic Brand is a practical, faith-led business podcast for Christian small business owners who want clarity and alignment in their business. Hosted by Amy Dardis, brand strategist and co-founder of Clear Authentic Brands, the show explores how people, purpose, and process come together to create brands people believe in. Episodes tackle practical business topics like hiring, retention, team alignment, and brand clarity. As well as the deeper battles we wrestle with as en ...
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On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.
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Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in y ...
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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
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I’m Claire Marshall — brand strategist, creative thinker, and host of Brand Mixology. This podcast is all about shaking up the rules of success and finding your own mix of what works. Each episode, I sit down with founders, creatives, and experts to explore the ingredients that go into building a brand - and a life - you actually want. You’ll hear real stories of growth and reinvention, alongside practical insights into strategy, psychology, identity, and innovation. We dig into what makes b ...
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10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
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Dawn Creative goes through all elements of branding, from the basics through to the real nitty-gritty. Each episode, we host a new guest, to speak about how different areas of branding have impacted their role, their business, and the projects they have worked on. We'll speak to MD's, marketing managers, creatives, and people across various businesses to get a variety of viewpoints on why branding, and all the elements within it, are so important.
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Stay StarryEyed is where visionary brand and business leaders go to stay creative and ready for what’s next. Each episode delivers real-world strategies, bold ideas, and new inspiration to help you move your brand and business forward faster. Hosted by Liz Seelye, founder of StarryEyed Strategy, you’ll hear candid conversations with some of the world’s most creative CMOs, founders, and innovators. Together, we reveal the insights, trends, and tools that turn brand potential into lasting impa ...
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Is CEO content building trust, or just embarrassing the brand? CEOs are posting more than ever. But not all visibility builds trust. In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe. Using real examples of executive backlash, this episode …
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Subscription Strategy ft. Rowena Scherer of eat2explore | EYB
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Rowena Scherer is the founder and CEO of eat2explore. They make it easy for kids and families to explore world cuisines and cultures with award-winning experience-in-a-box cooking kits. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing br…
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Dancing Through Change: David Meerman Scott on Grateful Dead, Fandom, and Real Human Experience (MDE636)
47:32
47:32
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In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with B…
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Our Proven Strategies for Posting Content Online
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In this episode of the BIG Brand Ventures Podcast, Co-CEO @brandontadams and Brand Manager @leahleverich break down the strategies used over the past decade to build not only Brandon’s personal brand, but many others across the BBV portfolio. They also share how to post consistent content and use social media effectively as a CEO or founder. In thi…
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AI-Powered Business Strategy at Lightning Speed
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What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate strategy, positioning, and buyer demand at lightning speed, Kate’s career is all about turning bold…
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5 Proven Strategies to Grow Your Business on YouTube in 2026 | Ep. 76
21:54
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If I were starting YouTube from scratch, these are the five YouTube tactics I’d use to grow a solo online business. I’ll show you how to attract your ideal clients, turn your channel into a funnel, and keep your email list engaged. Discover the strategies that work—even if you don’t have a big team. Let’s make your business binge-worthy! ⭐️ Turn yo…
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How Kids Form Brand Trust: What Gen Alpha Teaches Us About Loyalty, Safety, and LEGO
15:49
15:49
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We talk a lot about brand trust, loyalty, and emotional connection — but what if those instincts form long before someone has buying power? In this episode of The Brand Atelier, Shayne Mackey sits down with three kids ages 9–13 to explore how brand perception actually begins. Through candid, unfiltered conversation, they reveal what makes a brand f…
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Friday Focus: Putin derails peace talks and Iranian protesters take to the streets
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Become a Munk Donor ($50 annually) to watch and listen to full episodes of Friday Focus with Janice Stein. Your donor membership comes with other great perks like access to the videos of our main stage debates and full length episodes of our weekly podcasts with Globe and Mail columnist Andrew Coyne. Rudyard and Janice open today's Friday Focus wit…
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In this powerful conversation, Claire sits down with clinical psychologist Dr MJ (Dr Barbara Morris-Jensen) to explore what it really takes to reconnect with yourself, find meaning and create change that lasts. Dr MJ shares her extraordinary story of navigating childhood trauma, loss, homelessness and single motherhood, ultimately rebuilding her li…
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In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators. We’re talking: Why “trying harder” is the wrong strategy How to make content creation feel almost automatic The tiny shifts that remove friction and eliminate burnout How consistency g…
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Welcome to the Elevate Your Brand podcast. I’m your host, Laurel Mintz, a reformed corporate MNA attorney and CEO of LA-based marketing agency, Elevate My Brand. We’ve elevated some of the world's biggest brands from Squishmellows, Geico, and Verizon, to innovative startups you haven’t even heard of…yet. I started this podcast for entrepreneurs and…
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31- Rhythms & Habits to Find Clarity in the Chaos
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It’s really easy to wake up one day and realize you’ve been living on autopilot. Busy. Reactive. Pulled in a hundred directions—but never really stopping to ask, “God, what do You want for my life… my marriage… my business?” In this episode, I share four simple rhythms that help me seek God’s will with less noise and more intention across life, mar…
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From Burnout to Balance And Making Yourself A Priority with Liz Moore
28:49
28:49
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As we approach the end of another year and start thinking about what goals we want to achieve going into 2026, this episode is a gentle but powerful invitation to pause, reflect and make your wellbeing a priority. I’m joined by the lovely Liz Moore, a former NHS doctor turned Wellbeing Strategist, for an honest conversation about breakdown, burnout…
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Patterns & Product Development ft. Ebony Brown of Flowing Creations | EYB
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Ebony Brown founded Flowing Creations to bring thoughtfully designed baby care essentials that are free of harmful chemicals and eco-friendly. Flowing Creations products are meticulously crafted for unmatched comfort, durability, and timeless elegance. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for…
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How different is the newest generation in the workforce, really? While stereotypes abound — some of them unfair — it’s important to understand what the young adults of Gen Z have in common and how they differ from Millennials, Gen X and Boomers. Tim Elmore is a leadership coach and author who says that this generation in particular craves connectio…
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A Message to Podcasters Ready for More: Why 2026 Is the Year to Go All In on Your Podcast
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Before you start planning out your next quarter of podcast content, I want you to pause. Take a deep breath. And remember that your podcast isn’t just a marketing task on your checklist—it’s a platform with the power to transform your business. In this episode, I’m reflecting on the courage it takes to podcast, the progress you’ve already made, and…
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Episode 23 | You’re not stuck because you’re incapable — you’re stuck because you’re carrying an old story into a new season. In this episode of BUILD IT, BABY!, Penelope Bent explores why our minds replay past experiences on a loop, how unprocessed stories quietly shape our decisions, and what it really takes to trust yourself again when you’re st…
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Inside Tino Reviews: How Martino Chiaviello Built His Own Breakthrough
1:21:59
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On this Season 1 finale of the Bald Ambition podcast, Mookie sits down with longtime friend and former colleague Martino “Tino Reviews” Chiaviello — a college professor, digital marketing pro, and most recently social media tech influencer who built a real audience the hard way: persistence, experiments, and a ridiculous amount of earbuds, keyboard…
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⏳ You Don’t Need More Time — You Need a Plan - 127
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In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why …
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Fear smothers hope. There are days when fear sits on your chest and tells you nothing will ever change. You can know all the “right” truths in your head and still feel swallowed by anxiety, doubt, and dread about your life, your business, and your future. This episode is for the moments when you can’t see a way out and you’re wondering if God reall…
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Why Employer Content Matters More Than Job Posts
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Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI sea…
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How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole
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What if the biggest sales opportunities you're missing could be unlocked simply by changing how you follow up? We're talking with Evelyn Oluwole today, AKA "The Follow-Up Queen," digging into the experiences that shaped her journey to leading major global accounts. Evelyn, who is the Senior Sales Director at WeTransfer, challenges the assumptions m…
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#273: Redefining leadership at the intersection of transformation & technology with Stephan Siegrist
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Live from LEAD-26 in Zurich. Stephan Siegrist is a professional alpinist. He says leadership means taking the lead when situations are uncomfortable. In mountaineering one person often needs the next rope length and must make small decisions by the centimetre and larger choices every half hour. Some choices are life threatening. On a recent Nepal e…
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In today’s episode, I explore a tension many leaders feel but rarely name: the pressure to perform leadership instead of inhabiting it. It starts with a moment in a boardroom—a senior executive freezing mid-sentence as she realizes the words coming out of her mouth aren’t hers at all. They’re borrowed. Polished. Safe. And completely disconnected fr…
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No Bread? Let them Eat [AI generated] Cake!
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We live in a moment where content is being produced faster than we can blink. But much of it feels a bit like junk food for the mind — easy to make, easy to consume, and ultimately… not very nourishing. The kind of thing that fills the feed but leaves you strangely unsatisfied, as if you’ve eaten an entire bag of digital empty calories. Together wi…
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Recording & Editing Tips Every Creator Should Know In this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators. What you’ll learn: Why the first 2–3 seconds of your video matter more than you think How tightening clips instantly improves engagement When to us…
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Friday Focus: the people and events that changed the world in 2025
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In the last Friday Focus of 2025 Rudyard and Janice share their picks on the biggest newsmakers and events of the year and offer some geopolitical predictions for 2026 that could shake up an already volatile period.By Munk Foundation / iHeartRadio
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What I Saw This Year Inside Generational Businesses
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In this solo wrap-up of Building Unbreakable Brands, Meghan Lynch shares the two forces that quietly shaped every room she entered this year: identity and intention. From farm offices to boardrooms, generational businesses faced growing pressure, but those that navigated change with clarity weren’t the ones pushing hardest. They were the ones willi…
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Vision Is Not a Goal: How Enduring Brands Set Direction Without Chasing Metrics
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As the year comes to a close, everyone is vision casting — setting intentions, choosing a word for the year, building Pinterest boards for the life they want next. But very few people do this for their brand. And yet, your brand is the very thing that determines whether those dreams ever become sustainable. In this episode of The Brand Atelier, Sha…
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#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale
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Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped shape how modern supplement brands navigate regulatio…
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There’s lots of news from Moscow where a Russian general died on Monday morning after an explosive device planted under his car was detonated. He is the third military official to be killed in such an attack this year alone, with authorities pointing the finger at Ukraine's intelligence services. Also, Vladimir Putin said in his end-of-year press c…
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What Leaders Can Learn from a Formula 1 Turnaround
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What does it take to rebuild a legendary brand, lead through failure, and win on the world’s most competitive stage? Zac Brown, CEO of McLaren Racing, which competes in Formula 1 racing, explains how he helped guide the company through a rough chapter of its history, powering through financial strain and declining performance to change the company …
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As we wrap up the year, I just want to wish you a joyful and restful holiday season. I hope you find time to unplug, be present with your loved ones, and celebrate every win—big or small—from this past year. We're taking a short break, but I’ll see you in 2026 as we dive into a brand new year of creativity, growth, and incredible podcasting. And if…
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Episode 22 | What makes a leader worth following — not just when things are easy, but when decisions are hard and direction matters most? In this episode, Penelope sits down with David Roth, VP Sales, Cybersecurity Expert, Go to Market Specialist and a seasoned leader in the cybersecurity industry, to unpack what real leadership actually looks like…
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Broken Streaks, Broken Records and How The MVP Got Even Better
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Welcome to another episode of Mind the Game with LeBron James and Steve Nash. In this episode, LeBron reflects on his incredible streak of scoring 10 points or more and how the streak was broken in poetic fashion. He also talks about all the records he’s broken over the years and the records he’s still chasing and Steve Nash shares an amazing story…
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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
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"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate that risk?" Agility requires more than just speed; it…
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Meet the team behind Amazon's ad strategy
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We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still trying to better understand. I'm joined by Chris Marchegiani, Head of Brand Planning Insights and Cr…
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There’s a part of me that loves predictable: steady income, familiar routines, full calendar, known faces. But what happens when the life that looks “safe” on the outside is quietly suffocating your soul—and God loves you enough to pull you out of it? In this episode, I share how God led me out of a job, a church, a town, and a life I’d known for 2…
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🔥 One Word That Shapes Your Next Level - 126
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12:14
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In this episode of the Brand Up Podcast, we explore a simple but powerful exercise: choosing one word that reflects who you are right now—and who you’re becoming next. What starts as a group discussion turns into a real conversation about resilience, ambition, creativity, discomfort, and growth. You’ll hear personal stories about starting over in n…
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Creativity, Marketing Effectiveness and the Cost of Short-Termism: Effie Awards Trends
11:43
11:43
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Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series, this conversation with Gillian Rightford, Effie Awards South Africa Lead and ACA Executive Director, revisits the long-term cost of short-term thinking, now viewed t…
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Using Content Creation for a Career Transition
45:42
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Most people go quiet during a career transition. Laci McKinney did the opposite. In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a du…
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What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark’s a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands …
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Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly
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What if the key to closing more sales lies in understanding body language and reading the room effectively? Kevin Kelly, an international keynote speaker and author, takes us through his Three A's framework (awareness, attention, and action) in this episode. We explore the secrets to forming genuine connections with clients, where likability and tr…
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#272: Different Beats Better: Branding That Sells Without Selling with David Brier
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Hear branding advice that shifts focus from "better" to "different." David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and shares real cases: a failed Jaguar rebrand and a successful Napa Fresh relaunch. Learn practical steps and imagination tools. About David Brier David Brier, known…
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Why I'm Excited about YOUTUBE for 2026 | Ep. 77
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Curious how creators grew their YouTube channels in 2025? In this episode, I highlight the strategies, series, and mindset shifts that made a difference for real people inside Video Brand Academy. From understanding analytics to building a video funnel, you’ll hear what actually works—and what to focus on in 2026. Ready to build your own YouTube st…
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#41 What Can Government Learn from Business? A Conversation with Bill Carlson
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In this episode, Nicole Alicea sits down with Tampa City Councilmember and Tucker Hall president Bill Carlson to explore the lessons government can draw from the business world. They discuss the importance of mentorship, the differences in financial management between the two sectors, the adversarial nature of politics, and the significance of rela…
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