Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to The Transaction
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Sales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14
Manage episode 425802863 series 3556097
Content provided by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise buyers are adapting to new technologies and the vital role of data in driving sales and marketing strategies. Tune in for a deep dive into the future of sales tech and actionable advice on staying ahead in the competitive business world.
Takeaways:
• Sales tech vendors often overwhelm enterprise buyers with advanced features, neglecting the basic functionalities buyers need.
• Microsoft’s Copilot and similar AI solutions are set to disrupt high-cost vendors by integrating essential features into everyday applications.
• Achieving desired outcomes within six clicks is crucial for user adoption and success.
• The difference between fast innovation (incremental improvements) and disruptive innovation (game-changing advancements) is vital for understanding market dynamics.
• CIOs are increasingly repatriating data to on-premises to maintain control and leverage AI internally.
• Warehouse-native applications will be essential as customers demand direct access to their data.
• Signal-based selling focuses on actionable insights rather than just data analytics, driving more effective sales processes.
• Consolidation of marketing and sales operations into pod structures can significantly improve efficiency and results.
Chapters:
• 02:00 Icebreaker and Spirit Animals Discussion
• 05:00 Welcoming Alastair Woolcock
• 07:00 Enterprise Buyers vs. Sales Tech Vendors
• 12:30 Impact of AI and Generative AI in Sales Tech
• 17:00 Importance of User Experience in Sales Tech
• 20:00 Fast Innovation vs. Disruptive Innovation
• 25:00 Data Ownership and Repatriation Trends
• 30:00 Warehouse Native Applications and Data Access
• 35:00 Signal-Based Selling Explained
• 40:00 Consolidation and Operational Integration
• 45:00 Lessons from B2C E-commerce for B2B Companies
• 55:00 Outro and Final Thoughts
Quote of the Show:
“Signals to me are about the action, not about the insight.” - Alastair Woolcock
Connect with Alastair Woolcock:
• LinkedIn: Alastair Woolcock
Shoutouts:
• Brent Adamson: For insights on pod structures.
• Dave Gerhart: For the book “Founder Brand.”
• Lars Van Dam: For research on user experience and market performance.
Sponsor:
Ringmaster Conversational Marketing - The Transaction is sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at ringmaster.com.
Follow the Show:
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
- The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/
- The Transaction Website: https://thetransactionpod.com/
- Substack: https://thetransaction.substack.com/
Ways to Tune In:
58 episodes
Share
Manage episode 425802863 series 3556097
Content provided by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Amundson & Craig Rosenberg | Hosts of The Transaction, Craig Rosenberg, Matt Amundson | B2B Sales, and Marketing Experts - Hosts of The Transaction or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise buyers are adapting to new technologies and the vital role of data in driving sales and marketing strategies. Tune in for a deep dive into the future of sales tech and actionable advice on staying ahead in the competitive business world.
Takeaways:
• Sales tech vendors often overwhelm enterprise buyers with advanced features, neglecting the basic functionalities buyers need.
• Microsoft’s Copilot and similar AI solutions are set to disrupt high-cost vendors by integrating essential features into everyday applications.
• Achieving desired outcomes within six clicks is crucial for user adoption and success.
• The difference between fast innovation (incremental improvements) and disruptive innovation (game-changing advancements) is vital for understanding market dynamics.
• CIOs are increasingly repatriating data to on-premises to maintain control and leverage AI internally.
• Warehouse-native applications will be essential as customers demand direct access to their data.
• Signal-based selling focuses on actionable insights rather than just data analytics, driving more effective sales processes.
• Consolidation of marketing and sales operations into pod structures can significantly improve efficiency and results.
Chapters:
• 02:00 Icebreaker and Spirit Animals Discussion
• 05:00 Welcoming Alastair Woolcock
• 07:00 Enterprise Buyers vs. Sales Tech Vendors
• 12:30 Impact of AI and Generative AI in Sales Tech
• 17:00 Importance of User Experience in Sales Tech
• 20:00 Fast Innovation vs. Disruptive Innovation
• 25:00 Data Ownership and Repatriation Trends
• 30:00 Warehouse Native Applications and Data Access
• 35:00 Signal-Based Selling Explained
• 40:00 Consolidation and Operational Integration
• 45:00 Lessons from B2C E-commerce for B2B Companies
• 55:00 Outro and Final Thoughts
Quote of the Show:
“Signals to me are about the action, not about the insight.” - Alastair Woolcock
Connect with Alastair Woolcock:
• LinkedIn: Alastair Woolcock
Shoutouts:
• Brent Adamson: For insights on pod structures.
• Dave Gerhart: For the book “Founder Brand.”
• Lars Van Dam: For research on user experience and market performance.
Sponsor:
Ringmaster Conversational Marketing - The Transaction is sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at ringmaster.com.
Follow the Show:
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/
- The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/
- The Transaction Website: https://thetransactionpod.com/
- Substack: https://thetransaction.substack.com/
Ways to Tune In:
58 episodes
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Similar to The Transaction
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman. If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show note ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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