Best Craig Rosenberg Podcasts (2025)

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Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg 41:49

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22d ago41:49

41:49

Craig Rosenberg from Scale Venture Partners reveals why AI is forcing a complete reinvention of go-to-market strategies. Learn how founders are rebuilding sales processes from scratch and why traditional GTM playbooks are now obsolete. Discover the revolutionary changes happening in buyer behavior, sales roles, and revenue efficiency. Jump into the…

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Unlocking AI’s Real Impact in Marketing ft Craig Rosenberg | Hard Corps Marketing Show | Ep 453 54:20

29d ago54:20

54:20

How can AI drive real impact in your marketing and sales teams beyond just ROI? In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies…

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CTM Takeover Episode: Alan Gonsenhauser - Customer Experience, Indispensable Tactics & AI's Role 44:49

8h ago44:49

44:49

How can marketing leaders shift from tactical execution to strategic business alignment? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO ad…

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AI-Native Selling: From Consumption Pricing to Agent-Powered GTM with Zach Lawryk 41:47

16h ago41:47

41:47

OpenAI’s Zach Lawryk reveals how AI is fundamentally transforming go-to-market strategies, from AI-native selling methodologies to the future of consumption pricing. Learn why intelligence has become a commodity and how agent-powered workflows will reshape sales teams. Jump into the conversation: (00:00) Welcome to the episode (05:16) The AI “aha m…

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Unlocking Marketing Success Through Connection ft Lina Tonk | Hard Corps Marketing Show | Ep 457 53:18

1d ago53:18

53:18

How can customer connection transform your marketing strategy and drive authentic growth? In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies t…

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Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67 55:18

7d ago55:18

55:18

The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t recognize a real ABM strategy if one came up and slapped them in the face with a stack of direct mailers. Davis Potter is the CEO & Co-Founder of ForgeX, a research and advisory firm that helps B2B comp…

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CTM Takeover Episode - Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand 47:04

7d ago47:04

47:04

How can B2B marketers succeed when every deal involves 11 or more stakeholders? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept o…

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Creating a Growth Engine via Buyer-Centric GTM and LinkedIn with Gal Aga 41:31

7d ago41:31

41:31

Aligned CEO Gal Aga reveals how buyer-centric sales and LinkedIn founder branding drove 4X growth. Learn why transactional sales is dead and how to build authentic content that generates real business results. Jump into the conversation: (00:00) Welcome to the Episode (02:47) From sales rep to founder journey (06:12) The 440K deal that changed ever…

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Redefining Entry-Level Sales ft Gabe Lullo | Hard Corps Marketing Show | Ep 456 40:10

8d ago40:10

40:10

What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection sti…

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CTM Takeover Episode - Paul Jones: Scaling Client Relationships Through Community 41:30

14d ago41:30

41:30

What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul…

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Designing Customer-Centric GTM Strategies with Lexi Bohonnon 32:45

14d ago32:45

32:45

James Kaikis speaks with Lexi Bohonnon, Chief Revenue Officer at Roam, about how a solutions mindset in leadership drives business impact. Lexi shares her journey from solutions engineering to senior leadership, emphasizing how solutions-oriented professionals are reshaping GTM strategies. She discusses the value of aligning teams, breaking silos, …

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Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455 47:09

15d ago47:09

47:09

How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling…

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CTM Takeover Episode: Generative Engine Optimization Master Class ft Al Sargent 46:29

21d ago46:29

46:29

How can marketers stay discoverable as AI reshapes the search landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evo…

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Avoid Distraction, Drive Real Growth ft Brendan Leonard | Hard Corps Marketing Show | Ep 454 48:00

22d ago48:00

48:00

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world? In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep…

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The Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66 1:00:21

24d ago1:00:21

1:00:21

Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rachel was VP of Product and Technical Marketing at Chronosphere and a Forrester industry analyst turned…

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CTM Takeover Episode: Why B2B Go-To-Market Is A Team Sport! ft Cole Field 38:30

28d ago38:30

38:30

What does it take to master B2B marketing with empathy and precision? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown o…

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Back to Basics: Why GTM Fundamentals Beat the Latest Trends with Bart Fanelli 41:06

29d ago41:06

41:06

Bart Fanelli shares how operational discipline and Go-To-Market fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies. Jump into the conversation: (00:00) Welcome to the Episode (02:19) Hyperscale journey: Growth …

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CTM Takeover Episode: The Power of Observation in the Era of AI ft Megan Ward 48:44

1M ago48:44

48:44

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360F…

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GTM Engineering, RevOps, and the AI-Savvy Chief Revenue Officer with Jordan Crawford 39:44

1M ago39:44

39:44

Jordan Crawford explains go-to-market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of CRO roles in the AI era. Jump into the conversation: (00:00) Welcome to the Episode (06:16) What is go-to-market engineering? (10:29) GTM engineering vs. RevOps …

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Ditch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452 43:23

1M ago43:23

43:23

How can aligning your marketing strategy with business goals transform your impact and career trajectory? In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real wor…

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CTM Takeover Episode: Mind-Saving Hacks to Align Marketing and Sales ft Bronson Cordle 48:35

1M ago48:35

48:35

How can simplifying your goals and aligning with sales transform your marketing success? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thought…

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Marketing Is Hard Work, Not Magic ft Laura Luckman-Kelber | Hard Corps Marketing Show | Ep 451 35:28

1M ago35:28

35:28

Is Your Marketing Strategy Built on Magic or Business Fundamentals? In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment …

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Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65 57:18

1M ago57:18

57:18

Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity f…

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CTM Takeover Episode: Crossing The Digital Divide ft Josh Cherfoli 46:57

2M ago46:57

46:57

How can understanding your audience and building purpose-driven brands elevate your marketing results? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation G…

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Create Content that Counts ft Jessica Nickerson & Andy Pondillo | Hard Corps Marketing Show | Ep 450 46:14

2M ago46:14

46:14

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection? In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to m…

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CTM Takeover Episode: The 3 Pillars of Degenerative AI ft Ron Close 46:24

2M ago46:24

46:24

How can both empathy and distilled communication reshape your marketing strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manuf…

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Solving the Go-To-Market Skills Crisis in B2B Sales with Chris Orlob, CEO of pclub - Ep 64 50:52

2M ago50:52

50:52

B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder. Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, the #1 Skill Transformation Platform for Revenue Teams. Chris joins Co-Hosts Matt Amundson and Craig…

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Old-School Tactics Drive Modern Marketing Wins ft. Aaron Welch | Hard Corps Marketing Show | Ep 449 48:11

2M ago48:11

48:11

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success? In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insight…

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CTM Takeover Episode: Speak Your Customer’s Language With These 2 Steps ft KB Burdette 42:56

2M ago42:56

42:56

How can deep audience research transform your marketing effectiveness? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target C…

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Rethinking Marketing for Real Revenue ft. Karthiga Ratnam | Hard Corps Marketing Show | Ep 448 44:29

2M ago44:29

44:29

Is your marketing driving real revenue or just making noise? In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking arou…

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10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63 53:02

2M ago53:02

53:02

The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market. This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers…

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CTM Takeover Episode: Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton 34:17

2M ago34:17

34:17

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique jou…

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Don’t Be the Podcast Everyone SKIPS ft Ollie Whitfield | Hard Corps Marketing Show | Ep 447 48:06

2M ago48:06

48:06

Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podca…

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How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62 52:50

3M ago52:50

52:50

80% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more. We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of …

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CTM Takeover Episode: Building Relationships at Scale ft James Furbush 50:47

3M ago50:47

50:47

How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his in…

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MEANINGFUL Qualified Leads ft Melissa McCready | Hard Corps Marketing Show | Ep 446 47:09

3M ago47:09

47:09

Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field. Melissa u…

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The Death of the Traditional GTM Playbook with Brett Queener 36:30

3M ago36:30

36:30

Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional go-to-market strategies are dead and how AI agents are creating the biggest opportunity for solutions professionals in decades. As Managing Director at Bonfire Ventures, Brett shares insights from both building the first SaaS playbook and now investing in the…

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Building B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61 57:05

3M ago57:05

57:05

Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no. Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making …

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You’re Getting Marketing Ops ALL WRONG ft Mike Rizzo | Hard Corps Marketing Show | Ep 445 55:02

3M ago55:02

55:02

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mik…

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Curiosity Eats Hustle for Breakfast ft Dave Rubinstein | Hard Corps Marketing Show | Ep 444 48:04

3M ago48:04

48:04

How can founders avoid sabotaging their own sales pipeline? In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing …

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AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60 59:51

3M ago59:51

59:51

What if cold calling isn’t dead—but everything we know about it is? From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B sell…

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Can Community SAVE the Connection CRISIS ft Dolores Hirschmann | Hard Corps Marketing Show | Ep 443 51:23

3M ago51:23

51:23

How can trust-first marketing and clarity-driven communication lead to stronger business growth? In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-b…

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Explosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2 6:15

3M ago6:15

6:15

In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cur…

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Level Up Your Ops or GET LEFT BEHIND ft Danielle Balestra | Hard Corps Marketing Show | Ep 442 41:04

4M ago41:04

41:04

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares …

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Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59 52:30

4M ago52:30

52:30

Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest… Jake Dunlap is truly a thought leader on using AI in B2B go-to-market str…

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What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1 5:31

4M ago5:31

5:31

1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am le…

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GAME-CHANGING Strategies for the New SEO ft Kerry Pearce | Hard Corps Marketing Show | Ep 441 32:44

4M ago32:44

32:44

How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt t…

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The Dark Side of Dark Patterns ft Jeff White | Hard Corps Marketing Show | Ep 440 39:51

4M ago39:51

39:51

What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s m…

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AI Can’t Save Your Strategy but YOU Still Can ft Ardath Albee | Hard Corps Marketing Show | Ep 439 46:16

4M ago46:16

46:16

Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation o…

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Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058 47:02

4M ago47:02

47:02

Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014. Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detou…