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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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Welcome to The Screenwriting Life, a podcast where Oscar-nominated writer Meg LeFauve and Emmy-nominated writer Lorien McKenna discuss not only the craft and business of Screenwriting, but also the emotional life: the ups and downs of being a creative, to remind you that you are not alone and to keep writing.
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John August and Craig Mazin - hosts of the legendary Scriptnotes podcast - join us for a wide-ranging conversation inspired by their new book, Scriptnotes: A Book About Screenwriting and Things That Are Interesting to Screenwriters. We talk about why rigid structure can miss the point, how theme emerges from character, what fear and denial really l…
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In this episode, THE NAKED GUN writers Doug Mand and Dan Gregor take us inside the making of one of the boldest studio comedies in years. They break down how they approached structure in a spoof film, why emotional arcs matter just as much as jokes, and how committing fully to the stupidest ideas can sometimes be the smartest choice. Doug and Dan t…
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This week we’re celebrating one of our favorite genres: holiday movies! Screenwriter Maggie Lane (HOTEL FOR THE HOLIDAYS) and producer Eric Jarboe (FALLING FOR CHRISTMAS, THE PRINCESS SWITCH) join us to pull back the curtain on how Christmas films are conceived, pitched, developed, budgeted, and shot - sometimes in as little as 13 days. We dig into…
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If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one. Joining the show are the Metrics Brothers, Ray Rike and Dave Kellogg! Ray is the Founder & Chief Evangelism Officer of Benchmarkit, Host of Metrics That Measure Up, a Founding Member of the SaaS Metrics Standards Board,…
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In this episode, JOHN WICK creator Derek Kolstad joins us to break down how he crafts character-driven action on the page. Derek shares how he thinks about tone, rhythm, and world-building, why action is an extension of the hero’s journey, and the psychological tricks he uses to survive rewrites. We also dig into his collaborations with actors like…
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In Part 2 of our conversation with counselor and healer Madaline Blau, we move from understanding imposter syndrome to learning how to work with it in the body. Madaline guides us through grounding practices and shares a powerful 10-minute guided visualization designed to help you return to your truth, your courage, and the deeper steadiness beneat…
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In Part 1 of our deep dive into imposter syndrome, counselor and healer Madaline Blau helps us understand where creative insecurity really comes from - and why so many writers feel stuck between confidence and collapse. We unpack instinct, how insight shapes character and story, and the early experiences that form our creative identity. This episod…
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With so much attention within the go-to-market world paid to marketing and sales, account management, which is arguably just as important, rarely gets its due. Alex Raymond is the Founder of AMplify and Host of the Account Management Secrets podcast. Alex joins co-hosts Matt Amundson and Craig Rosenberg for the first major discussion on the podcast…
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Melissa Rosenberg - creator of JESSICA JONES, head writer of DEXTER, and screenwriter of the TWILIGHT films - joins Lorien to talk about what it takes to stay grounded as a storyteller. From building creative communities to rediscovering her artistic voice after decades in Hollywood, Melissa reflects on the evolving balance between ambition, authen…
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Jenny Han - creator, showrunner, and bestselling author of THE SUMMER I TURNED PRETTY - joins Lorien to talk about the art of writing love, longing, and growing up. From balancing fandom expectations to crafting authentic emotion, Jenny shares how she translates deeply personal themes to the screen, keeps romantic tension alive over multiple season…
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The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI still fictitious pulp? Here to help illuminate and elucidate the role of AI agents is Gabe Larsen, the Chief Revenue Officer at Signals and the former Chief Marketing Officer of Kustomer. Gabe joins co…
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With Halloween around the corner, we’re revisiting one of our favorite spooky episodes. Join us for a conversation with the team behind Hulu’s CARVED — director and co-writer Justin Harding, co-writer Cheryl Meyer, and star Peyton Elizabeth Lee — as they share how they brought their campy slasher film to life and what it takes to write really great…
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So you want to be a screenwriter… now what? In a rebroadcast of one of our most popular episodes, we dig into the essential questions every writer should ask before jumping into a draft — questions that are just as valuable for seasoned pros as they are for those starting out. --- Looking for more support on your writing journey? Join Meg and Lorie…
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The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t recognize a real ABM strategy if one came up and slapped them in the face with a stack of direct mailers. Davis Potter is the CEO & Co-Founder of ForgeX, a research and advisory firm that helps B2B comp…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so With the Austin Film Festival coming up next week, we’re revisiting one of our favorite episodes to help everyone attending get ready to share their stories! --- The Austin Film Festival is known for many things — but few are as legendary as its annual 90-Second Pitch Competition, where writers hav…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so Meg was already a fan of Jeff Hiller from his Emmy-winning performance in SOMEBODY SOMEWHERE, but after listening to his moving and hilarious memoir Actress of a Certain Age, she fell completely in love with his honesty, humor, and heart. She knew she had to have him on the show — and we were deepl…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so This week, we’re joined by Maggie Kang and Chris Appelhans, the writer-directors of KPOP DEMON HUNTERS, to unpack the craft behind one of the year's biggest movies. From finding the emotional core of their story to shaping "Golden" into a late-breaking "I Want" song, Maggie and Chris share how they…
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Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rachel was VP of Product and Technical Marketing at Chronosphere and a Forrester industry analyst turned…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so We’re thrilled to welcome Oscar-winner Akiva Goldsman for a masterclass on making writing sustainable. For Akiva, the real “tragedy” is living in the anxious space between drafts. His cure? Treat writing like a job: set hours, clock out, and commit to the work. Akiva unpacks his process – why a fir…
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Check out our premium TSL WORKSHOPS program here: https://tslworkshops.circle.so STORY ENGINE. Two words we so often dread, but let's be honest: the engine of your story is what POWERS your movie. It's make, or break. And today, we break down eight elements to test whether or not you are on your way to a feature film story engine that will take you…
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What does it take to make a celebrity-free, microbudget feature and premiere at one of the most competitive festivals in the world? Filmmaker and No Film School podcast host GG Hawkins joins Jeff to share how she turned a family house in Panama, a tiny team, and a three-month timeline into I REALLY LOVE MY HUSBAND, a breakout SXSW premiere with no …
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Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity f…
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Join TSL Workshops: https://tslworkshops.circle.so In this episode, Meg sits down with writer, actor, and filmmaker Eva Victor to discuss their debut feature, SORRY, BABY — a darkly funny, deeply personal story about friendship, trauma, and hope. They dig into how to make a personal story feel truly cinematic, both in the writing process and on set…
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B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder. Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, the #1 Skill Transformation Platform for Revenue Teams. Chris joins Co-Hosts Matt Amundson and Craig…
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Join TSL Workshops: tslworkshops.circle.so Every writer dreams of getting their script into the right hands — but what actually makes a producer want to fight for your project? This week, Jeff sits down with powerhouse indie producer Julie Waters (Watermark Media), fresh off producing OH, HI! — one of the few films sold at Sundance this year and no…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so In this episode, Meg and Lorien sit down with Kaz Firpo (Marvel’s ETERNALS, RUIN) to talk about the timeless craft lessons that make a great screenplay. From writing scenes that still land without sound, to creating emotional clarity on the page, Kaz shares why subtext is the secret engine of great…
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The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market. This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers…
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Join TSL Workshops: https://tslworkshops.circle.so In this episode, Meg and Lorien dive into a messy, magical stage of screenwriting: the barf draft — your first unfiltered pass at a script. They share how to tackle chaos on the page, whether your draft is too long, too short, tonally inconsistent (hello, surprise aliens!), or just plain confusing.…
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80% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more. We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of …
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Join TSL Workshops: https://tslworkshops.circle.so Costume designer turned writer/director Courtney Hoffman has worked on some truly iconic films (THE HATEFUL EIGHT, BABY DRIVER) and beloved indies (CAPTAIN FANTASTIC, THE BOY NEXT DOOR). These experiences have profoundly shaped how she approaches storytelling, especially now that she’s writing and …
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Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no. Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making …
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Join TSL Workshops: https://tslworkshops.circle.so Apple TV+’s THE STUDIO is both a razor-sharp satire and a surprisingly heartfelt love letter to Hollywood — born out of Seth Rogen’s own frustrations and empathy for studio executives. For co-creator Frida Perez, the show explores the spectrum between art and commerce, a balance that serves as a gu…
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Join TSL Workshops: ⁠https://tslworkshops.circle.so⁠ In part two of this incredible conversation, literary managers Daniela Gonzalez (Good Fear Content) and Garrett Greer (Haven Entertainment) join us to unpack what “breaking in” looks like today. How do writers getting their second staffing job, what are some red flags we should avoid when repped,…
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What if cold calling isn’t dead—but everything we know about it is? From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B sell…
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Join TSL Workshops: https://tslworkshops.circle.so In part one of a two-part conversation, literary managers Daniela Gonzalez (Good Fear Content) and Garrett Greer (Haven Entertainment) join us to unpack what “breaking in” looks like today. Even as the industry pulls back and fewer projects are greenlit, getting repped isn’t out of reach. In some w…
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In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cur…
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Join TSL Workshops: https://tslworkshops.circle.so How do you turn a real-life moment into a movie — without studio backing or a big festival launch? Jeff talks with The Bragg Brothers about making PINBALL: THE MAN WHO SAVED THE GAME, an indie biopic about GQ journalist Roger Sharpe, who helped overturn New York’s ban on pinball in 1976. They share…
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Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest… Jake Dunlap is truly a thought leader on using AI in B2B go-to-market str…
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1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am le…
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This week, we’re spotlighting two incredible TV writers whose journeys were meaningfully shaped by the Austin Film Festival. Sylvia Batey Alcalá (A MAN ON THE INSIDE, PRIMO) and Mac Smullen (SOUVENIR, ALASKA) share how AFF helped get their names out there —building momentum, sparking connections, and opening doors that had long felt closed. But a f…
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In this episode, Meg gets real about where she’s at in her writing process — the doubts, the stalls, and the honest truth of feeling stuck. We answer listener questions about momentum, mindset, and the tough question of when it’s time to move on from a project that just isn’t working. Whether you're in a rut or wrestling with a story that won’t coo…
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Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014. Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detou…
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Fresh off the massive critical and commercial success of FINAL DESTINATION: BLOODLINES, friend of the show Sheila Hanahan Taylor is back to share the ins and outs of producing a studio movie. What can writers do to develop a good relationship with a producer? How does a producer serve both the studio's voice and the writer's voice? On today's episo…
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That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help th…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so This week, we’re joined by Kim Rosenstock (DYING FOR SEX) to explore how a complicated protagonist with a simple goal drives interesting, rich, and emotionally resonant storytelling. Through the lens of her deeply personal and genre-blending show, which she co-created with Liz Meriwether, Kim share…
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JOIN TSL WORKSHOPS: https://tslworkshops.circle.so What’s it like to collaborate creatively with your spouse — and still want to have dinner together after? This week, we’re joined by Joe Forte, screenwriter (Firewall) and longtime writing partner (and husband!) of Meg LeFauve. We talk candidly about the unique dynamics of working with your life pa…
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Join TSL Workshops: https://tslworkshops.circle.so When you’re pitching — whether it’s on studio IP or your own original idea — what sets you apart is your take. But what does that actually mean? This week, Jac Schaeffer (WandaVision, Agatha All Along) breaks it down. For Jac, a great take starts with the emotional core — “what is the deep down” th…
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B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game… Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security, and one of the best B2B marketing leaders in SaaS, …
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In this special roundtable, we’re joined by three working screenwriters — Nic Curcio, Kristen Tepper, and Julia Yorks — who have each built successful writing careers while also growing authentic, engaged followings online. We talk candidly about the growing pressure for writers to maintain a social media presence. From expanding your network to at…
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AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to have on the show to help us put into practice what otherwise could seem like technological mumbo, and or jumbo. That man’s name is Jordan Crawford, the F…
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