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Marketing Experts Hosts Of The Transaction Podcasts

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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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At the heart of hospitality lies a simple truth: to care for our guests, we must first care for our teams, who support us and ourselves. "Take Care" explores this interconnected circle of service that defines our industry. Each episode delves into the psychology of hospitality—how authentic care creates meaningful connections that elevate service beyond transactions to transformative experiences. We examine the delicate balance between professional growth and personal well-being, helping ind ...
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The CRE Exchange is your go-to podcast for all matters of commercial real estate. It hosts cutting-edge conversations with industry experts that offer CRE professionals timely insight into market behaviors and analysis to discover new opportunities and better manage risks and costs. We discuss Commercial Real Estate, Property Valuations, Real Estate Analytics, and Property Tax. Whether you buy or build, assist or advise, if you are a key stakeholder in the CRE space, this show is for you.
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Selling (or buying) a restaurant or bar is no small feat. It's a complex and lengthy journey filled with many hurdles and deal-killers along the way. Restaurant Deal Making EXPOSED! is a masterclass in the navigation of these restaurant transactions, helping buyers and sellers to prepare for the good, the bad, and the ugly that comes with them. Whether you're looking to sell your lifelong business for top dollar or are on the hunt for the perfect restaurant or bar to call your own, this podc ...
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Welcome to the Best Places to Lead show with your host, Jerry Macnamara,Every company - every organization - has the potential to be great. What Jerry has learned over the last twenty-five years is that leaders hold the key to unlocking a company’s potential - or shackling it to mundane mediocrity. On this show, we will bring together CEOs and business experts to help fill in the gaps of what great leaders do differently to unlock that potential. If you’re a B2B business owner looking to bui ...
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Zero Limits: Business Growth Secrets

Steve Little and Melinda Wittstock

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What would it mean to your business to unlock the mysteries of maximizing value and growth for your company? Subscribe now to Zero Limits: Business Growth Secrets podcast to learn the 24 value drivers essential for increasing the value and potential exit multiple of your business. Whether you're raising capital or contemplating an exit strategy, this podcast is a treasure trove of actionable insights designed to reduce risk, enhance opportunity, and pave the way for a successful wealth creat ...
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In this episode of the 'Take Care' podcast, we explore how authentic care within the hospitality industry creates meaningful connections and exceptional service. Industry leaders share insights on the importance of self-care for effective team management and guest satisfaction. Josh discusses quick learning through direct feedback, career growth ex…
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Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014. Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detou…
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With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests. But according to Ji Heon Kim, Valnet’s head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves. Maybe a …
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What does your restaurant’s bookkeeping say about its true value? Many owners load up their books with expenses to reduce taxes, but this can obscure the actual market value of the business, especially when it’s time to sell. In this episode, we welcome back restaurant accounting expert Dan Engel, who discusses the trade-off between tax savings and…
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PwC’s Tim Bodner joins us to explore how commercial real estate firms are navigating today’s volatility and laying the groundwork for a long-term recovery. We discuss the move toward strategic consolidation, the rise of real assets as a unified investment class, and the technologies driving change in operations and asset selection. Tune in for an e…
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That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help th…
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Every quarter we take a close look at a sample of REIT earnings calls across key property sectors, including industrial, office, retail, multifamily, data centers, and healthcare. We drill into how each segment is performing in the face of macroeconomic pressures, emerging opportunities, and evolving investor expectations. Listen in to this episode…
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In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about Barefoot’s bold move to become the official wine sponsor of the NFL.By Damian Fowler, Ilyse Liffreing, Amy Lund
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In this episode, Josh explores the evolution of the hospitality industry from ancient times to modern-day, emphasizing how hotels have continually adapted to meet the changing needs of travelers. It delves into the importance of creating spaces where guests feel safe, seen, and comfortable, using personal anecdotes to illustrate the advancements in…
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What determines the true value of your restaurant? You might have a valuation from your CPA, but does that number reflect what your business would actually sell for in today’s market? In this episode, we dive into the difference between accounting-based valuations and market-based valuations, and why understanding the true market value is key when …
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We dig into the Fed’s recent meeting minutes, Q1 GDP revisions, consumer confidence trends, and the latest FDIC banking data. From inflation signals and trade tensions to CRE lending slowdowns and cooling construction activity, the episode connects the dots between the broader economy and the decisions facing market participants in 2025. Whether yo…
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In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it’s now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (F…
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What do 33,000+ CRE transactions tell us about the Q1 2025 market? Cole Perry and Omar Eltorai walk through Altus Group’s Q1 2025 US CRE Investment and Transactions Quarterly report providing analysis of the numbers sector by sector and highlighting trends worth watching. From tentative recovery signs for office and multifamily to regional variatio…
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In this episode Josh explores how genuine care can forge meaningful connections that revolutionize service. He discusses the ancient roots of hospitality, highlighting the mutual exchange of vulnerability between guest and host. Featuring insights from industry leaders and historical references like Homer's Odyssey, we examine the importance of emp…
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B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game… Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security, and one of the best B2B marketing leaders in SaaS, …
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Marc Hershberg, Managing Partner and CEO at Topaz Capital, joins us to unpack the real story behind Florida’s multifamily market. While headlines tend to spotlight Florida’s coastal glamour, Marc takes us beyond the beach by highlighting why inland markets, workforce housing, and Class B assets are where the smart money is headed. We discuss the st…
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What do you need to know before buying a restaurant or bar? It’s easy to get caught up in the excitement of the deal, but what you don’t know can lead to expensive mistakes down the road. In this episode, we’re covering our top five critical due diligence items that can either make or break your restaurant purchase. As former restaurateurs and seas…
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Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian…
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AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to have on the show to help us put into practice what otherwise could seem like technological mumbo, and or jumbo. That man’s name is Jordan Crawford, the F…
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The Northeast and Mid-Atlantic aren’t the easiest regions for multifamily investment, but they might be the most instructive. We sit down with Matt Frazier, Founder and CEO at Jones Street Investment Partners, to explore how the region’s regulatory complexity, persistent housing undersupply, and stable demand create an environment that rewards long…
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In the inaugural episode of Take Care, Josh Ramsey explores the foundational principles of authentic hospitality. Josh shares his unconventional journey into hospitality, inspired by his upbringing rooted in service and a surprising connection to Conrad Hilton's vision. He recounts his early experiences at Hilton and the pivotal moment he realized …
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Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B marketers should invest more in brand as the AI Age progresses, whether the Chief Marketing Officer should report to the Chief Revenue Officer, and why B2B marketers are so terrible …
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What does it take to build a restaurant empire from scratch? We sat down with Chef Billy Ngo, a Sacramento culinary icon whose journey from humble beginnings to James Beard Award finalist is anything but ordinary. Billy didn’t follow the typical chef path—he didn’t even plan to work in restaurants. What makes Chef Billy’s story so compelling is his…
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One year into her role as global CMO at Designer Shoe Warehouse (DSW), Sarah Crockett is reimagining how the legacy retailer shows up for today’s consumer — across 500 stores, an upgraded e-commerce experience and a newly expanded digital media mix.By Damian Fowler, Ilyse Liffreing, Sarah Crockett
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Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in town… Lars Nilsson is the Founder and CEO of SalesSource, but you probably know him from his legendary run as the VP of Global Sales Development at Snowf…
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Retail real estate is back, and it looks nothing like the past. We sit down with Brandon Isner, Head of Retail Research at Newmark, to celebrate retail’s emergence as one of the most compelling asset classes in 2025. From Gen Z’s interest in in-person shopping to the role of AI in optimizing operations and experiences, we break down the factors fue…
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Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features. Lauren Goldstein is the Chief Growth Officer of Winning by Design and Co-Founder, Board Member, Chair of the Board of Directors for Women in Revenue. Lauren joins co-host…
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Spencer Burton, CEO and co-founder of CRE Agents, joins us to explore how AI is transforming the way CRE professionals work. From eliminating repetitive tasks to enabling smarter, faster decision-making, Spencer shares how digital coworkers are already creating a multiplier effect for their human counterparts across the industry. In conversation wi…
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Have you ever wondered what it's really like to be a food journalist in one of the most competitive restaurant scenes in the country? Today, we're pulling back the curtain on the fascinating world of food journalism with Lauren Saria, Food Editor at the San Francisco Standard. Whether you're a restaurant owner, food enthusiast, or simply curious ab…
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Firestone Walker Brewing Company’s CMO says connected TV has made it easier to reach its sports-loving customers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian (00:01): I'm Damian Fowler. Ilyse (00:02): And I'm Ilyse Liffreing. Damian (00:03): This week we're really excited t…
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Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-seed and seed startups with her first-hand experience as a seasoned operator with past roles at tech unicorns Box, ServiceTitan, and Vanta. Ana joins Co-Hosts Craig Rosenberg and Matt…
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From interest rate volatility and sector-specific repricing to evolving strategies across construction lending and senior housing, Justin Pinckney, Head of Private Debt at AEW, offers a tactical lens on balancing risk and opportunity in today’s CRE debt market. Together with our host, Omar Eltorai, they also explore the case for standardized valuat…
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Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Damian Fowler. Ilyse Liffreing (00:01): And I'm Ilyse Liffreing Da…
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Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how to build out a B2B sales team from scratch, and why NRR (Net Revenue Retention) is the most important metric for founders to focus on. Shelia also shares why she thinks email is a dead…
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Christine Mastandrea, President and COO of Whitestone REIT, shares how a community-first mindset can drive long-term value in commercial real estate. From tailoring retail environments to local culture, to acknowledging and leveraging psychographics and generational shifts, Christine lays out Whitestone’s strategy of turning shopping centers into v…
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Are you a restaurant owner who believes your business is a gold mine waiting for the right buyer? We've heard it all before – "I have the best location in town," "This business has tons of potential," or "We just don't have time for it anymore, but it's fantastic." As restaurant brokers, we regularly encounter these claims, but the reality of resta…
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Stellantis’ CMO Raj Register talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00): I'm Dami…
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Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions. Eric Spett is the Founder and CEO of Scalebound, providing operator-led coaching that helps CEOs scale with clarity and lead with confidence. Many in the audience may know Eric better as th…
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We discuss the latest installment of Altus Group’s US CRE Investment and Transactions Quarterly report. The team delivers a retrospective on transaction volumes nationally and then zooms in on pricing trends and sector-by-sector insights, covering industrial, hospitality, multifamily, office, retail, and general commercial/mixed use. Tune in for th…
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At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we sit down with Andrea Gilman, chief marketing officer at Early Warning, owner of digital payments services Paze and Zelle, to discuss how she’s driving…
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It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track. Sam McKenna is the Founder of SamSales Consulting and is the foremost expert on social selling and leveraging LinkedIn to drive revenue. Sam and her team are redefining the go-to-market status q…
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At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we sit down with Melissa Giordano, chief client officer at CMI Media Group, to discuss how AI, data, and personalized messaging are reshaping healthcare …
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Have you been hearing the word “tariffs” everywhere lately? Wondering what they actually mean for the restaurant industry? With owners already battling tight margins, new tariffs on imported goods could be the next big hit. From alcohol and limes to avocados and packaging materials, price hikes on core ingredients could impact restaurants across th…
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We break down the Federal Reserve’s latest rate decision, the release of their minutes, the press conference, and the updated Summary of Economic Projections. We’ll also take a look at key macroeconomic highlights from the past week, including retail sales, housing data, and insights from regional Fed surveys and indices. Finally, we sift for some …
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You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden! Maria Boulden has spent over 3 decades creating and leading world-class sales teams at leading enterprise organizations like DuPont and Gartner. She brings her incredible experience in multiple verticals and truly unstoppable energy t…
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Genentech VP, CMO Erica Taylor joins The Current Podcast to share her unique journey from immunology to biotech marketing, and the evolving role of biotech brands in mainstream media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Kat Vesce (00:00): I'm Kat Vesce. And I'm Ilyse Liffr…
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PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women’s Day and Women’s History Month. Garbach shares insights on the success of the bank’s Brilliantly Boring campaign and reflects on her journey in marketing, tackling imposter syndrome, and balancing career growth with family life. Episode T…
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