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Marketing Experts Hosts Of The Transaction Podcasts

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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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Being a CRE Agent and Building Passive Wealth at the same time used to be complicated. NOT ANYMORE WITH eXp COMMERCIAL! Learn how eXp Commercial is the Netflix vs old Blockbuster type CRE brokerage model such as Marcus & Millichap, Cushman & Wakefield, JLL, CBRE, Keller Williams Commercial, & Sperry Van Ness. Start building wealth for yourself, your family, and your team (NETFLIX WAY) vs for the BIG corporation and old way of doing things (Blockbuster). Learn how eXp Commercial inspires more ...
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The CRE Exchange is your go-to podcast for all matters of commercial real estate. It hosts cutting-edge conversations with industry experts that offer CRE professionals timely insight into market behaviors and analysis to discover new opportunities and better manage risks and costs. We discuss Commercial Real Estate, Property Valuations, Real Estate Analytics, and Property Tax. Whether you buy or build, assist or advise, if you are a key stakeholder in the CRE space, this show is for you.
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Listening to this podcast will make you smarter, save you money, help you make more informed decisions about your home, and help you through the home selling or buying process. You’ll be armed with knowledge about the Chattanooga real estate market, and you’ll be able to move forward in any real estate transaction with more confidence. If you own real estate in the Chattanooga Tennessee area, or want to own real estate here, then this podcast is for you. Your host, Blake Watson, is a license ...
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The Unstoppable Real Estate Agents Podcast is here to provide real estate agents with real strategies and solutions that will motivate you to create structure and systems as well as organize and focus on an action plan for your business. We will provide you with the best tools and techniques to create systems that will help you scale your business. In addition, guest speakers from all aspects of the real estate industry will share their tips, their stories and so much more. I’m Kim Hughes, y ...
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Welcome to the Best Places to Lead show with your host, Jerry Macnamara,Every company - every organization - has the potential to be great. What Jerry has learned over the last twenty-five years is that leaders hold the key to unlocking a company’s potential - or shackling it to mundane mediocrity. On this show, we will bring together CEOs and business experts to help fill in the gaps of what great leaders do differently to unlock that potential. If you’re a B2B business owner looking to bui ...
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Zero Limits: Business Growth Secrets

Steve Little and Melinda Wittstock

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What would it mean to your business to unlock the mysteries of maximizing value and growth for your company? Subscribe now to Zero Limits: Business Growth Secrets podcast to learn the 24 value drivers essential for increasing the value and potential exit multiple of your business. Whether you're raising capital or contemplating an exit strategy, this podcast is a treasure trove of actionable insights designed to reduce risk, enhance opportunity, and pave the way for a successful wealth creat ...
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Client appreciation doesn’t need to be over-the-top, it just needs to be consistent, thoughtful, and memorable. That’s why a Thanksgiving Pie Giveaway has become one of the most effective, repeatable client touchpoints for real estate agents across the country. In this episode, we’re breaking down a field-tested, step-by-step blueprint you can run …
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Industrial real estate is transforming, and fast. Aasif Bade, founder and CEO of Ambrose, shares his journey, his firm’s conviction for modern warehouses, and why staying ahead of technology and global supply chain shifts is crucial. From outdated infrastructure to AI-driven innovation, Bade highlights what investors and developers need to know to …
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In this episode of the Unstoppable Real Estate Agents Podcast, we dive into a topic that every real estate agent needs to hear: how to generate high-quality leads without spending a fortune. If you're tired of giving your hard-earned money to third-party lead gen platforms with no guaranteed ROI, this episode is for you. We share 10 practical, crea…
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Chattanooga’s real estate market has officially entered a new era. In this episode, Blake Watson of Epique Realty breaks down the biggest shift we’ve seen in nearly a decade: a dramatic increase in housing inventory, rising days on market, and cooling prices. Whether you're buying your first home or preparing to sell, this episode explains why the …
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Inflation is running above the Fed’s 2% target, labor quality remains a top concern for small businesses, and consumer credit growth is sending mixed signals. Together, these forces are framing the near-term outlook for CRE, from leasing demand to borrowing costs. In this episode, Omar and Cole analyze the NFIB small business survey, break down the…
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Your presentations can make or break your client relationships. In this episode of the Unstoppable Real Estate Agents Podcast, we’re diving into how to create, update, and manage your marketing presentations so you always show up polished, professional, and ready to win business. From listing presentations to pre-listing packets, client homebooks, …
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The Beige Book signals an economy under pressure, with slowing growth, rising costs, and cooling labor markets weighing on CRE. In this episode of CRE Exchange, Cole Perry and Omar Eltorai break down where challenges are mounting and where opportunities remain. They spotlight resilient sectors like data centers, industrial, and high-quality office,…
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Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity f…
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In real estate, deals may come and go, but strong relationships can last a lifetime. In this episode of The Unstoppable Real Estate Agents Podcast, we’re diving into what it really takes to create client relationships that are genuine, lasting, and bar none. From your very first meeting with a lead to maintaining connections with past clients, Heat…
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The latest FDIC banking profile shows resilience in CRE lending even as past-due rates improve, but consumer confidence is slipping, with inflation and job concerns weighing heavily on sentiment. At the same time, multifamily continues to absorb demand while single-family sales stall under high mortgage rates. In this episode of CRE Exchange, we co…
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B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder. Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, the #1 Skill Transformation Platform for Revenue Teams. Chris joins Co-Hosts Matt Amundson and Craig…
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Are you ready to simplify your real estate business, streamline your processes, and save time? In this episode of The Unstoppable Real Estate Agents Podcast, we break down how AI, especially tools like ChatGPT, can help you get organized, create or improve SOPs, and manage your daily, weekly, and monthly tasks more efficiently. Whether you’re just …
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We share insights from Altus Group’s Q2 2025 Investment and Transactions Quarterly report. From multifamily’s continued strength to industrial’s surprising slowdown, we explore the quarterly and annual changes in investment volume, pricing, and deal trends impacting CRE today. Tune in for data-backed takeaways to help you navigate your investment s…
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Selling a home can feel overwhelming, but with the right plan, it becomes a clear and manageable process. In this episode of Let's Talk Chattanooga Real Estate, Realtor Blake Watson walks you through the first four essential steps every homeowner should take to successfully sell their home. You will learn how to decide when and why to sell, prepare…
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Are you treating your real estate business like a true business or just going through the motions? In this powerful episode of Unstoppable Real Estate Agents, we challenge agents to take a hard look at how they're managing their day-to-day operations. If you’re constantly in hustle mode but not seeing the results you want, it might be time to shift…
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The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market. This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers…
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Are you sending out newsletters without really knowing if they’re making an impact? You might be missing out on a goldmine of information that can help you connect more meaningfully with your audience. In this episode of the Unstoppable Real Estate Agents Podcast, we dive into the power of newsletter analytics and shows you how to use data to stren…
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We’re deep into the Q2 2025 earnings season, and with most calls now behind us, it’s time to zoom out. In this episode, we recap key themes from REITs and explore takeaways from other players in CRE, including capital allocators, brokerages, and development firms. It’s a sector-spanning look at the market trends, investment signals, and opportuniti…
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80% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more. We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of …
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With Q2 earnings season at its midpoint, this episode offers a snapshot of how select REITs across industrial, office, residential, and retail sectors are performing and positioning. Hosts Omar Eltorai and Cole Perry highlight key takeaways from recent calls and early reporting trends. Stay tuned for our wrap-up episode once earnings season conclud…
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Chattanooga’s housing market is shifting. Nearly half the homes in the city are now rentals, with many owned by investors and out-of-state landlords. In this episode, we unpack the data behind rising absentee ownership, what it means for local buyers and renters, and how the trend compares across Hamilton, Walker, and Catoosa Counties. Whether you'…
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Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no. Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making …
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In this episode of The Unstoppable Real Estate Agents Podcast, we sat down with Phil Martin, founder of the Martin Home Team and a respected voice in the Dallas-Fort Worth real estate market. Phil serves clients in North Dallas areas including Plano, Allen, Frisco, and McKinney, and brings with him a wealth of real-world experience and proven strat…
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Proptech is evolving, albeit at different speeds across sectors. KBW’s Ryan Tomasello joins our hosts, Omar Eltorai and Cole Perry, to explore how data access, market consolidation, and the drive toward vertical integration are shaping both residential and commercial real estate technology stacks. From digital mortgage platforms and MLS disruption …
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In this on-location episode of Mind Your Business with Yitzchok Saftlas, we’re live from Hollywood, Florida, for an inside look at how City National Bank of Florida is changing the game through relationship-driven banking and unmatched customer service. You’ll hear directly from City National Bank of Florida executives Michael MacIntyre, Chief Bank…
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Welcome to Let’s Talk Chattanooga Real Estate, hosted by Blake Watson with Epique Realty. In this episode, Blake covers the biggest myths surrounding buying your first home—and reveals what’s actually true in today’s real estate market across Chattanooga and Northwest Georgia. This episode is packed with essential advice and practical tips for firs…
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In this episode of the Unstoppable Real Estate Agents Podcast, we share one of the most powerful tools to elevate your client care and leave a lasting impression, a Client Homebook. What is a Homebook? It’s more than just a welcome gift, it’s a thoughtfully curated guide filled with helpful information, resources, and personal touches tailored to e…
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Despite elevated distress levels and refinancing risks, investor appetite for CMBS and CRE-CLOs remained strong through the first half of 2025. Andrew Foster, Senior Director of Business Development at KBRA, talks to us about what’s happening in the US CRE securitization market, and covers a wide range of topics from CMBS issuance trends to sector …
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What if cold calling isn’t dead—but everything we know about it is? From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B sell…
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In this episode of The Unstoppable Real Estate Agents Podcast, we dive into one of the most important aspects of your business: client onboarding. It is more than simply bringing in new clients. It is about building a smart and strategic process that lays the groundwork for long-term success. Client onboarding is not something you can approach with…
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Ryan Severino, Chief Economist and Head of Research at BGO, discusses how data science is transforming commercial real estate investing. From outperforming rent growth projections in Las Vegas to forecasting macroeconomic shifts with machine learning, Severino takes us through the power and challenges of blending traditional insights with modern an…
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In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cur…
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In this week’s episode of The Unstoppable Real Estate Agents Podcast, we sat down with Pat Wattam of the Pat Wattam Five Star Team at RE/MAX First Realtors in Baton Rouge, LA. Pat brings a truly unique background, blending careers in music and fine art with decades of success in real estate. Her adventurous spirit and dedication to clients have ear…
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Dr. Philip English from Temple University joins us to discuss our upcoming research paper on CRE liquidity, how liquidity shapes investment decisions, why traditional market measures may fall short, and what new research reveals about true liquidity. From transaction-based indices to the evolution of market structures, this discussion sheds light o…
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In this episode of Let’s Talk Chattanooga Real Estate, host Blake Watson demystifies the often misunderstood topic of flood zones and flood insurance. From FEMA flood maps to elevation certificates and building restrictions, Blake breaks down what homebuyers, sellers, and builders need to know when dealing with properties in flood-prone areas acros…
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Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest… Jake Dunlap is truly a thought leader on using AI in B2B go-to-market str…
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1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am le…
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Are you frustrated with spending time and money on lead generation strategies that just don’t deliver? You’re not alone—and the good news is, there’s a better way. In this episode of the Unstoppable Real Estate Agents Podcast, we dive into 10 impactful, budget-conscious lead generation strategies designed to produce real results without draining yo…
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