"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam Boiros AI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Teams Are Upskilling Now, Kerry Curran sits down with Pam Boiros, Boston-based fractional CMO and founder of Bridge Marketing Advisors, to discuss how B2B marketing leaders can move from AI overwhelm to confident adoption. Pam shares why CMOs are caught in the middle between boardroom pressure to cut costs and team confusion on how to use AI tools. From her early adoption moment to launching a team-based upskilling program, Pam walks through the real-world barriers to adoption, how to combat the ""AI is cheating"" mindset, and how prompt engineering unlocks creativity instead of killing it. If you’re leading a marketing team and wondering how to turn scattered AI experiments into sustainable strategy, this episode is your roadmap.🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.