Office Hours: Design Each Daypart as Its Own Business

FULL COMP: The Voice of the Restaurant Industry Revolution

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2d ago 9:50

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I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.

In this episode, I dive into how to market restaurants more effectively by treating each service as its own unique offering. I explain why lunch, dinner, and brunch each need clear promises and tailored marketing, and how productizing those services can transform customer acquisition. I break down the phased approach I use to launch them and the strategies that actually move the needle on performance.
Takeaways

Each service is a standalone product with a single obvious promise.
Lunch is not just food earlier; it's a promise of speed and certainty.
Different services cater to different customer needs and experiences.
Your website should route customers to the service they want.
Marketing should focus on one service at a time for better results.
Creating a clear offer and ritual for each service is essential.
Measure the success of your marketing efforts consistently.
Product market fit is crucial for customer acquisition.
Awareness builds on the momentum of a strong service offering.
Tailor your marketing message to fit into customers' lives.

Chapters

00:00 Introduction to Restaurant Marketing Strategies

01:49 Understanding Different Service Times

05:39 Productizing Each Service for Success

08:51 Implementing and Measuring Marketing Strategies

If you’ve got a marketing or profitability related question for me, email me directly at [email protected] and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

612 episodes

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