Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Josh Kopel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Kopel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Compete in Today’s Restaurant Market: Mark Politzer on Reinventing a Legacy Brand

32:43
 
Share
 

Manage episode 499035093 series 2664446
Content provided by Josh Kopel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Kopel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the hardest part of change isn’t strategy—it’s psychology?

Mark Politzer walked away from fine dining to lead Norms, a 76-year-old family-style chain deeply rooted in Southern California. Now he’s balancing evolution with preservation, trying to modernize a beloved brand without breaking what makes it work. In this episode, we talk about how to lead legacy teams through change, why internal marketing might be your most important job, and how culture becomes competitive advantage when accountability and pride collide.

This is for anyone navigating the tightrope of tradition and transformation.

To learn more about Norms and their evolving story, visit https://www.norms.com.
____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

  continue reading

605 episodes

Artwork
iconShare
 
Manage episode 499035093 series 2664446
Content provided by Josh Kopel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Kopel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the hardest part of change isn’t strategy—it’s psychology?

Mark Politzer walked away from fine dining to lead Norms, a 76-year-old family-style chain deeply rooted in Southern California. Now he’s balancing evolution with preservation, trying to modernize a beloved brand without breaking what makes it work. In this episode, we talk about how to lead legacy teams through change, why internal marketing might be your most important job, and how culture becomes competitive advantage when accountability and pride collide.

This is for anyone navigating the tightrope of tradition and transformation.

To learn more about Norms and their evolving story, visit https://www.norms.com.
____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

  continue reading

605 episodes

सभी एपिसोड

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play