Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ...
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Nathan Bush Podcasts
Take yourself back in time...back to high school. The ups and downs, the loves the losses, the struggles the triumphs, being together with your friends...feeling every emotion of it. Is 23 more than just a number to you? Do you respond to people by saying I don't wanna be anything other than what I've been trying to be lately? Do you expect to have life-changing moments while caught in the confetti or the rain? Are you One Tree Hill obsessed?...it's OK...we're here for you. You can sit with ...
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This episode takes a deep dive into the hard hitting questions like whether pancakes, waffles, or French toast reign supreme. Sophia, Joy and Rob swap hilarious family stories, share road trip disasters, and reveal their must-pack travel essentials. Sophia and Joy confess to those unforgettable moments of totally blanking on stage. And, the Drama Q…
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Unfiltered, unapologetic, and utterly magnetic—Malin Åkerman is fresh off her bold, twist-filled turn in "The Hunting Wives" and opens up about embracing freedom on screen, the power of female friendship, and the honesty that fuels both her marriage and her career. Plus, find out the current state of the show's second season and how she and her hus…
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A moment at the morgue, an attempted murder, and the most meta moment EVER, who could forget Season 9 Episode 8? Apparently Rob can! Hear how he experiences the drama like it’s the first time! Meanwhile, Clay has a major breakthrough, Xavier’s shocking cafe appearance shakes things up, and Chase’s bold plan to protect Chuck keeps everyone on edge. …
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From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557
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57:32Explore KADI | StudioHawk Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get …
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Jennifer Gilbert from Nutra Organics | #556
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10:31Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How a benefit-led quiz skyrocke…
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Cristela Alonzo isn’t just one of the funniest voices in comedy—she’s a storyteller whose underdog journey fuels razor-sharp stand-up on identity, class and culture. Her latest Netflix special "Cristela Alonzo: Upper Classy" blends hilarity with humanity, but in the comedy clubs, she’s proving that laughter can spark real change. Hear firsthand abo…
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Sophia, Joy and Rob are full of questions this week as they unpack Nathan’s kidnapping storyline like, “why Tree Hill, why Dimitri, and how exactly does Dan Scott know obscure Eastern European gang symbols?!” The gang also gets a big surprise when Lucas makes his return to Tree Hill! Plus, they dish on an unlikely relationship that’s quickly becomi…
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Building an Agentic Workforce: David Brudenell on AI and the Future Ecommerce Team | #555
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58:32
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58:32David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just effic…
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Forget behind-the-scenes, we're going between the sheets in this Q&A episode! Hear about the OTH hookup that was never confirmed, UNTIL NOW. Plus, a Grey's Anatomy crossover? Sophia reveals the OTH spinoff some fans want to see. Meanwhile, Joy lets us in on a songwriting secret and Sophia shares an organizing hack you'll want to try! See omnystudio…
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Pete Ceredig-Evans from Try With Mirra | #554
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11:34In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him. In this episode, we cover: The most expensive online shopping mistake you’ll hear this week How Romy …
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Lilly Singh has never been afraid to break boundaries, and her latest project proves it. A trailblazing comedian, storyteller, and digital creator, Lilly reveals all the dirty details about her bold new comedy “Doin’ It” and how this film had moments that made her blush. Lilly’s also making amazing strides in her mission to uplift women and amplify…
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This episode takes bed hopping to a whole new level! That post-coital scene with Chase prompts a conversation about comforters, bed buddies, and bed sheets! Find out whether the queens would even consider sitting in their friends (soiled!?) bed linens. Meanwhile, the girls pick apart the holes in the kidnapping plot line, and Rob reveals why he had…
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AI Price Comparison: How Zyft Helps Retailers Win on Both Price and Value | #553
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51:42Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete. Today, we’re discussing: Zyft’s origins and growth: …
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Melissa Wilkinson & Matt Mosse-Robinson from Personalised Favours | #552
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10:50In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night…
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Work in Progress: Jonathan Capehart
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1:01:36Pulitzer Prize–winning journalist Jonathan Capehart opens up about his extraordinary life and his latest book, “Yet Here I Am: Lessons from a Black Man’s Search for Home.” He takes us from the tension of straddling two very different worlds—urban New Jersey and rural North Carolina—to the complexities of race, queerness, and identity in America’s s…
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Nathan’s Gone, Chris Keller’s Back • Ep 905
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1:01:11
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1:01:11Nathan’s missing, Haley’s panicking, and Tyler Hilton joins the gang to break it all down. Tyler recalls awkward on-screen kisses and why rewatching made him nervous, Sophia and Joy reflect on Chris Keller’s chaos and Dan’s presence, and Rob doubles down on his “Dan did it” theory. See omnystudio.com/listener for privacy information.…
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The Secrets Behind a 48% Conversion Lift at Nutrition Warehouse with Heather Earl | #551
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1:06:54Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: fr…
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In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose. Today, we’re discussing: Why Rosie has never been served an Instagram ad (true story) The ret…
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It’s the engagement heard around the world and this Q&A episode is no exception. Sophia, and Joy say “I do” when it comes to talking about Taylor and Travis tying the knot. Meanwhile, who would stir the pot if there was a Real Housewives of Tree Hill? Joy and Sophia agree on that one!! Plus, the perks of playing a parent on TV, and what it really m…
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Don Lemon is an award-winning journalist, bestselling author, and one of the most influential voices in American media. Known for fearless storytelling and unflinching conversations about politics, culture, and identity, he’s now reinvented himself in bold new ways. In this conversation, Don opens up about resilience, his new YouTube series/podcast…
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From ‘Chris Keller’ to playing ‘The King,’ One Tree Hill’s Tyler Hilton takes on this DQ Q&A like a pro. Hear how he’s nothing like his cruel character, the real reason he left the show, and the roof-top scene we’ll never see that gets him emotional all over again. Plus, Tyler takes us back to performing with Taylor Swift before appearing in her mu…
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Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549
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54:45Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merch…
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Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia’s most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin’s helped move over a billion dollars in ecommer…
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Sophia's in-depth conversation with Amanda Knox continues with what happened after the guilty verdict - from Amanda's traumatic time spent in an Italian jail to the equally shocking revelation that her conviction was overturned and she'd be set free. Amanda takes us through the painful process of grieving all that was lost, finding purpose in what …
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Amanda Knox went from a college student studying abroad to the center of one of the most notorious wrongful convictions of our time. Vilified by tabloids and betrayed by a justice system, she spent years fighting not just for her freedom, but for her truth — the actual truth — to be told. Now a bestselling author, journalist, and advocate, Amanda i…
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Don’t Wear Flip Flops to a Show Down • Ep 904
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1:09:08
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1:09:08Rob re-lives the most painful and powerful episode of One Tree Hill , and who he credits for making it achingly authentic. Plus, did you notice the Breaking Bad Easter Egg? And who was the mastermind this whole time? Rob’s theory is starting to sound more convincing with every episode recapped!! See omnystudio.com/listener for privacy information.…
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How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547
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56:47
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56:47In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, a…
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Keith & Kevin Chan from Unwanted FC | #546
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10:22In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecom…
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From your questions, comes the confessions. Who is awake in the wee hours of the night? Who panics in the morning? What will they miss the most when the drama ends? The Drama Queens answer everything! Including Sophia spilling the tea on a sequel we've all been dying for! See omnystudio.com/listener for privacy information.…
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Alyson Stoner appeared in over 200 films, TV shows and tours, leaving an indelible mark on pop culture long before they were old enough to drive. But being a child star is not for the faint of heart! In this candid conversation with Sophia, Alyson opens up about their tumultuous childhood in Hollywood, sharing first-hand knowledge of exploitation a…
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No one was prepared for this. An episode where one mistake can change the course of your life forever. Hear about the Season 9 moment that hits different more than a decade later. Plus, the secret pregnancy no one was talking about at the time. See omnystudio.com/listener for privacy information.By iHeartPodcasts
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Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545
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53:19In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta. Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle bran…
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In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everythi…
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Tony Hale has infused humor and heart into hilariously awkward TV characters on "Arrested Development" and "Veep," and now he’s taking on a profoundly different role in the fantasy-drama “Sketch” — a beautiful film he worked for eight years to make. Hear which moment in the movie hit very close to home and even helped him be a better dad. Find out …
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Moving in with Stephen Colletti • EP 902
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1:04:43
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1:04:43Stephen Colletti is back for the recap with more fun confessions. Was Chase's bold move charming or controlling? Hear his thoughts on his character moving in with Alex, while he talks about his REAL life roommate at the time! Plus- who he says was the most underrated actor on OTH. Meanwhile, Sophia dishes on some drama that made things awkward at w…
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The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543
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52:05In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Guc…
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This one is NOT for the fragile. What was supposed to be a cute Q&A episode will actually make you yearn for more OTH! Sophia and Rob rewind time to discuss their favorite season of OTH, and the answer may surprise you. Plus the final walk thru on the set, and the pop song that became a swan song. Let’s just say, I don’t want to be doing anything o…
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James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities. In this episode, we cover: How long bike rides help him untangle complex problems (aka “…
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Lake Bell is known for acting, directing and screenwriting, and now she adds children’s author to her credits! Inspired by her young daughter’s journey with epilepsy, Lake hopes “All About Brains: A Book About People” will normalize the conversation about neurodivergency -- something Sophia wished people were doing when she was a child! Lake and So…
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From Laguna Beach to Tree Hill High, Stephen Colletti is the high school sweetheart we all wished we had!In this epic episode, our very own Chase Adams is spilling lots of tea on his 'Clean Teen' t-shirt! Team Alex or Team Mia? Stephen reveals his favorite love affair, and what made him wear a bra during a steamy scene with Brooke! Plus, hear how t…
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The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541
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52:05What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak…
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Award-winning actress Jurnee Smollett is a veteran of the big and small screen, and she’s not even 40 yet! The actress started her career when she was still in diapers and won a Critics' Choice award by the time she was eleven years old. Now she’s turning up the heat with her new Apple TV+ crime drama, “Smoke.” No stranger to tackling complex roles…
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Kira Macleod-Finke from The Body Shop Australia | #540
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8:58Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In t…
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Breakout star of the Real Housewives of Beverly Hills, Bozoma Saint John joins Sophia at the Create and Cultivate Festival to share all the juicy details about trying to convince Sophia to join RHOBH! Is there a chance Sophia would take Boz's offer seriously? Then, Sophia turns the tables and digs into why Boz is not your typical 'housewife'. Plus,…
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Your favorite Drama Queens kick off Season 9 with fresh eyes and different vibes. Sophia takes us back to teenage Brooke, Joy raises questions about the wedding scene, and Rob recalls the lengths production went to for that merry-go-round moment. Plus, the scene that hits differently when you're a parent, and an interesting theory about why the cas…
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Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539
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50:36Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How Nutra Organics builds perso…
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Sophia and Joy can Q&A all day. Joy reveals the topic that her brain can’t retain, while Sophia sounds the alarm on the show you SHOULD be watching. Plus, Joy and Sophia share their experiences on the set of Grey’s Anatomy, and Joy looks back at the time spent with her ‘bundle of joy’ inside her OTH trailer. See omnystudio.com/listener for privacy …
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In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight. In this episode, we cover: The desk item that gets a laugh every time How Brian’s no-code stack keeps Litecard lean and fast Why Catch of …
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The current administration's environmental rollbacks are certainly disheartening, but there are folks like Former Governor Jay Inslee who are on a mission to defeat climate change. Environmental advocate Jay Inslee joins Sophia to talk about the ongoing fight to protect our environment, the future of clean energy production, his entry into politics…
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If this episode felt like the end, that’s because it ALMOST WAS! Sophia and Joy share behind-the-scenes drama, suppressed feelings, and the unspoken code of conduct they were expected to follow. Hear why the future of the show was on shaky ground, the toll it took on the cast, and what it’s like to finally unpack the pleasure and the pain of growin…
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