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Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549
Manage episode 502311266 series 3678860
Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets.
Today, we’re discussing…
- How Caroline turned a consumer app into a global payment company
- The lessons (and costs) of being a first mover in a new industry
- Why real-time payments matter for merchants’ cash flow and customer experience
- How cashback campaigns can replace discounts and drive loyalty
- The psychology behind cashback vs discounting
- How SMEs can plug in Hello Clever with minimal effort
- Raising $4.5m in seed funding to build compliance and global expansion
- Why large merchants are slower to adopt real-time payments and what change management is needed
- Expansion into Japan and the US, and how they’re navigating local banking systems
- The risks of fraud, scams, and returns in real-time payments: and how Hello Clever handles them
- Caroline’s view on Gen Z’s hunger for instant gratification and how cashback feeds it
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Chapters
1. Real-Time Payments and Cashback: Unlocking Conversion and Loyalty with Caroline Tran from Hello Clever | #549 (00:00:00)
2. Welcome to Add to Cart (00:00:29)
3. Meet HelloClever's Payment Revolution (00:01:41)
4. Understanding Real-Time Payments (00:04:49)
5. How Cashback Replaces Discounts (00:12:50)
6. Loyalty Integration and Growth Engine (00:15:23)
7. Going Global with Payments (00:27:26)
8. AI and Data-Driven Insights (00:37:15)
9. Managing Risks and Refunds (00:46:05)
10. Key Takeaways and Future Plans (00:51:30)
549 episodes
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