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The Secret Power of Product Quizzes for Acquisition #556
Manage episode 507173620 series 3678860
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Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
- How a benefit-led quiz skyrocketed conversions
- Why quizzes aren’t just acquisition tools, but service features that build long-term trust
- The game-changing move of syncing quiz data into Klaviyo flows
- Where AI fits in, and why it’s not replacing quizzes just yet
Connect with Jennifer Gilbert
Explore Nutra Organics
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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Chapters
1. Convert Digital's Success with Gander (00:00:00)
2. Product Quizzes vs AI Chatbots (00:00:54)
3. Nutra Organics' Quiz Success Story (00:02:35)
4. Data Gold Mine & Relationship Building (00:06:02)
5. Future of Product Quizzes (00:09:15)
574 episodes
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