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The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543
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In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate.
Today, we're discussing…
- How Zipline AI boosts engagement time from 54 seconds to 11 minutes
- Why Gen Z and Gen Alpha expect to shape the brands they shop from
- What Disney’s Inside Out 2 campaign teaches us about AI creativity
- How challenger brands can use co-creation tools without breaking the bank
- What it takes to turn customers into content creators
- Why ecommerce teams need to own the customer experience again
- The surprising truth behind digital product value (and $1,600 Fortnite tees)
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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Chapters
1. Michelle Reeves Introduces Zipline AI (00:00:00)
2. From 54 Seconds to 11 Minutes Engagement (00:03:20)
3. How Zipline AI Works With Major Brands (00:08:42)
4. Data Analytics Disguised As Creative Playground (00:15:25)
5. Gen Z Expectations and Digital Value (00:23:19)
6. Supporting Women Who Innovate (00:35:40)
7. From Logan to Global Innovation (00:46:05)
8. Key Takeaways on Co-Creation (00:49:47)
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