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More Than Paperwork: How To Treat IP As An Asset #562
Manage episode 512651162 series 3678860
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.
In Today’s Playbook:
- How memobottle turned complex manufacturing into its best defence
- Why Quad Lock’s brand recognition outperforms any patent
- The operational moat behind Tinyme’s personalised production
- What Legalite’s Marianne Marchesi says about auditing hidden IP assets
- Why smart operators see IP not as paperwork, but as a foundation for growth
Connect with Jonathan & Jesse
Explore memobottle
memobottle’s main episode #545
Quad Lock episode #117
Tinyme episode #465
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
Chapters
1. Sponsor: Shopify Platinum Partner (00:00:00)
2. The Copycat Problem in E‑commerce (00:01:01)
3. IP as Growth: Memo Bottle (00:02:26)
4. Brand Moat Over Patents: Quad Lock (00:04:34)
5. Process Moats: Tinyme’s Speed Advantage (00:06:40)
6. Audit Your IP Assets and Data (00:08:44)
7. Playbook Recap and Community Invite (00:10:36)
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