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Keith & Kevin Chan from Unwanted FC | #546
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In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick.
Today, we’re discussing:
- How a vintage pair of Nike kids’ socks sparked a brand idea
- The creative process behind turning unwanted football kits into streetwear
- Lessons from Aesop’s in-store experience and how they apply them online
- The tech stack powering Unwanted FC without a dev team
- Why podcasts beat playbooks for creative inspiration
- Their biggest challenge: cutting through the noise in global sportswear
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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Chapters
1. Convert Digital Success Story (00:00:00)
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