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How to Use AI For Deeper Customer Connection
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AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer.
In Today’s Playbook:
- How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boost engagement
- Why Gen Z spends billions of hours creating digital products and what it means for brand loyalty
- How Pet Circle used semi-automation to turn a “dog on a diet” moment into customer care gold
- Why Good Pair Days built a Spotify-style recommendation engine for wine lovers
- The power of treating AI as a creative playground that secretly collects high-value customer data
Connect with Michelle
Explore Zipline AI
Michelle’s main Episode #543
Pet Circle Episode #396
Good Pair Days Episode #423
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
Chapters
1. How to Use AI For Deeper Customer Connection (00:00:00)
2. Freight As A Secret Weapon (00:00:01)
3. The AI Differentiation Question (00:00:51)
4. Meet Zipline AI And Michelle Reeves (00:02:00)
5. Rewards And Hyper‑Personal Offers (00:03:01)
6. Social Validation To Shape Demand (00:04:08)
7. Hosting The Community You Invite (00:05:50)
8. Letting Customers In, Smartly (00:07:00)
9. Engagement As LTV, Not Just CTR (00:08:15)
10. Case Studies: Pet Circle & Wine Recs (00:09:51)
11. Flip The Script: Lead With Engagement (00:12:08)
12. Community CTA And Closing (00:12:42)
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