Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitne ...
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Jay Croft Podcasts
Movies, Music, and Beer is an entertainment podcast hosted by Jay Croft and Ryan Looney. Each episode covers one or more recently released or retrospective films, as well as music selections and our beer(s) of choice. Episodes will also include segments covering news about movies coming to theaters and/or home video, as well as recommended or regretful films/shows.
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Formerly known as "The Lifestyle Chase", Chasing Common Ground is a purpose-driven podcast that doesn't fit into one box or category. The mission is to help listeners find common ground with a variety of guests and solo topics and progress in life year over year rather than simply staying the same. chrisliddle.substack.com
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Master Trainer and Jedi Knight of movement Rocky Snyder explores all facets of health and fitness with experts around the world.
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Greetings, Citizens. Join us as we review some of your favorite geek genre films. We're working chronologically from 1951 to the present. Occasionally we'll interrupt the list of movies to bring you Trailer Talk episodes, in which we take a look at new trailers for upcoming movies. Hosted by Travis and Patrick.
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This Podcast is Intended to educate Anyone who wants to better themselves. The Jay Anxious Podcast will Cover Many topics to inform the listener on how to be the best overall self they can be. Topics Include but not limited to.. Health (Mental and Physical), Diet, Exercise, Investing, Personal Finance, Pop Culture, Politics, Entertainment and Much More. Thank You for your Support I really appreciate it. Please Subsribe, Share and most importantly Leave a written review!
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Paul Buono on OCD, Fear, Identity & Becoming a Fully Human Coach
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56:54In this deeply human conversation, coach Paul Buono opens up about identity, perfectionism, OCD, lupus, disordered eating, fear-based avoidance, and the path to becoming a more integrated person. The episode explores how tunnel vision—whether toward fitness, career, or health—can disconnect us from friendships, opportunities, and fully living. We a…
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GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group
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43:10In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mission is to bridge the gap between medicine, wellness, and fitness, creating a more integrated and accessible approach to health—especially for people over 50. They dive deep into the controversy around…
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184 - Lara Croft: Tomb Raider In this action-packed episode of Reel Comic Heroes, the hosts dust off their dual pistols and dive headfirst into the early 2001 adventure phenomenon that was Lara Croft: Tomb Raider, starring Angelina Jolie. Based on the wildly popular video game series, this film promised to bring one of gaming's most iconic characte…
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From Alaska to The Golden Bachelor: Diane Firmani on Living Boldly at 71
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43:56In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging. You’ll learn why moveme…
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How to Host a Fitness Event That Converts Over-50 Prospects
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18:05Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educatio…
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Exploring Empathy and Adventure with Liv Á Argjahøvda
42:32
42:32
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42:32I got to visit Liv and her family last summer in Denmark, and it really left a mark on me. In this episode, we talk about growing up between cultures, raising grounded kids in a digital world, and how empathy can be a guiding principle when you’re unsure where to go next. Liv brings a quiet wisdom that’s been shaped by travel, parenthood, and a lif…
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From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast
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33:59In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month. How did he do it? By writing books that build trust…
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How Row House Found Its Over-40 Marketing Niche, with Noel Miller
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32:46What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training. In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel sh…
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When Consistency Feels Impossible, but You Show Up Anyway
1:15:15
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1:15:15Some days, consistency isn’t a choice—it’s a non-negotiable. In this solo episode, I open up about what’s been pulling at me lately, from health challenges to identity shifts, and why I’m still hitting record. I share the behind-the-scenes of staying committed when it feels easier to step back, and how I’m learning to honor both momentum and rest w…
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What I’m Learning About Consistency—Even When I Fall Short
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13:28
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13:28In this solo episode of The Optimal Aging Podcast, host Jay Croft opens up about the powerful, often misunderstood topic of consistency—and why it matters more than intensity in fitness, business, and life. Jay shares how showing up steadily over time—through writing, podcasting, and growing his business—has led to meaningful progress. But he also …
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Friendship, Reinvention & Resilience: What a College Reunion Taught Me About Aging Well
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12:12Reconnecting with old college friends after 40 years might sound nostalgic, but in this solo episode of The Optimal Aging Podcast, host Jay Croft uncovers deeper insights about aging well — insights that can reshape how you approach your business and connect with clients over 50. Jay reflects on a recent reunion at Colorado State University and the…
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183 - From Hell In this episode of Reel Comic Heroes, we descend into the fog-drenched streets of Victorian London to unravel the grim mystery of From Hell, the 2001 adaptation of Alan Moore and Eddie Campbell's seminal graphic novel. Johnny Depp stars as opium-addled Inspector Frederick Abberline, tasked with hunting down the elusive Jack the Ripp…
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How to Help Prevent Alzheimer’s: Mayo Clinic’s Latest Research with Dr. Jonathan Graff-Radford
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33:50In this episode of the Optimal Aging Podcast, Jay Croft speaks with Dr. Jonathan Graff-Radford, a Mayo Clinic neurologist and co-author of the new edition of the Mayo Clinic Guide to Alzheimer’s and Other Dementias. They discuss how Alzheimer’s disease begins 20 years before symptoms appear, what can be done to prevent or delay it, and what health …
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Resistance Snacks with Dr. Alan Rozanski: The Cardiologist’s Secret to Aging Well
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36:32In this episode of the Optimal Aging Podcast, Jay Croft talks with Dr. Alan Rozanski, a New York City cardiologist with five decades of experience in cardiac rehab and prevention. Dr. Rozanski introduces the concept of "resistance snacks"—short, simple bursts of resistance training that anyone can incorporate into their day. Whether you're a fitnes…
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From Fit Set Pass to Ninja Gyms & Turf Business | Catching Up with Tim Gourlay
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54:45In this episode of Chasing Common Ground, I reconnect with longtime friend and returning guest Tim Gourlay, who last joined me back in 2018. A lot has changed since then—both for Tim and for the businesses he’s built. We talk about the transition from Fit Set Pass to Fit Set Ninja, the growth of ninja obstacle sports across Canada, and the surprisi…
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Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science
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33:37
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33:37Alzheimer’s disease and related dementias now affect more than 55 million people worldwide — and that number is growing fast. But is cognitive decline inevitable? Not anymore. In this episode, Jay Croft speaks with Angela Lunde, a 24-year Mayo Clinic veteran and co-author of the newly revised Mayo Clinic on Alzheimer’s Disease and Other Dementias. …
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From Business to Bisping: Canadian Filmmaker Shane Fennessey on Storytelling, Mental Health & Making Docs
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58:53
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58:53🎙️ Chasing Common Ground with Shane Fennessey: A Deep Dive into Storytelling, Mental Resilience & Documentary Filmmaking in Canada In this episode, Chris Liddle chats with Canadian filmmaker and documentary producer Shane Fennessey about the power of storytelling, navigating mental health, and building a creative career through persistence, purpose…
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Not All People Over 50 Are Alike – With Dan Ritchie
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21:45In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to explore the diversity within the over-50 fitness market. While most gyms target deconditioned older adults, Dan and Jay discuss the often-overlooked segment of active, high-performing individuals in this age…
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How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer
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20:49Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population. If you're a gym owner, traine…
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Sustainable Fat Loss, Confidence Without Rules & Coaching with Purpose ft. Nolan Vannata
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55:13In this episode of Chasing Common Ground, I’m joined by coach Nolan Vannata, who’s on a mission to simplify sustainable fat loss—and show the internet that you can enjoy ice cream and lose weight. We talk about his journey into coaching, what he learned from the Real Coaches Summit, and his takeaways from running an unconventional “Ben & Jerry’s + …
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182 Ghost World with Niall McGowan & Bubbawheat
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1:45:52
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1:45:52182 - Ghost World In this episode of Reel Comic Heroes, we step into the offbeat, sardonic world of Terry Zwigoff's Ghost World (2001), adapted from Daniel Clowes' cult graphic novel. We follow the misadventures of Enid and Rebecca, two recent high school graduates navigating the uncertain summer before adulthood, drifting between cynicism, friends…
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AI is everywhere—but it can’t replace human connection. In this solo episode, Jay Croft shares how fitness professionals can thrive by building trust through authentic communication and evergreen content marketing. Jay walks through his own conversation-based ecosystem—how podcasting, speaking, writing, and Prime Fit Content all work together to ge…
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Reinventing Longevity & Leadership in Fitness Coaching with Zach Pello
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49:26In this episode of Chasing Common Ground, Chris Liddle sits down with longtime coach and family man Zach Pello to unpack two decades of insight in fitness, mental health, personal growth—and how redefining success in midlife reshapes the way you coach. We talk about: * Getting unstuck professionally and personally * Mental health challenges as a co…
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5 Lessons from Launching Selling Longevity
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16:25
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16:25In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motiv…
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Jeb Stuart Johnston on Time, Relationships & Living a Life of Service
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1:04:07This week on Chasing Common Ground, I’m joined by strength coach and nutritionist Jeb Stuart Johnston to explore how our perception of time, our relationships, and the ability to embrace discomfort shape the lives we live. We discuss: * How viewing time differently changes your choices * Building relationships that last decades in fitness & busines…
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Gym Focus & Fitness Over 50: Rick Mayo on Staying Mission-Driven
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42:04In this episode of the Optimal Aging Podcast, Jay Croft sits down with Rick Mayo, founder and CEO of Alloy Personal Training, for an insightful deep dive into franchising, fitness, and the over-50 market. Jay and Rick explore entrepreneurship, messaging, and personal growth—including a fascinating discussion about the book "The Gap and the Gain." R…
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Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
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14:10In this solo episode of the Optimal Aging Podcast, host Jay Croft shares a powerful chapter from his new book Selling Longevity: How Over-50 Fitness Can Transform Lives and Your Business. If you’re a fitness professional wondering how to better serve and attract people over 50—this is your playbook. You'll learn: Why the over-50 market is your bigg…
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From Gym Life to Classroom Wisdom: Dean Guedo on Teaching, Parenting, and Purposeful Fitness
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56:00
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56:00Dean Guedo returns for his fifth appearance—his first since the show’s rebrand. This time, the mic is flipped toward life lessons, shifting priorities, and the quiet power of showing up when it’s not glamorous. Dean talks candidly about returning to teaching, evolving as a dad, coaching high school football, and why he’s doubling down on movement t…
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The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow
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42:42
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42:42In this episode of The Optimal Aging Podcast, Jay Croft speaks with Dr. Cindy Dallow—a registered dietitian, endurance athlete, and now certified personal trainer—about her unexpected journey into strength training in her 60s. Despite her impressive background in nutrition and Ironman triathlons, Cindy had never lifted weights… until she realized s…
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Selling Longevity & Finding Purpose After 50 with Jay Croft
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53:22
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53:22In this episode of Chasing Common Ground, I sit down with Jay Croft — a journalist-turned-fitness content strategist helping gyms serve adults over 50. We talk about his new book Selling Longevity, why older clients are the future of fitness, and how life pivots can lead to deeper purpose. We cover:✅ Why gyms struggle to serve adults 50+✅ The turni…
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181 - Jay & Silent Bob Strike Back In this episode of Reel Comic Heroes, we dive deep into Kevin Smith's wild, fourth-wall-breaking road trip comedy: Jay & Silent Bob Strike Back. Join us as we revisit the 2001 cult classic that brought the View Askewniverse full circle—and then blew it up for good measure. We explore the film's meta-commentary on …
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Burn the Boats: What It Really Means to Commit
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12:57In this solo reflection, I explore one of the most repeated motivational phrases—burn the boats. But what does it actually mean when those boats are your comfort, identity, or backup plan? I walk through the moments where I truly committed, the times I hesitated, and how it shaped my growth—personally and professionally. From quitting my job to pur…
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Starting Your Online Coaching Business for Older Adults, with Chris Liddle
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31:38In this episode of the Optimal Aging Podcast, host Jay Croft sits down with online coaching expert Chris Liddle to explore how fitness professionals can launch and grow an online business, particularly focused on serving adults over 50. Chris offers practical advice on getting started, choosing the right tools, and creating meaningful client relati…
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The Power of Positivity in Business, Health, and Leadership with Jay Clark
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36:21In this uplifting episode of The Optimal Aging Podcast, host Jay Croft reconnects with longtime friend and positivity expert Jay Clark, principal of JC Charity Services and a John Gordon-certified trainer. Jay shares how a positive mindset is not just feel-good fluff — it’s a practical, powerful tool for overcoming adversity, improving your health,…
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Unplug to Reconnect: Lessons on Aging, Purpose, and Choosing What Matters with Mark Zarate
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1:01:31In this episode of Chasing Common Ground, Chris reconnects with long-time friend and fellow coach Mark Zarate. They reflect on the past two years of life, growth, aging, and all the messy middle parts that come with being in your 30s and 40s. From the therapeutic power of trees to navigating burnout, digital overstimulation, and learning how to act…
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Steve Lutz on Losing 170 lbs, Quitting Alcohol, and Rebuilding Purpose from the Ground Up
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51:52
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51:52Today’s episode is one of the most powerful I’ve recorded—because it’s so real. Meet Steve Lutz—first-time podcast guest, fitness coach, and someone who’s walked through fire. At one point, Steve was 381 pounds, drinking heavily every day, and living abroad in deep isolation during the pandemic. Now? He’s a coach helping others change their lives—a…
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Cutting Through the Supplement Confusion After 50 with Nikki Raymond
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38:22Feeling overwhelmed by supplement choices after 50? You're not alone. On today's episode, Nikki Raymond, holistic nutritionist and IFBB Pro Bodybuilder, joins Jay Croft to cut through the noise. Nikki shares her journey from personal trainer to functional nutrition expert, emphasizing the critical role personalized bloodwork and supplements play in…
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180 Planet of the Apes with Jonathan Howell and Eric Magill
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1:42:05180 - Planet of the Apes In this episode, we travel back to 2001 and dive headfirst into the strange, ambitious, and often divisive reboot of Planet of the Apes directed by Tim Burton. Joined by returning guest Jonathan Howell (Swordboys) and first-time guest Eric Magill (The Unapologetic Geek), we peel back the prosthetics and explore what worked,…
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In which our heroes discuss fine art.By Reel Comic Heroes
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Elevating Your 50+ Clients to Superhero Status
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44:47
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44:47In this powerful episode from the Functional Aging Summit, Jay Croft—founder of Prime Fit Content—reveals how fitness professionals can use client storytelling to attract, engage, and retain more clients over 50. You’ll learn how to frame your clients as the heroes of their own fitness journeys (not you), why that subtle shift builds trust and cred…
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Building Life Momentum: Lessons from Minecraft
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49:00
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49:00🧱 What can a pixelated video game about punching trees teach us about fitness, mindset, and life momentum? In this solo episode, I break down surprising parallels between Minecraft and the real-life pursuit of meaningful goals—especially in fitness, health, and career. Whether you’ve never played the game or you’re an everyday adventurer, this epis…
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How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty
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39:50In this episode of The Optimal Aging Podcast, Jay Croft sits down with Alex McBrairty, a fitness coach whose personal transformation—losing nearly 100 pounds as a teen—launched a lifelong journey into behavior change, motivation, and the psychology of fitness. Alex shares how his struggle with self-esteem and identity led him to pursue a degree in …
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Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market
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30:22The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com In this episode of the Optimal Aging Podcast, host Jay Croft talks …
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How Publishing a Book Can Grow Your Fitness Business with Rick Streb
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33:55In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity …
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