From Struggling To $30K Months: How Seth Scrimo Grew His Fitness Business With Books And A Podcast Optimal Aging podcast

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From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast

3d ago 33:59

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In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month.

How did he do it?

By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It’s a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50.

Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business.

🧑‍💼 Guest Info

Guest Name: Seth Scrimo

Bio:
Seth is a Marine veteran turned fitness entrepreneur who went from struggling to make ends meet to generating $30K+ months—all from his rural Ohio town. His tools? Books that build credibility and a local podcast that puts him in front of movers and shakers. He’s a proud co-author of Thrive: The New Rules of Lasting Health and Fitness and runs Scrimo Fitness.

Links:

Website: https://scrimofitness.com/
Facebook: https://www.facebook.com/seth.scrimo
Books: https://www.amazon.com/s?k=seth+scrimo

🧭 Episode Outline

From Marine to Fitness Pro

Seth’s post-military journey and starting Screamo Fitness in a small town.

Writing Books to Build Trust

How contributing a chapter in a collaboration book changed everything.
The launch of “Slimming Secrets of Super Parents.”

Launching the “Best of Wooster” Podcast

How he used a local podcast to build relationships and grow referrals.
His clever system for guest referrals and follow-ups.

Books as Lead Magnets

Giving books away in person, tagging local businesses, and building buzz.

Community + Content = Clients

Seth’s boots-on-the-ground approach that brought massive returns.
How business owners started referring family members to train with him.

📘 Resources Mentioned:

Thrive – The New Rules of Lasting Health and Fitness: https://a.co/d/bYZe4be
Screamo Fitness: https://screamofitness.com
Best of Wooster Podcast: [VERIFY LINK]

🎤 Host: Jay Croft
Jay helps fitness professionals grow by reaching more people over 50. Learn more at https://primefitcontent.com
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Chapters

1. Trust First, Then Sales (00:00:00)

2. Show Intro And Seth’s Transformation (00:00:51)

3. From Marine To Local Fitness Owner (00:02:02)

4. Becoming An Author And First Bestseller (00:05:16)

5. Community, Setup, And Remote Model (00:07:35)

6. Sequencing Books And Podcast For Growth (00:09:31)

7. How The Podcast Opened Doors (00:12:39)

8. Handing Out Books With Intent (00:15:03)

9. The Best Of Wooster Strategy (00:18:36)

10. Referrals, Emotion, And Over-50 Focus (00:21:00)

11. Promotion, Audience, And Second Podcast (00:23:44)

12. Revenue Jump And Offers That Stick (00:25:07)

13. Simple Gear, Consistent Action (00:28:00)

14. Where Customers Are, Not Field Of Dreams (00:30:45)

15. Closing Notes And Local Presence (00:33:20)

178 episodes

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