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How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer
Manage episode 502877220 series 2798350
Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population.
If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.
🧑💼 Guest: Andrew
Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA
🕒 Timestamps:
- [00:00] Andrew’s mindset: Pushing limits while aging
- [01:00] Jay introduces Andrew and the core question of the episode
- [02:00] Who gyms typically market to — and who gets overlooked
- [03:00] The deconditioned vs. the conditioned population
- [05:00] The question from Andrew that sparked this episode
- [06:00] Concerns of active aging adults: injury, limitation, mindset
- [08:00] How gyms can help by adapting and supporting
- [10:00] Gym marketing misses for the 50+ fit population
- [12:00] Suggestions for better programming and language
- [14:00] The mindset shift: aging and adapting with strength
- [16:00] Prioritizing full-body health — including doctor visits
- [18:00] Community and mental health in gyms
- [20:00] What active older adults look for when gym-shopping
- [22:00] Building community and acknowledgment in fitness spaces
🔗 Resources & Mentions:
- Functional Aging Institute – https://functionalaginginstitute.com
- Prime Fit Content – https://primefitcontent.com
🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.
🌐 Podcast Website: https://primefitcontent.com
📥 Email: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
🔗 LinkedIn: https://www.linkedin.com/in/croftjay
👍 Rate the show on Apple Podcasts
📬 Join the email list – https://primefitcontent.com
Chapters
1. Pushing Against Aging Limits (00:00:00)
2. Andrew's Question for Gym Owners (00:03:08)
3. Interview with Andrew: Aging Fitness Concerns (00:05:12)
4. Prime Fit Content Sponsorship (00:11:29)
5. Marketing to Fit Older Adults (00:11:40)
6. Maintaining Health Beyond the Gym (00:15:11)
7. Community and Classes for Mature Fitness (00:19:03)
170 episodes
Manage episode 502877220 series 2798350
Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population.
If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.
🧑💼 Guest: Andrew
Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA
🕒 Timestamps:
- [00:00] Andrew’s mindset: Pushing limits while aging
- [01:00] Jay introduces Andrew and the core question of the episode
- [02:00] Who gyms typically market to — and who gets overlooked
- [03:00] The deconditioned vs. the conditioned population
- [05:00] The question from Andrew that sparked this episode
- [06:00] Concerns of active aging adults: injury, limitation, mindset
- [08:00] How gyms can help by adapting and supporting
- [10:00] Gym marketing misses for the 50+ fit population
- [12:00] Suggestions for better programming and language
- [14:00] The mindset shift: aging and adapting with strength
- [16:00] Prioritizing full-body health — including doctor visits
- [18:00] Community and mental health in gyms
- [20:00] What active older adults look for when gym-shopping
- [22:00] Building community and acknowledgment in fitness spaces
🔗 Resources & Mentions:
- Functional Aging Institute – https://functionalaginginstitute.com
- Prime Fit Content – https://primefitcontent.com
🎤 Host: Jay Croft
Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.
🌐 Podcast Website: https://primefitcontent.com
📥 Email: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
🔗 LinkedIn: https://www.linkedin.com/in/croftjay
👍 Rate the show on Apple Podcasts
📬 Join the email list – https://primefitcontent.com
Chapters
1. Pushing Against Aging Limits (00:00:00)
2. Andrew's Question for Gym Owners (00:03:08)
3. Interview with Andrew: Aging Fitness Concerns (00:05:12)
4. Prime Fit Content Sponsorship (00:11:29)
5. Marketing to Fit Older Adults (00:11:40)
6. Maintaining Health Beyond the Gym (00:15:11)
7. Community and Classes for Mature Fitness (00:19:03)
170 episodes
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