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How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer

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Manage episode 502877220 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population.

If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.

🧑‍💼 Guest: Andrew

Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA

🕒 Timestamps:

  • [00:00] Andrew’s mindset: Pushing limits while aging
  • [01:00] Jay introduces Andrew and the core question of the episode
  • [02:00] Who gyms typically market to — and who gets overlooked
  • [03:00] The deconditioned vs. the conditioned population
  • [05:00] The question from Andrew that sparked this episode
  • [06:00] Concerns of active aging adults: injury, limitation, mindset
  • [08:00] How gyms can help by adapting and supporting
  • [10:00] Gym marketing misses for the 50+ fit population
  • [12:00] Suggestions for better programming and language
  • [14:00] The mindset shift: aging and adapting with strength
  • [16:00] Prioritizing full-body health — including doctor visits
  • [18:00] Community and mental health in gyms
  • [20:00] What active older adults look for when gym-shopping
  • [22:00] Building community and acknowledgment in fitness spaces

🔗 Resources & Mentions:

🎤 Host: Jay Croft

Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.

🌐 Podcast Website: https://primefitcontent.com
📥 Email: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
🔗 LinkedIn: https://www.linkedin.com/in/croftjay
👍 Rate the show on Apple Podcasts
📬 Join the email list – https://primefitcontent.com

  continue reading

Chapters

1. Pushing Against Aging Limits (00:00:00)

2. Andrew's Question for Gym Owners (00:03:08)

3. Interview with Andrew: Aging Fitness Concerns (00:05:12)

4. Prime Fit Content Sponsorship (00:11:29)

5. Marketing to Fit Older Adults (00:11:40)

6. Maintaining Health Beyond the Gym (00:15:11)

7. Community and Classes for Mature Fitness (00:19:03)

170 episodes

Artwork
iconShare
 
Manage episode 502877220 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population.

If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.

🧑‍💼 Guest: Andrew

Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA

🕒 Timestamps:

  • [00:00] Andrew’s mindset: Pushing limits while aging
  • [01:00] Jay introduces Andrew and the core question of the episode
  • [02:00] Who gyms typically market to — and who gets overlooked
  • [03:00] The deconditioned vs. the conditioned population
  • [05:00] The question from Andrew that sparked this episode
  • [06:00] Concerns of active aging adults: injury, limitation, mindset
  • [08:00] How gyms can help by adapting and supporting
  • [10:00] Gym marketing misses for the 50+ fit population
  • [12:00] Suggestions for better programming and language
  • [14:00] The mindset shift: aging and adapting with strength
  • [16:00] Prioritizing full-body health — including doctor visits
  • [18:00] Community and mental health in gyms
  • [20:00] What active older adults look for when gym-shopping
  • [22:00] Building community and acknowledgment in fitness spaces

🔗 Resources & Mentions:

🎤 Host: Jay Croft

Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.

🌐 Podcast Website: https://primefitcontent.com
📥 Email: [email protected]
📱 Instagram: https://www.instagram.com/primefitcontent
🔗 LinkedIn: https://www.linkedin.com/in/croftjay
👍 Rate the show on Apple Podcasts
📬 Join the email list – https://primefitcontent.com

  continue reading

Chapters

1. Pushing Against Aging Limits (00:00:00)

2. Andrew's Question for Gym Owners (00:03:08)

3. Interview with Andrew: Aging Fitness Concerns (00:05:12)

4. Prime Fit Content Sponsorship (00:11:29)

5. Marketing to Fit Older Adults (00:11:40)

6. Maintaining Health Beyond the Gym (00:15:11)

7. Community and Classes for Mature Fitness (00:19:03)

170 episodes

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