In this episode of Chasing Common Ground, I sit down with Jay Croft — a journalist-turned-fitness content strategist helping gyms serve adults over 50. We talk about his new book Selling Longevity, why older clients are the future of fitness, and how life pivots can lead to deeper purpose.

We cover:✅ Why gyms struggle to serve adults 50+✅ The turning point after the fall of print journalism✅ Money trauma & reinvention in midlife✅ The real power of showing up in person✅ How slow, simple effort builds success✅ Why fitness marketing needs to evolve — now

🎯 Get the Book – Selling Longevity→ Waitlist: https://app.automaticmembers.com/v2/preview/UuzHhBPi80OtaYwI3VmV→ Amazon: https://a.co/d/gnDxg7N

🔗 More from Jay Croft→ Website: https://www.primefitcontent.com→ Podcast: https://pod.link/1532395738→ Instagram: @primefitcontent→ LinkedIn: Jay Croft

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