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Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it
Manage episode 517987826 series 3693856
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When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.
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