Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.
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Qualitative Insight Podcasts
Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.
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Moderating Life – 20 Years of Human Insight with DLG Research Step behind the mirror with “Moderating Life,” the podcast from DLG Research celebrating 20 years of multicultural market insights, human behavior, and unforgettable focus group stories. Hosted by siblings and business partners Elvia and Edgardo de la Garza, this series shows how listening sparks possibilities, empathy drives discovery, and lessons emerge from unexpected places. This is real-life qualitative research: sometimes fu ...
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Listen to BJGP Interviews for the latest updates on primary care and general practice research. Hear from researchers and clinicians who will update and guide you to the best practice. We all want to deliver better care to patients and improve health through better research and its translation into practice and policy. The BJGP is a leading international journal of primary care with the aim to serve the primary care community. Whether you are a general practitioner or a nurse, a researcher, ...
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Market researchers have the coolest backstories. Hear them here!
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Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems. We tell stories about early stage startups and how they've used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they've learned along the way.
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ReligiosiTea is where sacred storytelling meets critical inquiry—an exploration of how religion, spirituality, and health collide, converge, and co-heal. Hosted by Adren, a doctoral student in Health Equity Sciences with a Master of Public Health and a background in anthropology, this podcast bridges the gap between lived experience and academic insight. With deep roots in qualitative research and a passion for testimony, Adren invites listeners into the spaces where belief systems meet bodi ...
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey. Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studi ...
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1. Clean Up Your Data Data wrangling—also called data cleaning—is the process of uncovering and correcting, or eliminating inaccurate or repeat records from your dataset. During the data wrangling process, you’ll transform the raw data into a more useful format, preparing it for analysis. 2. Identify the Right Questions Once you’ve completed the cleaning process, you may have a lot of questions about your final dataset. There’s so much potential that can be uncovered through analysis. Identi ...
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The official podcast for Podiatry Systems, sharing research reviews and chatting to expert guests about clinical issues.
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Assaf Guery founded 2 cutting-edge creative agencies, co-founded digital banking giant Varo, and then became a photographer who specializes in capturing the behind the scenes magic of some of the world’s most powerful business people. David Laxer & Ofir Michaeli sit down with their guest and explore the power of slowness in today’s rapid, ever-chan…
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The Luxury of Age - Feat. Einat Israeli
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1:04:00We host Einat Israeli, former VP Marketing of Nike Israel, to explore the booming longevity and wellbeing industries, discussing trends, tribes and mindsets, and most importantly, shattering stereotypes.By Unfounded - David Laxer & Ofir Michaeli
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Faecal calprotectin in the over-50s: Rule-out test or red flag?
14:46
14:46
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14:46Today, we’re speaking to Dr Rob Perry, who is a Gastroenterology Clinical Research Fellow based at Imperial College London. Title of paper: Evaluating the Role of Faecal Calprotectin in Older Adults Available at: https://doi.org/10.3399/BJGP.2025.0169 There is considerable uncertainty surrounding the use of FC as a diagnostic test in older adults, …
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Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it
49:29
49:29
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49:29When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.By Unfounded - David Laxer & Ofir Michaeli
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Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg
25:18
25:18
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25:18As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects. In this episode of Conversations fo…
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Antidepressants in pregnancy: A closer look at miscarriage risk
9:32
9:32
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9:32Today, we’re speaking to Flo Martin, an honorary research associate at the University of Bristol. Title of paper: First trimester antidepressant use and miscarriage: a comprehensive analysis in the Clinical Practice Research Datalink GOLD Available at: https://doi.org/10.3399/BJGP.2025.0092 Antidepressant use during pregnancy is rising, with concer…
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Episode #146: Chris Davis - EVP at Socratic Technologies, Lifelong Baseball Card Collector
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26:29Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-service insights consultancy with blue chip clients across several industry verticals. Chris Davis is currently EVP at Socratic and has been the driving force behind much of the company’s technological ad…
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Not one size fits all: Accessing menopause care in the NHS
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15:43
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15:43Today, we’re speaking to Claire Mann, a Research Fellow who is based at the University of Warwick, and Sarah Hillman, who is a GP and Clinical Associate Professor based at the University of Birmingham. Title of paper: Accessing Equitable Menopause Care in the Contemporary NHS – Women’s Experiences Available at: https://doi.org/10.3399/BJGP.2024.078…
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No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position. But there is a dark side to data. It often causes leaders to fall in love with it; to blindly follow and stop asking the right questio…
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Episode #145: Andrea Rowden - Insights leader at hims & hers, Vocalist for the band S.O.U.L.
27:20
27:20
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27:20Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Insights at hims & hers which has grown to over $2Bn in revenues in just eight short years. Outside of work, Andrea is a vocalist for a soul band in Chicago called S.O.U.L. (Spirit of Universal Love). Andr…
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Counting GPs: When definitions change the workforce picture
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15:47
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15:47Today, we’re speaking to Dr Luisa Pettigrew, a GP and Research Fellow at the London School of Hygiene and Tropical Medicine and Senior Policy Fellow at the Health Foundation. Title of paper: Counting GPs: A comparative repeat cross-sectional analysis of NHS general practitioners Available at: https://doi.org/10.3399/BJGP.2024.0833 There have been s…
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Talking GLP-1s: how GPs see their role in obesity management
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17:02Today, we’re speaking to Jadine Scragg, a researcher based at the University of Oxford, and Sabrina Keating about their recent paper published here in the BJGP. Title of paper: GPs’ perspectives on GLP-1RAs for obesity management: a qualitative study in England Available at: https://doi.org/10.3399/BJGP.2025.0065 General practitioners (GPs) play a …
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We explore how greatness has become a dirty word in the world of business, and trace the origins to the consultancy world that is predicated on playing it safe, solving problems that aren’t always there and promoting the ultimate anti-innovation slogan of cutting edge=bleeding edge. David Laxer & Ofir Michaeli dive into the stark contrast of Proble…
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Long Steep: Psycho - Sacred Delusions and Holy Madness
49:42
49:42
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49:42Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! Content Warning: This episode discusses symptoms and impacts of psychosis, including hallucinations, delusions, cult dynamics, moral panics, religious trauma, and references to mass suicides and violence. It also touches on stress, trauma, and contem…
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Meaningful patient involvement in HTA decision making: where do we go from here?
19:09
19:09
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19:09By TransPerfect Life Sciences
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Receptionists reimagined: How online services are transforming the GP front desk
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15:38
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We explore the question of speed and its effect on executive decision-making, and how more than ever a flexible, open-minded mindset is what can help executives navigate the stormy waters and help companies stand out in a sea of sameness. David Laxer & Ofir Michaeli dive into the overlooked impact of AI: the ‘good enough’ mindset; flattening the co…
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Unscripted Wrap Up, Recognitions, and Thanks
18:51
18:51
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18:51In the final episode of the DLG Research 20th Anniversary podcast, siblings Edgardo and Elvia de la Garza reflect on their 20-year journey of running their multicultural market research firm. They reminisce about the genesis of DLG Research, the doubts Elvia had about leaving a comfortable job in Miami, and the support from their family that made t…
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The Art of Listening – What Makes a Great Moderator
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14:30In this heartfelt fifth episode of 'Moderating Life,' hosts Edgardo and Elvia dive deep into the art of listening and what it takes to be a truly exceptional moderator in market research. They share personal anecdotes and insights, emphasizing the importance of adaptability, emotional intelligence, and genuine connection with participants. The duo …
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Behind the Mirror Part 2 – The Emotional & The Uncomfortable
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16:05In the fourth episode of DLG's 20th Anniversary podcast, Moderating Life, Elvia and Edgardo de la Garza explore the deeply human side of market research. Moving away from last episode's topics of tequila and interruptions, they share profound stories that reveal the emotional core of their work. Edgardo recounts a moving interaction with an HIV-pos…
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Behind the Mirror Part 1– The Funny, the Wild, the What-Just-Happened?
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14:02In the third installment of DLG's 20th Anniversary Podcast, Moderating Life, hosts Elvia and Edgardo de la Garza delve into the lighter side of market research. The episode is packed with amusing and unexpected stories from their careers as focus group moderators. Elvia recounts a memorable session where a participant forgot she was being recorded …
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The Magic of Insight – Projects That Moved Us
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10:49In this heartwarming second episode of 'Moderating Life,' hosts Edgardo and Elvia celebrate their journey at DLG Research by sharing some of their most memorable projects. They discuss the 'Press the Button' campaign for Sonic Drive-in, revealing the cultural and linguistic hurdles faced by Hispanic consumers. They also highlight a poignant study w…
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The Warm-Up – Meet the Moderators & Serendipity and the People Who Shaped Us
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16:41
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16:41In the first episode of 'Moderating Life,' Elvia and Edgardo de la Garza commemorate the 20th anniversary of DLG Research by sharing their personal journeys and career highlights. Elvia recounts her move from Mexico to the U.S. for college, her initial interest in advertising, and her unexpected love for market research while working at Zubi Advert…
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Menopausal symptoms from hormone receptor positive breast cancer treatment
24:17
24:17
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24:17Today, we’re speaking to Dr Sophie McGrath, Consultant Medical Oncologist based at the Royal Marsden NHS Foundation Trust and at Kingston Hospital in London. Title of paper: Management of menopausal symptoms following treatment for hormone receptor positive breast cancer Available at: https://doi.org/10.3399/BJGP.2025.0264 This transcript was gener…
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Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectives Push ba…
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Inside the BJGP and editorial insights: Euan Lawson on the future of publishing and how to get published
20:46
20:46
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20:46Today, we’re speaking to Euan Lawson, the Editor in Chief of the BJGP, about a number of issues around editing, the future of the journal and how you can get involved with the BJGP. Here's a link to the BJGP Research and Publishing Conference: https://bjgp.org/conference This transcript was generated using AI and has not been reviewed for accuracy.…
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Bridging the gap: GPs, patients, and mental health in perimenopause
19:20
19:20
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19:20Today, we’re speaking to Dr Jo Burgin, a GP and a researcher based at the University of Bristol. Title of paper: Mental health consultations during the perimenopausal age range – Are GPs and patients on the same page?: A qualitative study Available at: https://doi.org/10.3399/BJGP.2025.0069 Mood changes are a recognised symptom of perimenopause, fo…
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Finding Purpose: The New Contract meets The Third Age
36:11
36:11
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36:11We continue our conversations with leaders in the space of the experience of the older adult in Asia, and this time, our guest is Anna Mori. Anna is an executive officer at TDS, a strategic design company based in Tokyo, and Learning Design Director at digital creative business school Hyper Island Japan. She is a trained graphic designer and has wo…
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Help! I Have to Write a Survey—How Do I Pick Answer Options?
20:13
20:13
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20:13In this Conversations for Research Rockstars episode, host Kathryn Korostoff tackles one of the trickiest challenges in survey design—choosing the best possible answer options for the questions we've so carefully crafted. Using clear, real-world examples, she offers practical guidance on: When to use unipolar vs. bipolar scales How to choose betwee…
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Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! What happens when traditional religious spaces no longer feel authentic? Marie's spiritual journey takes us from Catholic pews and saint cards to a deeply personal practice centered on finding the divine within herself. The tension between our need f…
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Silver Bullet or Useful Repositories: The Reality of Clinical Trial Libraries
19:48
19:48
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19:48By TransPerfect Life Sciences
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Balancing safety and access: The GP’s role in isotretinoin management
18:12
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18:12In this episode, we speak to Dr Diarmuid Quinlan, a GP and MD candidate based at the Department of General Practice at University College Cork. Title of paper: Competencies and clinical guidelines for managing acne with isotretinoin in general practice: a scoping review Available at: https://doi.org/10.3399/BJGP.2025.0135 There is evidence of inequ…
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Episode #144: Paula Rosecky - Qualitative Expert, Cultural Immersion, Aspiring Vocalist
30:47
30:47
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30:47Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industry through WiRE and her significant long-time involvement in the QRCA (a fantastic organization!). Her journey through the world of research is one-of-a-kind, encompassing several opportunities for cultural immersion and broadening…
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The Overlooked Disconnect That Derails IDI Projects
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11:47
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11:47What happens when clients feel dissatisfied after the very first in-depth interview? Often, it's not about objectives or discussion guides—it's about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success. …
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Episode #143: Jeff Grant - VP at Razorfish, Former SVP at Cartoon Network, Comic Book Cognoscente
41:00
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41:00Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics for Time Warner, where he supported the Cartoon Network among others for 20 years. He then transitioned to the supplier side and now the agency world as VP Audience Strategy at Razorfish. But Jeff got bitten by the comic book bug …
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The Researcher's Guide to Spotting Red Flags in Contracts
11:36
11:36
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11:36Contracts may not be the most exciting part of our work as researchers—but they can make or break a project. In this Research Rockstar Conversation, Kathryn Korostoff talks with Benjamin de Seingalt, Esq., Corporate Counsel and Director of Privacy and Compliance at MarketVision Research, about the growing complexity of contracts in market research …
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Episode #142: Dr. Faith James and Stacy Graiko - The She Lab Founders and Authors of "Decoding She"
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41:57Dr. Faith James and Stacy Graiko are founders of the insights-led marketing and strategy consultancy called The She Lab, where they apply their deep expertise to help clients win with women. They are also just about to release their second book, “Decoding She: How to Drive Growth by Understanding Women Consumers,” packed with insight and evidence o…
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Episode #141: Dr. Ed Dobbles - CAO at Overproof, Former Diageo/H&R Block/Best Buy, Volunteer EMT
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40:03After years of leading insights and analytics teams at great companies like Diageo, H&R Block, Supervalu and Best Buy, Dr. Ed Dobbles has recently joined the highly disruptive alcohol industry analytics start-up, Overproof, as Chief Analytics Officer. But for the past several years, Ed has been volunteering his precious spare time as an Emergency M…
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Episode #140: Rachel Dimit - Global Insights at Foot Locker, Pizza Proprietor at Pomodora on IG
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24:44
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24:44Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh cultural trends that drive the business. In her spare time, Rachael also has a successful Instagram business (@pomodorapomodora) slinging custom pizzas to a rabid customer base in Chicago. She has very cleverly adapted the famous …
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Modernizing eCOA: Emulators, Backups, and the Future of Reporting
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23:33
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23:33By TransPerfect Life Sciences
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Episode #139: Chris Hayward - Lead Client Partner at Mintel, Drummer for the The Samurai Seven
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29:28Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a successful one at that! With his band The Samurai Seven, he released a full-length album, “Le Sport” in 2002. The band also recorded five “Peel Sessions” with legendary BBC Radio 1 DJ, John Peel, in the s…
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Long Steep: Hellfire and Salt - Reflections on Holy War
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52:01
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52:01Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! This episode discusses heavy themes related to war and religion, including: Graphic descriptions of mental health impacts such as PTSD, depression, moral injury, and substance use Mentions of death, grief, and suicide Discussion of bombings, displace…
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Retirement: The New Contract meets The New Workplace
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38:21
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38:21We continue our exploration of the retirement experience in Asia, and this time, our guide is QiNi Lee. QiNi brings a unique perspective as Sodexo's Corporate Responsibility and DEI lead for Malaysia and Singapore, combining her academic background in gerontology with government, NGO and corporate experience. She helps us shed light on how business…
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Balancing Innovation and Integrity: AI’s Place in Patient-Focused Research
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23:33By TransPerfect Life Sciences
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What do patients really want? Rethinking general practice access
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15:59Today, we’re speaking to Professor Helen Atherton. Helen is Professor of Primary Care Research based at the University of Southampton. Title of paper: What do patients want from access to UK general practice? Available at: https://doi.org/10.3399/BJGP.2024.0582 Widely accepted as perpetuated by the media is that patients are unhappy with access to …
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