Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.
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Qualitative Insight Podcasts
Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.
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Welcome to the official free Podcast site from SAGE, with selected new podcasts that will span a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. Our Podcasts are designed to act as teaching tools, providing further insight into our content through editor and author commentaries and interviews with special guests. SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and ...
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Moderating Life – 20 Years of Human Insight with DLG Research Step behind the mirror with “Moderating Life,” the podcast from DLG Research celebrating 20 years of multicultural market insights, human behavior, and unforgettable focus group stories. Hosted by siblings and business partners Elvia and Edgardo de la Garza, this series shows how listening sparks possibilities, empathy drives discovery, and lessons emerge from unexpected places. This is real-life qualitative research: sometimes fu ...
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Market researchers have the coolest backstories. Hear them here!
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Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems. We tell stories about early stage startups and how they've used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they've learned along the way.
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Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.
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Brought to you by ATS Scholar and the ATS Section on Medical Education, the Scholarly podcast features conversations on medical education, discussions with authors published in ATS Scholar, and priceless insight from some of the brightest minds in the field.
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ReligiosiTea is where sacred storytelling meets critical inquiry—an exploration of how religion, spirituality, and health collide, converge, and co-heal. Hosted by Adren, a doctoral student in Health Equity Sciences with a Master of Public Health and a background in anthropology, this podcast bridges the gap between lived experience and academic insight. With deep roots in qualitative research and a passion for testimony, Adren invites listeners into the spaces where belief systems meet bodi ...
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Listen to BJGP Interviews for the latest updates on primary care and general practice research. Hear from researchers and clinicians who will update and guide you to the best practice. We all want to deliver better care to patients and improve health through better research and its translation into practice and policy. The BJGP is a leading international journal of primary care with the aim to serve the primary care community. Whether you are a general practitioner or a nurse, a researcher, ...
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1. Clean Up Your Data Data wrangling—also called data cleaning—is the process of uncovering and correcting, or eliminating inaccurate or repeat records from your dataset. During the data wrangling process, you’ll transform the raw data into a more useful format, preparing it for analysis. 2. Identify the Right Questions Once you’ve completed the cleaning process, you may have a lot of questions about your final dataset. There’s so much potential that can be uncovered through analysis. Identi ...
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey. Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studi ...
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The official podcast for Podiatry Systems, sharing research reviews and chatting to expert guests about clinical issues.
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Rabbits Chase. Turtles Choose. (feat. Omer Milwidsky)
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58:50
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58:50Rabbits chase signals. They move fast because they’re afraid to stop. Turtles choose direction. They move deliberately because they know where they’re going. One is driven by FOMO. The other by conviction. Together with renowned digital transformation expert Omer Milwidsky, we unpack why real innovation rarely looks urgent in the moment, and why bu…
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Making Research Matter: Closing the Utilization Gap
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3:58In this Conversations episode, we tackle a familiar challenge in market research: delivering strong work—only to see it go unused. Why do well-designed studies and thoughtful analyses still fall flat with stakeholders? Often, it's not a data problem. It's a communication problem. Specifically, a utilization gap between what research shows and how d…
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Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT
29:41
29:41
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29:41In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what it truly takes to deliver strong qualitative research. Marilisa shares her perspective on rigor, thoughtful design, and building meaningful client partnerships. The conversation explores how qualitative resea…
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No Bread? Let them Eat [AI generated] Cake!
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1:00:58
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1:00:58We live in a moment where content is being produced faster than we can blink. But much of it feels a bit like junk food for the mind — easy to make, easy to consume, and ultimately… not very nourishing. The kind of thing that fills the feed but leaves you strangely unsatisfied, as if you’ve eaten an entire bag of digital empty calories. Together wi…
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Episode #147: Mark Loughney - Consultant at Hub Entertainment Research, Abbey Road Recording Artist
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54:33
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54:33We first spoke with Mark Loughney five years ago on Episode #16. Since then, so many exciting things have happened in Mark’s world that it made sense to do an update. Enjoy!By Matt Valle
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Episode #148: Open Mic - Owen Polifka and Brent Huberty discuss the history of Channel 83 Records
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53:47Channel 83 Records was founded in 1987 in Minneapolis/St. Paul by Owen Polifka. With the scouting help of Brent Huberty, they signed several legendary Twin Cities metal bands including Disturbed, Impaler and Soilent Green and renowned goth rockers, Morticia. They later partnered with Sci-Fi Western for several rockabilly released led by The Vibro C…
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Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
27:12
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27:12In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Laurie Michaels, Associate Director of Market Research at Innovation Partners, about what it really takes to make research useful inside organizations. Laurie shares her experience working closely with internal stakeholders, translating insights into action, and balancin…
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Business visionaries and leaders come in all shapes and colors, but there is a clear thread that runs through the stories of many of the great ones. It is one that goes beyond just the question of success, track record, critical thinking and decision making. After more than 2 decades of sitting with a wide range of founders and CEOs, David Laxer & …
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Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it's not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn't effort—it's uneven quality from ad hoc prompting. In "Prompt Engineering for Researchers," host Kathryn Korost…
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Artificial Intelligence in Medical Education
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40:08Dr. Nitin Seam chats with Dr. Sara Murray and Dr. Avraham Cooper about their articles, "Large Language Models and Medical Education: Preparing for a Rapid Transformation in How Trainees Will Learn to Be Doctor" and "AI and Medical Education — A 21st-Century Pandora’s Box."By American Thoracic Society
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Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting
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32:23
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32:23Dan Fleetwood talks with Gary Rudman, President of GTR Consulting and widely known as the Gen Z Whisperer, about what brands and researchers often misunderstand about Gen Z. Gary shares insights from years of youth culture research, exploring what truly resonates with this generation—from authenticity and identity to the impact of social media and …
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Never has it been easier to create entire worlds at the click of your fingers. Yet this burst of productivity masks a real danger lurking beneath -- what will happen when we collectively lose our ability to think, or if our audience will no longer be able to distinguish between A & B. David Laxer & Ofir Michaeli dive into a number of phenomena such…
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Long Steep: It's Giving Thanks - An Episode on Gratitude
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38:35Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! In this Long Steep, we brew gratitude slowly and intentionally—through theology, psychology, and lived experience. No buzzwords, no toxic positivity, no “be grateful for your trauma” energy. Just real tea. We start with what gratitude actually is: a …
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Shadowing as a method of principal development: A qualitative cross-case study in China
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11:23
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11:23Podcast recorded at BELMAS conference
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Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! Content Warning: This episode includes discussion of parental death, grief, childhood emotional hardship, spiritual disappointment/anger toward God, anxiety, depression, and references to ghosts/hauntings and spirit work. Please listen with care and …
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Assaf Guery founded 2 cutting-edge creative agencies, co-founded digital banking giant Varo, and then became a photographer who specializes in capturing the behind the scenes magic of some of the world’s most powerful business people. David Laxer & Ofir Michaeli sit down with their guest and explore the power of slowness in today’s rapid, ever-chan…
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The Luxury of Age - Feat. Einat Israeli
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1:04:00We host Einat Israeli, former VP Marketing of Nike Israel, to explore the booming longevity and wellbeing industries, discussing trends, tribes and mindsets, and most importantly, shattering stereotypes.By Unfounded - David Laxer & Ofir Michaeli
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Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec
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30:20Dan Fleetwood speaks with Susan Rose, Vice President of Strategic Marketing & Advisory Services at GovExec, about the intersection of data, research, and thought leadership in the public sector. Susan shares her journey from journalism to marketing, explaining how she uses research to back up compelling narratives that influence decision-makers. Th…
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Faecal calprotectin in the over-50s: Rule-out test or red flag?
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14:46
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14:46Today, we’re speaking to Dr Rob Perry, who is a Gastroenterology Clinical Research Fellow based at Imperial College London. Title of paper: Evaluating the Role of Faecal Calprotectin in Older Adults Available at: https://doi.org/10.3399/BJGP.2025.0169 There is considerable uncertainty surrounding the use of FC as a diagnostic test in older adults, …
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Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it
49:29
49:29
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49:29When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.By Unfounded - David Laxer & Ofir Michaeli
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Better Rules Ahead for Qual and Quant Research? Regulatory Update with Howard Feinberg
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25:18As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects. In this episode of Conversations fo…
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Antidepressants in pregnancy: A closer look at miscarriage risk
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9:32
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9:32Today, we’re speaking to Flo Martin, an honorary research associate at the University of Bristol. Title of paper: First trimester antidepressant use and miscarriage: a comprehensive analysis in the Clinical Practice Research Datalink GOLD Available at: https://doi.org/10.3399/BJGP.2025.0092 Antidepressant use during pregnancy is rising, with concer…
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Episode #146: Chris Davis - EVP at Socratic Technologies, Lifelong Baseball Card Collector
26:29
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26:29Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-service insights consultancy with blue chip clients across several industry verticals. Chris Davis is currently EVP at Socratic and has been the driving force behind much of the company’s technological ad…
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Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP
24:46
24:46
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24:46Dan Fleetwood speaks with Giovanni Riggioni, Customer & Market Insights Manager at HP, about the evolving role of customer insights in driving product strategy. Gio shares how his team uses data to inform product decisions, enhance customer experiences, and align research with business goals at HP. They discuss the integration of behavioral data, t…
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Not one size fits all: Accessing menopause care in the NHS
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15:43
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15:43Today, we’re speaking to Claire Mann, a Research Fellow who is based at the University of Warwick, and Sarah Hillman, who is a GP and Clinical Associate Professor based at the University of Birmingham. Title of paper: Accessing Equitable Menopause Care in the Contemporary NHS – Women’s Experiences Available at: https://doi.org/10.3399/BJGP.2024.078…
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No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position. But there is a dark side to data. It often causes leaders to fall in love with it; to blindly follow and stop asking the right questio…
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Episode #145: Andrea Rowden - Insights leader at hims & hers, Vocalist for the band S.O.U.L.
27:20
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27:20Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Insights at hims & hers which has grown to over $2Bn in revenues in just eight short years. Outside of work, Andrea is a vocalist for a soul band in Chicago called S.O.U.L. (Spirit of Universal Love). Andr…
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Counting GPs: When definitions change the workforce picture
15:47
15:47
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15:47Today, we’re speaking to Dr Luisa Pettigrew, a GP and Research Fellow at the London School of Hygiene and Tropical Medicine and Senior Policy Fellow at the Health Foundation. Title of paper: Counting GPs: A comparative repeat cross-sectional analysis of NHS general practitioners Available at: https://doi.org/10.3399/BJGP.2024.0833 There have been s…
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Impact of Simulation-Based Mastery Learning on Management of Massive Hemoptysis
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49:33Dr. Stephanie Maximous chats with Dr. Timothy Rowe about his paper, "Impact of Simulation-Based Mastery Learning on Management of Massive Hemoptysis."By American Thoracic Society
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Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST
29:07
29:07
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29:07Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening is reshaping the insights landscape. Jamie explains how combining AI with human understanding helps brands uncover real consumer sentiment beyond traditional research. They explore how to turn social data into meaningful stories, the bala…
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Talking GLP-1s: how GPs see their role in obesity management
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17:02Today, we’re speaking to Jadine Scragg, a researcher based at the University of Oxford, and Sabrina Keating about their recent paper published here in the BJGP. Title of paper: GPs’ perspectives on GLP-1RAs for obesity management: a qualitative study in England Available at: https://doi.org/10.3399/BJGP.2025.0065 General practitioners (GPs) play a …
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We explore how greatness has become a dirty word in the world of business, and trace the origins to the consultancy world that is predicated on playing it safe, solving problems that aren’t always there and promoting the ultimate anti-innovation slogan of cutting edge=bleeding edge. David Laxer & Ofir Michaeli dive into the stark contrast of Proble…
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Long Steep: Psycho - Sacred Delusions and Holy Madness
49:42
49:42
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49:42Spill your ReligiosiTea directly with the show host! Let us know your reactions, stories, and more! Content Warning: This episode discusses symptoms and impacts of psychosis, including hallucinations, delusions, cult dynamics, moral panics, religious trauma, and references to mass suicides and violence. It also touches on stress, trauma, and contem…
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Meaningful patient involvement in HTA decision making: where do we go from here?
19:09
19:09
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19:09By TransPerfect Life Sciences
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Receptionists reimagined: How online services are transforming the GP front desk
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We explore the question of speed and its effect on executive decision-making, and how more than ever a flexible, open-minded mindset is what can help executives navigate the stormy waters and help companies stand out in a sea of sameness. David Laxer & Ofir Michaeli dive into the overlooked impact of AI: the ‘good enough’ mindset; flattening the co…
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Unscripted Wrap Up, Recognitions, and Thanks
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18:51In the final episode of the DLG Research 20th Anniversary podcast, siblings Edgardo and Elvia de la Garza reflect on their 20-year journey of running their multicultural market research firm. They reminisce about the genesis of DLG Research, the doubts Elvia had about leaving a comfortable job in Miami, and the support from their family that made t…
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The Art of Listening – What Makes a Great Moderator
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14:30In this heartfelt fifth episode of 'Moderating Life,' hosts Edgardo and Elvia dive deep into the art of listening and what it takes to be a truly exceptional moderator in market research. They share personal anecdotes and insights, emphasizing the importance of adaptability, emotional intelligence, and genuine connection with participants. The duo …
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Behind the Mirror Part 2 – The Emotional & The Uncomfortable
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16:05In the fourth episode of DLG's 20th Anniversary podcast, Moderating Life, Elvia and Edgardo de la Garza explore the deeply human side of market research. Moving away from last episode's topics of tequila and interruptions, they share profound stories that reveal the emotional core of their work. Edgardo recounts a moving interaction with an HIV-pos…
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Behind the Mirror Part 1– The Funny, the Wild, the What-Just-Happened?
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14:02In the third installment of DLG's 20th Anniversary Podcast, Moderating Life, hosts Elvia and Edgardo de la Garza delve into the lighter side of market research. The episode is packed with amusing and unexpected stories from their careers as focus group moderators. Elvia recounts a memorable session where a participant forgot she was being recorded …
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The Magic of Insight – Projects That Moved Us
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10:49In this heartwarming second episode of 'Moderating Life,' hosts Edgardo and Elvia celebrate their journey at DLG Research by sharing some of their most memorable projects. They discuss the 'Press the Button' campaign for Sonic Drive-in, revealing the cultural and linguistic hurdles faced by Hispanic consumers. They also highlight a poignant study w…
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The Warm-Up – Meet the Moderators & Serendipity and the People Who Shaped Us
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16:41In the first episode of 'Moderating Life,' Elvia and Edgardo de la Garza commemorate the 20th anniversary of DLG Research by sharing their personal journeys and career highlights. Elvia recounts her move from Mexico to the U.S. for college, her initial interest in advertising, and her unexpected love for market research while working at Zubi Advert…
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Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico
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32:46In this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. F…
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Menopausal symptoms from hormone receptor positive breast cancer treatment
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24:17Today, we’re speaking to Dr Sophie McGrath, Consultant Medical Oncologist based at the Royal Marsden NHS Foundation Trust and at Kingston Hospital in London. Title of paper: Management of menopausal symptoms following treatment for hormone receptor positive breast cancer Available at: https://doi.org/10.3399/BJGP.2025.0264 This transcript was gener…
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Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectives Push ba…
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Inside the BJGP and editorial insights: Euan Lawson on the future of publishing and how to get published
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20:46Today, we’re speaking to Euan Lawson, the Editor in Chief of the BJGP, about a number of issues around editing, the future of the journal and how you can get involved with the BJGP. Here's a link to the BJGP Research and Publishing Conference: https://bjgp.org/conference This transcript was generated using AI and has not been reviewed for accuracy.…
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