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81: Introverted Tech Pioneer Transforming Africa’s Food Supply Chain with Pretty Kubyane
Manage episode 494238358 series 3374046
In this episode, I sat down with Pretty Kubyane, a multi-award-winning tech entrepreneur and co-founder of eFama, an app revolutionising Africa’s agricultural supply chain. From humble beginnings in a South African village to leading a pan-African tech movement, Pretty shares how growing up with impact-driven parents shaped her conviction to build businesses that serve both community and innovation.
A self-proclaimed introvert, Pretty opens up about navigating the tech world as a woman of colour, facing underestimation in boardrooms, and how compassion—not bitterness—fuels her leadership. You’ll hear how her hatred of poverty, deep spiritual grounding, and fierce belief in dignity over hustle gave her the courage to speak up, stay consistent, and lead with vision.
In this episode, we explore:
- What Pretty learned about leadership and purpose from her father’s woodcutting business
- How eFama started as a response to systemic barriers for small producers
- The 3 C’s of entrepreneurial growth: Conviction, Consistency, and Clarity
- Cultural intelligence in working across African communities
- The power of social fasting to protect your energy and mental health
- Why introverts should build on their strengths, not chase extroverted norms
- How faith and vision sustain Pretty’s entrepreneurial mission
This episode is a masterclass in quiet conviction, community-focused innovation, and redefining what leadership can look like when it’s grounded in both substance and soul.
Resources & Links:
- Learn more about eFama and their work with African farmers:https://efama.africa
- Follow Pretty Kubyane on LinkedIn: https://www.linkedin.com/in/prettykubyane/
Loved this conversation?
Subscribe, rate, and leave a 5-star review to help us bring more powerful, purposeful conversations to introverts and quiet achievers around the world.
Want to understand how introverts tick?
Whether it’s that quiet team member or your introverted child, The Introvert Toolkit is your go-to resource.
Download it HERE.
This episode was edited by Aura House Productions
Chapters
1. Meet Priti Kubiani: Tech Leader (00:00:00)
2. Building a Business from the Ground Up (00:07:39)
3. Navigating Challenges as a Woman in Tech (00:14:54)
4. Cultural Intelligence in African Business (00:21:55)
5. Social Fasting: Protecting Introvert Energy (00:29:05)
6. Being Your Authentic Self in Business (00:35:22)
82 episodes
Manage episode 494238358 series 3374046
In this episode, I sat down with Pretty Kubyane, a multi-award-winning tech entrepreneur and co-founder of eFama, an app revolutionising Africa’s agricultural supply chain. From humble beginnings in a South African village to leading a pan-African tech movement, Pretty shares how growing up with impact-driven parents shaped her conviction to build businesses that serve both community and innovation.
A self-proclaimed introvert, Pretty opens up about navigating the tech world as a woman of colour, facing underestimation in boardrooms, and how compassion—not bitterness—fuels her leadership. You’ll hear how her hatred of poverty, deep spiritual grounding, and fierce belief in dignity over hustle gave her the courage to speak up, stay consistent, and lead with vision.
In this episode, we explore:
- What Pretty learned about leadership and purpose from her father’s woodcutting business
- How eFama started as a response to systemic barriers for small producers
- The 3 C’s of entrepreneurial growth: Conviction, Consistency, and Clarity
- Cultural intelligence in working across African communities
- The power of social fasting to protect your energy and mental health
- Why introverts should build on their strengths, not chase extroverted norms
- How faith and vision sustain Pretty’s entrepreneurial mission
This episode is a masterclass in quiet conviction, community-focused innovation, and redefining what leadership can look like when it’s grounded in both substance and soul.
Resources & Links:
- Learn more about eFama and their work with African farmers:https://efama.africa
- Follow Pretty Kubyane on LinkedIn: https://www.linkedin.com/in/prettykubyane/
Loved this conversation?
Subscribe, rate, and leave a 5-star review to help us bring more powerful, purposeful conversations to introverts and quiet achievers around the world.
Want to understand how introverts tick?
Whether it’s that quiet team member or your introverted child, The Introvert Toolkit is your go-to resource.
Download it HERE.
This episode was edited by Aura House Productions
Chapters
1. Meet Priti Kubiani: Tech Leader (00:00:00)
2. Building a Business from the Ground Up (00:07:39)
3. Navigating Challenges as a Woman in Tech (00:14:54)
4. Cultural Intelligence in African Business (00:21:55)
5. Social Fasting: Protecting Introvert Energy (00:29:05)
6. Being Your Authentic Self in Business (00:35:22)
82 episodes
All episodes
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