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Ep. 231: Trust sells

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Manage episode 509035112 series 2839887
Content provided by Meatingplace Magazine / Alt-Meat Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meatingplace Magazine / Alt-Meat Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most U.S. companies have stopped talking about their DEI initiatives, corporate social responsibility and sustainability efforts. Nevertheless, sustainability, in particular, remains a vital part of food companies’ relationships with their customers and end consumers. Pursuing greater sustainability and communicating those programs authentically are key steps to fostering consumer trust, and as Nancy Himmelfarb puts it, “trust sells.”

She joins MeatingPod for a wide-ranging discussion of what sustainability means now — to meat companies in particular — and how executives can best drive toward sustainability goals and get credit for doing so from their customers and consumers.

  continue reading

234 episodes

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Ep. 231: Trust sells

MeatingPod

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Manage episode 509035112 series 2839887
Content provided by Meatingplace Magazine / Alt-Meat Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meatingplace Magazine / Alt-Meat Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most U.S. companies have stopped talking about their DEI initiatives, corporate social responsibility and sustainability efforts. Nevertheless, sustainability, in particular, remains a vital part of food companies’ relationships with their customers and end consumers. Pursuing greater sustainability and communicating those programs authentically are key steps to fostering consumer trust, and as Nancy Himmelfarb puts it, “trust sells.”

She joins MeatingPod for a wide-ranging discussion of what sustainability means now — to meat companies in particular — and how executives can best drive toward sustainability goals and get credit for doing so from their customers and consumers.

  continue reading

234 episodes

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