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What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what.

From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it.

🐺 Key Lesson: Be the Wolf

• Wolves fail 86% of their hunts—but they’re still apex predators.
• Entrepreneurs must adopt the same mindset: fail forward, every single day.
• There is no “making it.” There is only the next iteration of the problem to solve.

🧱 Why Most People Get It Wrong:

• They believe success comes after failure ends. It doesn’t—it compounds.
• They think one funnel, one strategy, or one product will change everything.
• They’re crushed by discomfort instead of being forged by it.

🔁 Tactical Mindset Shifts:

• Ads not working? Try again. Leadership conversation failed? Try again.
• Feedback is the roadmap. Failure is the feedback.
• The only real strategy is: Do it again, but better.

⏱️ Chapters:

• 00:00 What If Nothing You Do Works?
• 01:05 Why “Making It” Is a Lie
• 02:30 The Wolf Analogy: 86% Failure Rate
• 04:00 Why Failure Is the Daily Norm, Not the Exception
• 05:00 Ad Campaigns, Marketing, and Iteration
• 06:20 Finding Joy in the Process (And Why That’s the Goal)
• 07:10 The Choice: Crushed by Pressure or Forged by It

📌 Takeaway: Get comfortable with discomfort. If you want to succeed, stop looking for the win and start looking for the next thing to try. Persistence + iteration = progress.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#entrepreneurmindset #embracefailure #resilienceinbusiness #betterhumanbusiness #killingcomfort