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In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game.

💡 Key Takeaways:

• Raw, authentic content outperforms polished AI “slop.”
• Your story, struggles, and behind-the-scenes matter more than perfection.
• Ask your audience what they actually need help with—and create content around that.
• Engagement isn’t about vanity metrics—it’s about real conversations, replies, and relationships.
• Play the long game—trust and brand growth are built over time, not overnight.

⏱️ Chapters:

• 00:00 Intro & Why Personal Branding Matters
• 01:15 The Problem with Polished Content
• 03:00 Why I Ditched AI Captions
• 04:45 Creating Content Around Audience Struggles
• 06:30 Authenticity Over Vanity Metrics
• 07:45 Playing the Long Game

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder